Lenovo's future roadmap conjecture

Lenovo's product line is seldom, but we can find that Lenovo currently focuses its efforts on the PC and mobile Internet product lines, and its performance on other products is not enough to be called stunning, then in the coming days, Lenovo needs to have a corresponding action on which products. Let's make some guesses today.

Strengthen the characteristics of PC products continue to dig deep market segments

4K, high-end mobile graphics, ultra-thin, somatosensory control, high-fidelity HiFi, each of these features can be said to be aimed at a market segment, the current Lenovo notebook for high-end business people's products are ThinkPad, for companies have Zhaoyang and Yang Days, there is ideapad for entertainment, there is Erzaer for games, but in fact, when consumers buy notebooks, it is very difficult to carry out targeted purchases through the characteristics of notebooks. For example, the author has very high requirements for the display effect of the monitor. , But I look forward to seeing my favorite notebook in every series. How will I choose? The author believes that this is also the drawback of the current market can not be subdivided into points.

Solution: At present, the author can only think of two points. One is to visualize the characteristics of the product with the greatest features, to make it easier for the target group to choose; the second is to modularize the product and allow consumers to customize the product for their own needs. Of course, these two points also have drawbacks. The first point may make the product too deep in a certain market segment and lose more sales opportunities; the second point may be more humane, but it may be difficult to form a scale at the production end. To increase product costs. However, its advantages are also obvious, as many business people will give priority to ThinkPad when purchasing this product. This is because the ThinkPad brand is already deeply rooted in the hearts of target people. If Lenovo uses 4K as a series of signs, then The series will slowly become No. 1 among consumers who have stringent requirements for displays. Similarly, in the case where all accessories can be freely selected, a person who needs to move and have high music requirements can customize an ultra-thin notebook computer with a separate sound card, to meet the needs of their own while reducing the non-demand Spending to reduce overall expenses is the best of both worlds for consumers.

Mobile internet is a beautiful game to play

The decline in the PC market has brought more room for development to the mobile Internet. Consumers are more rational when buying PCs and do not blindly pursue high configuration. Unlike PCs, mobile Internet products are currently relying on configuration and design to attract attention. So, apart from the need to keep pace with the times, Lenovo has no way to get out of its way?

On the consumer side, the author believes that this combination should continue: economies of scale to reduce costs + lower prices to promote sales + native APP implants for ease of use + differential design highlights personality + configuration top flagship performance. The flat-panel market is now in the Red Sea stage. Naturally, there is no good fruit to eat at high prices. After all, Lenovo is not Apple Samsung. The pricing power cannot be completely controlled by one's own hands, and low prices can maintain high configuration. Lenovo's brand effect, I think this is the real hit "pain point" for consumers.

The commercial end is divided into two parts. One is general commercial equipment and the other is professional commercial equipment. For the former is just about mobile office is not enough, business users need more and better software to use the mobile Internet products office than to use a PC has a better experience, Win8.1 tablet does not say, Android tablet want to march Commercial needs some help.

The latter requires more capital, resources, and R&D hard power to achieve good results. For example, the manufacturing industry, the medical industry, the window industry, and the logistics industry all require different professional hardware and professional apps, although this type of equipment is usually It is sold at a high price, but the corresponding cost will be higher than that of ordinary products, so controlling costs is also a top priority.

Smart TV cannot separate from content

Lenovo's most popular TV product is the S9. Apart from appearance, hardware, and interaction, this TV is the most concerned about content service. At present, both traditional TV companies and Internet companies, as long as the dip with the word of the word on the content support, such as millet smart TV content provider is CNTV, LeTV smart TV content provider is its own, TCL smart TV content provider Is iQIYI, Lenovo smart TV also has its own content provider: as the cloud team.

In fact, many TV manufacturers have already realized the importance of content construction, but the stereotyped content is often unable to meet the needs of consumers, such as my home smart TV screen resolution is 4K, but if there is no 4K source on the market this resolution Is tantamount to crap, so the future of Lenovo smart TV need to do is increase the availability of genuine high-definition content. However, the good news is that the Lenovo Vision Cloud team currently has the most Blu-ray source in the industry, providing powerful protection for users watching high-definition resources.

3D printing is pits
Lenovo printers, in many people's cognition, are the products that come with desktop computers. However, as a part of Lenovo's commercial line, how will it develop? I believe that since it is impossible to break the position of HP, Canon, Brothers and other brands, we may try to 3D printing.

At present, 3D printing technology has gradually evolved from a new type of technology to mainstream technology, and many companies have also begun to recognize and accept the cost reduction and production benefits brought about by using this technology. The same applies to manufacturing, education, architectural design, medical, aviation, culture, creativity and other fields, although it can not completely replace the traditional casting, injection molding technology from the current technical point of view, but in the printing of prototypes, etc. already have With certain strength, we can see that 3D printing is slowly changing the traditional production process. The domestic 3D printing market is yet to be matured and mature, industry norms and standards have yet to be established, and the space for industry application market development and deepening is relatively large. There is still a long way to go in terms of industrialization and scale, although we cannot determine 3D printing. In the future it will be a pit or a broad road, but how can you know it without trying it?

The server maintains low-end high-end

The enterprise market is a huge fat. Because of the high technical threshold, the market has relatively little competitive pressure and has a very attractive profit margin. Lenovo's acquisition of IBM's x86 servers may also be the cause of big cakes. Although Lenovo did not reveal any major moves after the merger, it also left greater suspense for the industry.

According to Lenovo Group VP Kuangfu, Lenovo’s original server business will establish dual-brand and dual-team independent operations with IBM x86 servers. This is exactly the same as the acquisition of ThinkPad in the past. This two-pronged approach can ensure that it will not be after the acquisition. Affect each other's market share, this is the best way that Lenovo preserves their low-end server.

High-end products mean high costs, but sales prices and profit margins are guaranteed. While minicomputers and mainframe shipments account for only 20% of the entire server market, their market share is 50% higher. Moreover, many companies are more inclined to high-end servers when they choose to purchase servers in key businesses. This is just a reasonable way to make profits.

No regrets when the medicine wearable device is made

After acquiring the MOTO smart phone business, I always felt that this acquisition had little to do. It just made me suddenly realize that MOTO had exposed a smart watch named MOTO 360 and received high praise from the industry. This round-shaped wearable device that looks like a watch, because of its design is different from the general square design, has been called by many geeks and media "a wearable device that can really be used as a watch."

Why didn't you buy a smart phone business and wear it with your wearables? Whether it is MOTO bidding too high or MOTO hiding too good, we are not sure, but now it seems to be a mistake.

Currently wearables or new industries, whether it can bring profits to Lenovo is not easy to say, but since it is a new type of industry, everyone is on the same starting line. For products, Lenovo has two directions to develop, first is consumer-grade wearable devices. , followed by professional-grade wearable devices. The consumer-grade appearance is fashionable and the functions are relatively simple. For example, functions such as Bluetooth connection to a mobile phone, step counting, and monitoring of sleep are low in price and have a large sales volume, and can be used as a way to occupy the market. Professional-grade equipment is aimed at sports enthusiasts, climbers and other professional groups. Through the monitoring of heart rate, guiding movement, GPS positioning, travel history, and route planning, professional functions can be achieved. This product enables Lenovo to have higher reputation and trust in the industry. . We can't predict when Lenovo will enter the market. The author guesses that when consumers agree with the wearable device and the market is mature, it will exert pressure on it.

In the author's opinion, Lenovo has not yet reached a real peak whether it is for market considerations or technical reserves. There is still a lot of room for progress in many areas. In the coming years, what kind of advancement will technology make? It is also unpredictable that we will wait and see in which aspect Lenovo will once again obtain the world’s top throne.