BOE Alta TV evaluation 55 inch 4K artwork
Nowadays, smart TVs have more and more features, and more and more products are gimmicks. However, not all functions are useful. BOE Alta TV, the first self-owned brand launched by BOE, has a “simple†main city. How about the BOE Alta TV?
Evaluation Preface
As a leading global semiconductor display technology, product and service provider, LCD panels manufactured by BOE are used in many places, covering LCD TVs, mobile phones, tablet PCs, notebooks, monitors, automotive systems, and digital information displays. In the field, it has 22 years of experience in producing related products such as LCD screens and industry-leading technologies, and has strong upstream and downstream resource integration capabilities. BOE shipments have risen rapidly in recent years. Shipments exceeded 460 million units in the past year alone, and shipments of mobile phones and tablet PCs have achieved the highest number in the world. For example, the screens of many LCD TVs, mobile phones and even bank ATMs on the market are all produced by BOE. They have strong capabilities in hardware manufacturing and R&D. Now BOE hopes to create a new audio-visual equipment product, and this BOE Alta is a product aimed at high-end users.
BOE Alta positioned the consumer group as a "perfectionist." These consumers have their own unique attitude toward life and focus on the quality of life. They have a very high demand for TV design, texture, screen size, and audiovisual effects. Therefore, BOE designers and engineers have spent a lot of time in these areas. Out products that meet these high-end consumer ideals.
After the wave of bombardment by major TV manufacturers, feature overlays, and rapid product iterations, consumers pursuing perfectionism began to return to the nature of television and pursued minimalist products and lifestyles. BOE believes that an ideal high-end television should not only have conventional functions, but also need to convey aesthetic consciousness and humanistic values, and make it a part of people's lives. Let's take a closer look at how this 55-inch Alta attracts the "perfectionist" gaze.
Minimalist appearance: simple lines enhance the sense of art
The part that best reflects the essence of the BOE Alta design is in its overall appearance and details. Let's first take a look at its fuselage section. In the above we have already mentioned that "Minimalistness" is the concept of BOE Alta as a whole. This concept is also full of flow in every detail of this product. The body shape fully shows this.
At the first sight of BOE Alta, I believe everyone's eyes will inevitably stay on their bodies for a longer period of time, because it is very different from the TVs we usually see, and completely get rid of most TVs. The image of the dragging a rigid screen on the shelf. Its black body with the bottom silver-gray sound, so that black and white two kinds of contrasting colors for a reasonable match. A 55-inch screen that hits the ground makes it appear more integrated.
The back of the BOE Alta's body also uses an integrated design to avoid undulations, the overall feeling is very strong, there is no LOGO on the front, only on the back of the low-key display BOE's brand LOGO. In addition, it also supports wall hanging, but it requires the use of a special wall mount.
The side of the BOE Alta uses the design language of "one vertical and one horizontal". The intersection structure of the two elements meets the two characteristics of solid support and enhanced overall beauty. In addition, it forms a 7° elevation angle with the desktop, giving the user an excellent viewing angle. At the same time, the integrated design of the base and sound is a very innovative attempt.
The power button is located at the bottom right of the BOE Alta. The overall shape uses the “O†in the middle of the BOE brand logo to symbolize the rising sun.
Minimalist details: demanding processes and materials
As an audio-visual product for the "perfectionist", BOE Alta will naturally not relax in the details of the fuselage process and materials, and it is very careful in the processing of every detail except for the glass on the screen and the surface. BOE Alta adheres to the principle of “Real Materialâ€, rejects plastics, and uses aluminum materials, which not only increases the overall texture, but also makes it more durable.
The BOE Alta uses the current non-border design to make the body look lighter and less cumbersome. The screen performance uses fully-fitted glass.
The bottom edge of BOE Alta is integrated with the sound of all-aluminum material. It adopts an ultra-long aluminum drawing process and is seamlessly connected. After 9 processes, 2425 high-speed CNC drilled holes, and 8 Haman speaker units are built. Good sound quality.
The base bracket of BOE Alta is also completely made of aluminum. It is very thick and can firmly support the weight of the screen. The inner edge is cut with diamonds. The inside of the base is polished to show the texture. The details of the surface treatment are in place, without any roughness. a feeling of. The unique cable trunking design also achieves the best combination of practicality and artistry.
Minimalist connection: a single line can be easily connected
In the past, if you wanted to connect multimedia devices on your TV, such as PS4 game consoles, high-definition players, etc., you would need to turn the TV over and connect it to the back of the TV, which is very inconvenient. This product provides a dedicated Alta Cube connection box to free all interfaces from the TV and easily connect external devices with only one cable.
BOE Alta display's external cable only retains one integrated cable. It is very simple and its main interface is externally connected through Alta Cube. Its integral design and all aluminum materials are consistent with Alta's style. .
Alta Cube is equipped with a very rich interface, including three HDMI input interfaces (1.4a version), an HDMI output interface for connecting to a TV, and equipped with a USB 3.0 and 2.0 interface, as well as an optical audio output interface and headphone jack , so that everyone no longer has to go behind the TV and play with complicated connections.
BOE Alta is also very kind in terms of connecting wires. As you can see from the figure above, the connection is very thick, which means that it has a good durability and anti-electromagnetic interference, and it uses the 2015 international fashion color Marsala wine red. , Wrapped with knitted fabrics, and the body of a cold and warm colors, complement each other.
In addition to Alta's body and accessories such as the remote control, Alta's packaging has also been carefully designed, indicating that the BOE team has not missed any details of this product, including where consumers rarely pay attention to, The "take heart" part fully reflects BOE Alta's sincerity.
In addition to Alta Cube, Alta's remote control design style and materials are also completely consistent with the body, aluminum integrated remote control has a very good overall texture, the inner edge of the same diamond cutting, processing is very fine, feel Very comfortable. Its streamlined 11-button silicone design allows for easy blind operation.
The shape of BOE Alta was created by the designers of BOE and Lunar team in Germany. It has an artistic atmosphere and looks unique. In addition, its meticulous workmanship, solid craftsmanship, and details in many parts of the fuselage and accessories all clearly feel very hard. It is worth mentioning that this product is currently the only Chinese audiovisual product to win the iF Design Gold Award and the Red Dot Award. The Alta Cube allows users to upgrade more easily: The Alta body provides display functions, and its main interfaces, video processing and related chips are all located in the Cube connection box. If future interfaces, core chips and other components need to be upgraded, everyone will only Need to replace the Cube connection box on it, do not need to replace the entire TV, this can greatly save the upgrade cost.
Minimal operation: Simplified human-computer interaction interface
Of course, the minimalist design concept of BOE Alta is not just on the surface of the body. The system and operation interface are also the same, and it is not equipped with a smart operating system. It uses external HD players, game consoles, various set-top boxes and other devices to input video. signal. Because for these audiophiles, they are more accustomed to watching Blu-ray discs and downloading high-definition video sources to play videos locally instead of poor quality online video.
The BOE Alta UI setting interface is also composed of two colors, black and white. It is very simple, practical, yet aesthetically pleasing and stylish. The simple lines and the body form an echo. It uses a rice paper design and opens up and down as if it were a picture. Many of BOE Alta's internal interfaces echo the appearance elements, making it easier for users to operate.
BOE Alta can be connected to the Internet through a wireless network, but its purpose is not to watch videos on the Internet, but to interact with multiple screens on a mobile phone in the same local area network. Everyone can push videos on their mobile phones to the big screen and have better Ornamental effect. In addition, it can be connected to a playback device via Bluetooth and utilizes the high-quality Harman audio that comes with the BOE Alta to play music even when the screen is turned off.
After connecting the U disk and other external memory, it will automatically switch the signal to the interface for reading the file. As shown in the above figure, the interface is also concise but at a glance.
During playback of the video, BOE Alta can adjust the display ratio, image and audio modes. At the same time when setting options, the menu is a translucent design that can normally watch the content of the program being played.
When people are using TVs, the most troublesome feature is the complicated setting function, because many people do not understand terms such as contrast, saturation, and HDMI black field. BOE Alta adheres to a minimalist concept, which simplifies the settings that most people cannot read. It provides four preset image modes, which are selected based on the actual content to be viewed. This will make it more user-friendly and simple. Easy to use.
Not simple picture quality: high color gamut high definition
For these high-end audiophiles, the picture quality of TV is their most important link. Here we will experience the actual performance of BOE Alta. Before the test, we let the TV work normally for one hour and restore to the default settings. The entire test was conducted in a darkened dark room. Since the effect of using a digital camera is different from the actual performance of the TV, the following pictures are for reference only.
BOE Alta uses a 55-inch 4K ultra-high-definition LCD panel independently developed by BOE and uses a fully-fitted glass process. The surface of the screen is applied with multi-layer anti-glare technology, which greatly increases the light transmittance of the screen, that is, at the same power consumption. The next step is to achieve higher brightness. This process has recently become popular in mobile phones, but it has been adopted for the first time in large-screen TVs. This reflects BOE's strong R&D capabilities in the upstream LCD panels. In the actual experience, we can clearly feel that with the help of 4K ultra-high-definition technology, every detail of the picture becomes clearer.
It is worth mentioning that the color saturation of the BOE Alta screen is also significantly better than that of ordinary TVs on the market. Its color will be more vivid, but the rendering will be more modest, and there will be no situation that is too exaggerated and somewhat “falseâ€. There is a good balance between eyeballing and authenticity.
Not simple sounds: excellent audio-visual enjoyment
Dynamic picture effects are very important for TVs, so let's use BOE Alta to play 4K ultra high-definition movies to see how it looks in real-time.
Alta Cube can support reading mainstream RMVB, MKV, AVI, VOB, MOV format video files (also supports H.265 encoding), JPG, PNG format image files, and MP3 format audio files. It is very smooth when playing a movie, and there is no chance of a Caton phenomenon at all, and the video transition is also smooth, with almost no tailing and some pixel stalls. The same as the above test, its high color saturation makes the picture look more vivid, but it is also soft, and the screen is very rich in sense of hierarchy.
In terms of audio, the BOE Alta is equipped with a 2.0-channel Harman speaker unit with a maximum output power of 2×10W, which is more crisp than the normal TV in terms of treble.
Evaluation Summary: Making Domestic Brand Artwork
This time, BOE will "reduce complexity and simplicity" and "perfectionism" [What is the consideration of writing "self release" and "aesthetic sense"? ] Two major ideas were given to BOE Alta. When many TVs began to focus on low prices and scrambled for new features and concepts, they emphasized TV's aesthetic value more. They focused on TV as the most basic, but they were the most valued for high-end consumers. Features: Appearance aesthetic design, product texture and audio and video performance, will be BOE Alta fight domestic brands "artwork."
At the same time, the iF Design Gold Award and the Red Dot Award have fully demonstrated the recognition of the appearance of BOE Alta by authorities. Even the connection of the body parts, the handling of the remote control, and even the accessories box and video cable The fine parts such as materials, which are not noticed by the average user, are also very delicately processed. The “Minimalist†concept is applied throughout the entire body, the Cube connection box, the remote control, and the operation interface, which fully reflects the consumption of BOE. The sincerity of the person.
In terms of functions and audio and visual effects, taking into account the actual needs of high-end users, it adheres to the simple and convenient concept. Alta does not have a sophisticated intelligent operating system, but it has achieved excellent results in terms of image quality and sound quality, especially in the color gamut. The control aspect is very appropriate, and the 4K ultra-high resolution screen also guarantees good clarity.
On the whole, although BOE Alta adopts minimalism, it is the higher quality quenching, the rigorous refinement of technology and the demanding process. It can also be seen that domestic manufacturers are no longer merely satisfied with the introduction of low-priced TV products, but are providing aesthetic products with high added value and high artistic quality for high-end premium users, and have the confidence to compete with foreign brands. The current official quotation of BOE Alta is 19,800 yuan. It has a good competitiveness in the same price model and is an excellent choice for audiophiles who are pursuing high quality of life.
From the current point of view, BOE Alta has significant differences compared with other models, and it is relatively more important to help improve the overall taste of fashion art and create a more artistic sense for consumers' living environment. BOE Alta has made great efforts in the overall industrial design and the detailed craftsmanship. It combines technology and art perfectly. This is also the innovation of Chinese brands, and it will also promote other domestic brands and strengthen Chinese brands in the international market. The competitiveness in the market, and enhance the brand image.
Evaluation Preface
As a leading global semiconductor display technology, product and service provider, LCD panels manufactured by BOE are used in many places, covering LCD TVs, mobile phones, tablet PCs, notebooks, monitors, automotive systems, and digital information displays. In the field, it has 22 years of experience in producing related products such as LCD screens and industry-leading technologies, and has strong upstream and downstream resource integration capabilities. BOE shipments have risen rapidly in recent years. Shipments exceeded 460 million units in the past year alone, and shipments of mobile phones and tablet PCs have achieved the highest number in the world. For example, the screens of many LCD TVs, mobile phones and even bank ATMs on the market are all produced by BOE. They have strong capabilities in hardware manufacturing and R&D. Now BOE hopes to create a new audio-visual equipment product, and this BOE Alta is a product aimed at high-end users.
Alta is a boutique audiovisual device created by BOE
BOE Alta positioned the consumer group as a "perfectionist." These consumers have their own unique attitude toward life and focus on the quality of life. They have a very high demand for TV design, texture, screen size, and audiovisual effects. Therefore, BOE designers and engineers have spent a lot of time in these areas. Out products that meet these high-end consumer ideals.
The design concept of BOE Alta is "Minimalist"
After the wave of bombardment by major TV manufacturers, feature overlays, and rapid product iterations, consumers pursuing perfectionism began to return to the nature of television and pursued minimalist products and lifestyles. BOE believes that an ideal high-end television should not only have conventional functions, but also need to convey aesthetic consciousness and humanistic values, and make it a part of people's lives. Let's take a closer look at how this 55-inch Alta attracts the "perfectionist" gaze.
Minimalist appearance: simple lines enhance the sense of art
The part that best reflects the essence of the BOE Alta design is in its overall appearance and details. Let's first take a look at its fuselage section. In the above we have already mentioned that "Minimalistness" is the concept of BOE Alta as a whole. This concept is also full of flow in every detail of this product. The body shape fully shows this.
The frontal appearance of BOE Alta
At the first sight of BOE Alta, I believe everyone's eyes will inevitably stay on their bodies for a longer period of time, because it is very different from the TVs we usually see, and completely get rid of most TVs. The image of the dragging a rigid screen on the shelf. Its black body with the bottom silver-gray sound, so that black and white two kinds of contrasting colors for a reasonable match. A 55-inch screen that hits the ground makes it appear more integrated.
BOE Alta integration is very strong on the back
The back of the BOE Alta's body also uses an integrated design to avoid undulations, the overall feeling is very strong, there is no LOGO on the front, only on the back of the low-key display BOE's brand LOGO. In addition, it also supports wall hanging, but it requires the use of a special wall mount.
BOE Alta maintains an elevation of 7° on the side of the fuselage
The side of the BOE Alta uses the design language of "one vertical and one horizontal". The intersection structure of the two elements meets the two characteristics of solid support and enhanced overall beauty. In addition, it forms a 7° elevation angle with the desktop, giving the user an excellent viewing angle. At the same time, the integrated design of the base and sound is a very innovative attempt.
BOE Alta power switch at the bottom right of the fuselage, the shape is not designed casually
The power button is located at the bottom right of the BOE Alta. The overall shape uses the “O†in the middle of the BOE brand logo to symbolize the rising sun.
Minimalist details: demanding processes and materials
As an audio-visual product for the "perfectionist", BOE Alta will naturally not relax in the details of the fuselage process and materials, and it is very careful in the processing of every detail except for the glass on the screen and the surface. BOE Alta adheres to the principle of “Real Materialâ€, rejects plastics, and uses aluminum materials, which not only increases the overall texture, but also makes it more durable.
BOE Alta's border
The BOE Alta uses the current non-border design to make the body look lighter and less cumbersome. The screen performance uses fully-fitted glass.
BOE Alta's bottom frame blends with all-aluminum audio
The bottom edge of BOE Alta is integrated with the sound of all-aluminum material. It adopts an ultra-long aluminum drawing process and is seamlessly connected. After 9 processes, 2425 high-speed CNC drilled holes, and 8 Haman speaker units are built. Good sound quality.
BOE Alta's base bracket is fully made of aluminum
The inner edge is cut with diamonds, details are in place, without any rough feeling
BOE Alta base bracket close-up
The base bracket of BOE Alta is also completely made of aluminum. It is very thick and can firmly support the weight of the screen. The inner edge is cut with diamonds. The inside of the base is polished to show the texture. The details of the surface treatment are in place, without any roughness. a feeling of. The unique cable trunking design also achieves the best combination of practicality and artistry.
Minimalist connection: a single line can be easily connected
In the past, if you wanted to connect multimedia devices on your TV, such as PS4 game consoles, high-definition players, etc., you would need to turn the TV over and connect it to the back of the TV, which is very inconvenient. This product provides a dedicated Alta Cube connection box to free all interfaces from the TV and easily connect external devices with only one cable.
The BOE Alta body only provides one power connector and HDMI connector, which connects to the Alta Cube box via the latter
Alta Cube connects to TV screen through this interface
Alta Cube connection box
BOE Alta display's external cable only retains one integrated cable. It is very simple and its main interface is externally connected through Alta Cube. Its integral design and all aluminum materials are consistent with Alta's style. .
Front of Alta Cube connection box
Alta Cube connection box interface
Alta Cube is equipped with a very rich interface, including three HDMI input interfaces (1.4a version), an HDMI output interface for connecting to a TV, and equipped with a USB 3.0 and 2.0 interface, as well as an optical audio output interface and headphone jack , so that everyone no longer has to go behind the TV and play with complicated connections.
The connection wire is very thick, high wear resistance, corrosion resistance
BOE Alta is also very kind in terms of connecting wires. As you can see from the figure above, the connection is very thick, which means that it has a good durability and anti-electromagnetic interference, and it uses the 2015 international fashion color Marsala wine red. , Wrapped with knitted fabrics, and the body of a cold and warm colors, complement each other.
The remote control of the BOE Alta TV is also very sophisticated
BOE Alta's standard accessory box design is also very hard
In addition to Alta's body and accessories such as the remote control, Alta's packaging has also been carefully designed, indicating that the BOE team has not missed any details of this product, including where consumers rarely pay attention to, The "take heart" part fully reflects BOE Alta's sincerity.
BOE Alta's remote control style is consistent with TV
In addition to Alta Cube, Alta's remote control design style and materials are also completely consistent with the body, aluminum integrated remote control has a very good overall texture, the inner edge of the same diamond cutting, processing is very fine, feel Very comfortable. Its streamlined 11-button silicone design allows for easy blind operation.
The shape of BOE Alta was created by the designers of BOE and Lunar team in Germany. It has an artistic atmosphere and looks unique. In addition, its meticulous workmanship, solid craftsmanship, and details in many parts of the fuselage and accessories all clearly feel very hard. It is worth mentioning that this product is currently the only Chinese audiovisual product to win the iF Design Gold Award and the Red Dot Award. The Alta Cube allows users to upgrade more easily: The Alta body provides display functions, and its main interfaces, video processing and related chips are all located in the Cube connection box. If future interfaces, core chips and other components need to be upgraded, everyone will only Need to replace the Cube connection box on it, do not need to replace the entire TV, this can greatly save the upgrade cost.
Minimal operation: Simplified human-computer interaction interface
Of course, the minimalist design concept of BOE Alta is not just on the surface of the body. The system and operation interface are also the same, and it is not equipped with a smart operating system. It uses external HD players, game consoles, various set-top boxes and other devices to input video. signal. Because for these audiophiles, they are more accustomed to watching Blu-ray discs and downloading high-definition video sources to play videos locally instead of poor quality online video.
BOE Alta settings interface
The BOE Alta UI setting interface is also composed of two colors, black and white. It is very simple, practical, yet aesthetically pleasing and stylish. The simple lines and the body form an echo. It uses a rice paper design and opens up and down as if it were a picture. Many of BOE Alta's internal interfaces echo the appearance elements, making it easier for users to operate.
Provide day and night modes, as well as automatic brightness adjustment, automatic shutdown
Wireless network connection, multi-screen interaction and Bluetooth
BOE Alta can be connected to the Internet through a wireless network, but its purpose is not to watch videos on the Internet, but to interact with multiple screens on a mobile phone in the same local area network. Everyone can push videos on their mobile phones to the big screen and have better Ornamental effect. In addition, it can be connected to a playback device via Bluetooth and utilizes the high-quality Harman audio that comes with the BOE Alta to play music even when the screen is turned off.
Connect to the Internet via WiFi
Audio settings
Interface after connecting external memory
After connecting the U disk and other external memory, it will automatically switch the signal to the interface for reading the file. As shown in the above figure, the interface is also concise but at a glance.
Reading multimedia files on a storage device
Image settings
During playback of the video, BOE Alta can adjust the display ratio, image and audio modes. At the same time when setting options, the menu is a translucent design that can normally watch the content of the program being played.
Select different image ratios
Preset multiple image or audio modes
When people are using TVs, the most troublesome feature is the complicated setting function, because many people do not understand terms such as contrast, saturation, and HDMI black field. BOE Alta adheres to a minimalist concept, which simplifies the settings that most people cannot read. It provides four preset image modes, which are selected based on the actual content to be viewed. This will make it more user-friendly and simple. Easy to use.
Not simple picture quality: high color gamut high definition
For these high-end audiophiles, the picture quality of TV is their most important link. Here we will experience the actual performance of BOE Alta. Before the test, we let the TV work normally for one hour and restore to the default settings. The entire test was conducted in a darkened dark room. Since the effect of using a digital camera is different from the actual performance of the TV, the following pictures are for reference only.
4K Ultra HD Picture Experience (1)
4K Ultra HD Picture Experience (2)
4K Ultra HD Picture Experience (3)
4K Ultra HD Picture Experience (4)
4K Ultra HD Picture Experience (5)
BOE Alta uses a 55-inch 4K ultra-high-definition LCD panel independently developed by BOE and uses a fully-fitted glass process. The surface of the screen is applied with multi-layer anti-glare technology, which greatly increases the light transmittance of the screen, that is, at the same power consumption. The next step is to achieve higher brightness. This process has recently become popular in mobile phones, but it has been adopted for the first time in large-screen TVs. This reflects BOE's strong R&D capabilities in the upstream LCD panels. In the actual experience, we can clearly feel that with the help of 4K ultra-high-definition technology, every detail of the picture becomes clearer.
It is worth mentioning that the color saturation of the BOE Alta screen is also significantly better than that of ordinary TVs on the market. Its color will be more vivid, but the rendering will be more modest, and there will be no situation that is too exaggerated and somewhat “falseâ€. There is a good balance between eyeballing and authenticity.
Not simple sounds: excellent audio-visual enjoyment
Dynamic picture effects are very important for TVs, so let's use BOE Alta to play 4K ultra high-definition movies to see how it looks in real-time.
4K Ultra HD Movie Battle (1)
4K Ultra HD Movie Battle (2)
4K Ultra HD Movie Battle (3)
4K Ultra HD Movie Battle (4)
4K Ultra HD Movie Battle (5)
Alta Cube can support reading mainstream RMVB, MKV, AVI, VOB, MOV format video files (also supports H.265 encoding), JPG, PNG format image files, and MP3 format audio files. It is very smooth when playing a movie, and there is no chance of a Caton phenomenon at all, and the video transition is also smooth, with almost no tailing and some pixel stalls. The same as the above test, its high color saturation makes the picture look more vivid, but it is also soft, and the screen is very rich in sense of hierarchy.
In terms of audio, the BOE Alta is equipped with a 2.0-channel Harman speaker unit with a maximum output power of 2×10W, which is more crisp than the normal TV in terms of treble.
Evaluation Summary: Making Domestic Brand Artwork
This time, BOE will "reduce complexity and simplicity" and "perfectionism" [What is the consideration of writing "self release" and "aesthetic sense"? ] Two major ideas were given to BOE Alta. When many TVs began to focus on low prices and scrambled for new features and concepts, they emphasized TV's aesthetic value more. They focused on TV as the most basic, but they were the most valued for high-end consumers. Features: Appearance aesthetic design, product texture and audio and video performance, will be BOE Alta fight domestic brands "artwork."
BOE Alta has many innovative designs, but they all follow the minimalist concept
At the same time, the iF Design Gold Award and the Red Dot Award have fully demonstrated the recognition of the appearance of BOE Alta by authorities. Even the connection of the body parts, the handling of the remote control, and even the accessories box and video cable The fine parts such as materials, which are not noticed by the average user, are also very delicately processed. The “Minimalist†concept is applied throughout the entire body, the Cube connection box, the remote control, and the operation interface, which fully reflects the consumption of BOE. The sincerity of the person.
BOE Alta is a product created with the concept of "artwork", so it is handled with great care in many details.
In terms of functions and audio and visual effects, taking into account the actual needs of high-end users, it adheres to the simple and convenient concept. Alta does not have a sophisticated intelligent operating system, but it has achieved excellent results in terms of image quality and sound quality, especially in the color gamut. The control aspect is very appropriate, and the 4K ultra-high resolution screen also guarantees good clarity.
BOE has 22 years of experience in manufacturing LCD panels, accumulating a large number of display technologies and using them in BOE Alta
On the whole, although BOE Alta adopts minimalism, it is the higher quality quenching, the rigorous refinement of technology and the demanding process. It can also be seen that domestic manufacturers are no longer merely satisfied with the introduction of low-priced TV products, but are providing aesthetic products with high added value and high artistic quality for high-end premium users, and have the confidence to compete with foreign brands. The current official quotation of BOE Alta is 19,800 yuan. It has a good competitiveness in the same price model and is an excellent choice for audiophiles who are pursuing high quality of life.
From the current point of view, BOE Alta has significant differences compared with other models, and it is relatively more important to help improve the overall taste of fashion art and create a more artistic sense for consumers' living environment. BOE Alta has made great efforts in the overall industrial design and the detailed craftsmanship. It combines technology and art perfectly. This is also the innovation of Chinese brands, and it will also promote other domestic brands and strengthen Chinese brands in the international market. The competitiveness in the market, and enhance the brand image.
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