07 first-line city spotlight products and accessories survey (1)
——Investigation on finished products and accessories for spotlights in first-tier cities in 2007
In the survey of spotlight merchants in the national lighting and lighting market, a total of 4,825 merchants are operating spotlights, of which 607 are operated by specialty stores, accounting for 13% of the total proportion of spotlight operators; There are 1,900 merchants operating in the store, accounting for 39% of the total; there are 2,318 merchants operating in the integrated store, accounting for 48% of the total.
According to the survey, the sales situation of spotlight merchants is promising. This year's sales volume has increased by an average of 23.3% compared with the same period of last year, and has achieved gratifying results. The main factors driving the growth of sales volume are: urban economic development, urban transformation, increased engineering volume, significant development of hidden channels, and increased personnel promotion and publicity.
It is known from the survey that the spotlight business operators are most confused about the fierce competition in market prices, serious product counterfeiting, numerous types of merchants of the same type, weak consumer brand awareness, and lack of factory services. This is also the place where manufacturers need to work together to improve in the future.
The survey shows that the spotlight operators are generally optimistic about the future development of spotlights, and believe that they can be popular for at least 10 years. The reason is that the function of the spotlight itself has not been replaced by other lamps, and it is still in the process of continuous development and improvement. Who among the spotlight brands can be called the king? Most of the merchants recognized the well-known brands such as “NVCâ€, “Sanxiong? Auroraâ€, and other brands such as Jiamei, Yihe, Carver, Pinshang, and Sidon also won the recognition and favor of merchants. At the same time, a group of excellent spotlight business operators, spotlight products and accessories manufacturers also stand out, it is worthy of our solemn recommendation.
Foshan: Home decoration drives spotlight sales growth of 10%
There are 160 merchants in Foshan operating spotlights, including 10 shop-in-shops and 150 integrated stores. The main brands are: NVC, Lake, Sidon, Benbang, Southeast, Langeng, Mingzhi, and so on. The overall sales of spotlights in Foshan increased by 10%. However, serious product counterfeiting and fierce price competition have become the confusion of the business owners.
More influential spotlight merchants
Love Lights Lighting Huahui Lighting
Carving time lighting, Honbang International Lighting
?? Dragon Lighting Sidon Lighting
Southeast Lighting NVC Lighting
Jiajing Lighting China Hong Kong Lighting
Shenzhen: Sanli from 800,000 to 2 million
There are more than 280 merchants in Shenzhen operating spotlights, including more than 30 stores in the store, and the rest are integrated stores. The main spotlight brands that have settled in are: NVC, Pinshang, Sanli, Jiamei, TCL Lighting, Dongpu, Op, Sanxiong, Sidon, Raymond, Lake, Pilot, Yuhe and so on. According to Xiao Jianhui, the general manager of the colorful lighting agency of Sanli Lighting, the sales volume last year was only over 800,000. This year, the project has been strengthened and the designer has cooperated with sales of more than 2 million. The biggest problem with Xiao’s total is that the manufacturer’s supply is too slow and some business has been delayed. He hopes to solve it in the future.
More influential spotlight merchants
NVC Lighting Chuangyu Lighting Accessories Lighting
Human lighting, colorful lighting, double star lighting
Squats Electric Lighting
Nanning: Liangdi sales rose 50%
There are 87 merchants in Nanning operating spotlights, including 7 specialty stores and 80 store-in-shops. The main brands that have settled in are: NVC, Jiamei, Philips, Southeast, Liangdi, Sanxiong, Aurora, and Benbang. According to Pan Haiyan, general manager of Nanning Pan Lighting, they operate bright spotlights and sales have increased by 50% this year. However, the personality product was copied and counterfeited, and the price war was surging, which made her feel very confused.
More influential spotlight merchants
Nanning Jiamei Renmin Road Branch
Jiameiming Show Market Store
Pan lighting
NVC Guangxi Direct Store
Southeast lighting
Fuan Guru Store
Fu Anju Benbang Store
Nanning Ou Dier Renmin Road Image Shop
Nanning Sanxiong? Aurora Renmin Road store
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