Expect more attention to the secondary and tertiary markets of lighting
In this industry, many lighting manufacturers pay great attention to the logistics operators in the provincial cities and the merchants in the primary market. Their support is relatively strong and the attention is high. However, there are not many high-level executives who have a deep understanding of the business ideas and business status of distributors in the second and third-tier markets.
Recently, the reporter visited the distributors of some cities and counties in Chongqing, Sichuan. In an interview with these merchants, the reporter found that a considerable number of manufacturers have not extended the tentacles of development. Some merchants even find it difficult to see the top management of the manufacturer in a year, let alone communicate and communicate with the top management.
Consumers love brand products
Interviews with merchants in Wenjiang, Datun, Mianyang, Deyang, Xindu, Dazhou, Quxian, Rongchang, Zhangzhou, Qixian, Guang'an, Dazhu, Wusheng, Handan, Suining, Changshou, Dianjiang and other county-level markets At the time, many merchants said that in fact, do not underestimate the consumption power of the second and third-tier markets. With the continuous improvement of the prices of real estate in various places, more and more high-end buildings, the demand for high-end lamps is also growing, many engineering needs in the county-level market and consumers to buy lamps are more focused on brand selection. Philips, Osram, Sanxiong? Aurora, TCL, Op, NVC, Yinyu, Langeng, Huayi, Huatai, Jinda, Otlan, Haohao, Jiamei, Matsumoto, Hongyan, Manco, etc. The product is still the first glare of consumers
Low-voltage lamps are gradually declining
More merchants said: A year ago, low-pressure glass lamps attracted many consumers with rich shapes and brilliant colors, but this situation did not last long. Due to the strong sales of products into the market, many manufacturers blindly follow the trend and shoddy. Many products have many quality problems such as lamp beading and glass cracking one or two months after they are sold. Coupled with the numerous processes in the repair process, frequent after-sales maintenance is deeply troubled by the merchants and consumers, and the enthusiasm of many people who love such products has been greatly reduced, resulting in the decline of product sales.
Simple and stylish lamps are still favored
In conversations with dealers in Wenjiang, Mianyang, Qixian, Wusheng, Rongchang, Guang'an and other places, more and more consumers believe that lighting is not only lighting, but also can decorate the living environment. An elegant crystal lamp, a simple and stylish acrylic home lighting, will make consumers love. In particular, some European-style lamps combined with acrylic materials and wrought iron materials not only make people feel excited in the shape, but also have a certain price advantage in terms of selling price compared with the previous simple iron and copper lamps. Many businesses expect more good products to enter.
Expect more attention to the secondary and tertiary markets
In Mianyang, Wenjiang, Zhangzhou, Guang'an and other places, reporters saw that there are many thousands of square meters of single-store business area, and it is not surprising that the monthly sales exceed 100,000 yuan. Some merchants hope that if manufacturers want to expand the brand's popularity, they should respond more to the county-level dealers. It is hoped that the management's senior management and regional managers will come to the market, listen to the distributor's voice, understand some local market demands, and enhance. The confidence of the distributors can also be promoted locally.
Some merchants also said that they are even willing to invest in activities with manufacturers to do some related brand promotion. Manufacturers should invest a few thousand yuan every six months to do some community promotion, appropriate media advertising, outdoor advertising, and some promotional activities. With a little money, you can make the promotion alive and well. The brand's popularity can also be rapidly improved, and sales performance will also have a big breakthrough.
Why is the domestic outdoor lighting brand in Chengdu suffering from cold reversal? The anti-dumping of energy-saving lamps and other anti-dumping damages. The Fudan authoritative report released warm white light and then supported the general situation of the national lighting and lighting wholesale market. The investigation of Taiwan investment has made Xiamen develop into a low-quality low-cost wire for LED photoelectric towns. Why can cable products have a market?
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