Display, lighting two-wheel drive, the company's LED business is strong

[Reporter/Zhao Hui] Recently, Zhou Ming Technology announced the 2013 annual performance forecast. The company expects to achieve a net profit of 45 million yuan to 50.6 million yuan in 2013, an increase of 98.25%-122.22%.

Small spacing becomes a new growth point
"Zhouming Technology's strategic positioning is to focus on the two core business modules of display and lighting, through the integration of upstream industries and the integration of emerging channels to achieve better sales channels." Lin Weifeng told reporters.

With the gradual maturity of LED technology, the display industry has been reshuffled after several years of reshuffle. According to the analysis report of the High-tech LED Industry Research Institute (GLII), LED display screens will be stable at around 20% in terms of industry market capacity in recent years.

The consistent attention to the research and development of new products has enabled Zhou Ming to receive fruitful results in 2013. In 2013, Zhouming Technology won the market and customers' affirmation of its own innovative products represented by UTV series, "Umesh" and "Ivy" series of LED high-definition commercial TVs. Relevant application cases were spread over all important occasions, and the products were deepened. The penetration rate and market share of the market directly contributed to the steady improvement of the display business. Display and lighting two-wheel drive brought strong momentum to the development of Chau Ming.

“The display business is the foundation of Chau Ming. As the first brand of display distribution channels, Chau Ming will create comprehensive display solutions for customers to meet the needs of different customers.” Lin Mingfeng said that in 2014, the display division is still Zhouming Technology. The core business of the company, Chau Ming will take the conventional products, while expanding the share of the mainstream market in Europe and America in the form of high-end rental brands.

The naked-eye 3D and HDTV and small-pitch display products will become the new business growth point of Chau Ming.

“Zhou Ming attaches great importance to the promotion of small-pitch products. We have set up a special promotion team for special promotion and layout. At present, we have signed some orders.” Lin Yufeng said that in 2014, Zhou Ming will focus on the small-pitch display market, I believe There will be more gratifying results.

It is understood that the current small-distance display products of Zhouming Technology have been in the London Olympic TV broadcast room, the Swedish National TV Broadcasting Hall, the Wuhan Urban and Rural Construction Committee Center, the 110 Command Center of the Public Security Bureau of Henan Fuyang City, and the three-dimensional digital social service management of Lanzhou. Small projects are emerging.

At present, the income of small-pitch products has accounted for about 10% of the total revenue of Chau Ming.

After years of development, Chau Ming Technology has formed a product line with more complete product categories and more diversified product structure. The LED display series has covered indoor and outdoor, including rental products, billboards, highway signs, special-shaped color screens, and stadium screens. Wait.

"Zhouming Technology's achievements in the innovative application of LED display are obvious to all, and also laid a solid position in the market." Lin Yifeng told the "High-tech LED" reporter, from the 60th anniversary of the National Day Tiananmen Square screen, Qingdao canopy The screens of the city screen and the National Grand Theater stage to the US Times Square screen, the stage screen of the Russian Kremlin, and the LED display projects in various cities at home and abroad have witnessed the continuous innovation of Zhou Ming in the display field.

The Guangben store contract is undoubtedly the best note of this achievement.

On the evening of October 17, 2013, Zhouming Technology announced that recently, the company has signed the “Guangzhou Honda Construction Store New Standard LED Display Product Supply Framework Agreement” with Guangqi Honda Automobile Co., Ltd., with a total purchase amount of more than 80 million yuan. , accounting for 15.42% of the company's latest audited annual sales revenue.

According to the agreement, Guangqi Honda entrusted Zhou Ming to design, manufacture, install and debug LED electronic displays until delivery, and the total price of each contract was 172,100 yuan. The contract period is from September 30, 2013 to September 30, 2016.

Focus on lighting products
As the lighting business that Zhou Ming has focused on in the past two years, it has also gained a lot in the past 2013.

“With the completion of the company’s production base in Pingshan, the production capacity has been fully released, directly promoting the increase in operating income.” Lin Yufeng, chairman of Zhouming Technology, said that with the smooth integration of various resources in Chau Ming, the LED lighting overseas market possesses The rate has been further improved, and the lighting business has been greatly improved compared with 2012.

"The lighting business will adopt a product focus strategy to create a boutique." Lin Yifeng said that at present, Zhou Ming has a core competitiveness in outdoor street lamps, indoor lighting T-tubes, spotlights, downlights and other fist products.

As the most important pillar of the Zhouming lighting business, the street lamp has been developed to the fifth generation.

At the end of the year, Zhou Ming Technology invested 70 million yuan in the wholly-owned subsidiary Guangdong Zhouming Energy Saving Technology Co., Ltd. As a subsidiary of Chau Ming, which is mainly engaged in the lighting EMC engineering business, the capital increase is conducive to further expanding the business scale of Guangdong Chau Ming and ensuring the capital needs of its smooth operation, further enhancing the profitability of the company and enhancing the overall strength of Guangdong Chau Ming. Better grasp the development situation of today's energy contract management model and the market opportunities brought to the company to achieve scale effect.

In 2013, with the rapid improvement of the cost performance of LED lighting products, lighting demand was fully released, and indoor lighting has undoubtedly become the biggest cake in the eyes of lighting companies.

Lin Yifeng frankly stated that Chau Ming Technology has clearly shifted its business ideas from engineering to home products.

That is to realize the cloud business strategy by integrating the resources of the first brand of LED e-commerce, Hanyuan, combined with its offline dealer network, and strive to open up the online and offline sales of dealers to realize the O2O integration mode of home lighting. At the same time, the engineering products will serve as a supplement to digest the company's production capacity, and will also help to create a model project.

According to Lin Weifeng, the demand for indoor lighting products is large, and it is the domestic sales channel. For example, it can sell 600,000 to 1 million T8 tubes per month. It does not have any dark and shadowed lamps, and includes infrared rays. Sensing, voice control, and dimming technology are all integrated.

“This is also the best product in the industry at present, followed by high-lumen bulbs, which are aimed at the international retail channels. Currently, the channels in foreign countries are very good.” Lin Yifeng We are optimistic about the development of the lighting market in the next few years.

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