The developing Lanzhou lighting market cannot be ignored.

Looking at the northwest lighting market, Xi'an and Urumqi are undoubtedly the most important lighting distribution centers at the east and west ends of the Northwest. Xi'an is located in the Weihe Plain, within 800 miles of Qinchuan, and is the largest city in the northwest. It radiates the consumption market of the province's 37 million people in Shaanxi Province and the surrounding market. It has always been in a crucial position in the northwestern lamp market. Urumqi is deeply connected to the frontier and is far away from the Central Plains. It also has a consumer market of more than 20 million people in Xinjiang. Because it is adjacent to Central Asia and Russia, it has become a key location for the transit of lighting logistics in Central Asia. Its export advantage is unique.

But apart from Xi'an and Urumqi, what is the most important thing in the Northwest Light Market? Anyone who knows a little about the market will say it is Lanzhou. Lanzhou is located between Xi'an and Urumqi, in the throat section of the ancient Silk Road, east of the Hexi Corridor. Since ancient times, it has been an important transit point for logistics from the Central Plains to the Western Region. Today's Lanzhou lamp market, which also radiates the lighting sales market of Gansu's 26 million people, is also radiating to Qinghai and Ningxia. It is an important lighting fixture that can not be donated by various lighting companies. But what about the Lanzhou lighting market? What is the sales level and sales volume of its lighting market? In recent years, with the implementation of the development of the western region and the development of the economy, what changes have occurred?

The earliest lamp market - Longma Lighting City

1 Longma in expansion

“Longma Lighting City is the earliest lighting city in Lanzhou. It was a place to sell clothing in the 1990s. Later it was sold to sell lighting and home appliances. Later, it sold lighting exclusively. In recent years, it has been expanding.” Wu Wenjun, a dealer in the city, said. In fact, from the patch-type building structure of Longma Lighting City, you can also see a glimpse: the main building of Longma Light City was originally two-story. After that, it added a layer to it due to the increase of shops. Now it has three floors.

On the outskirts of the main building of Longma Light City, some low-rise stores have been built. The store market is generally small, it does not look very eye-catching, but it lists a number of products such as engineering lighting, commercial lighting, home lighting, electrical materials, etc. Many small stores are also the sales point of Gansu distributors of some rising brands in the lighting industry.

On the right side of the main building of Dengcheng City, a new lighting wholesale city was built. There is only one floor, there are twenty or thirty stores, and the stores are of different sizes.

2 Lighting sales show multiple levels

Although Longma Lighting City has gathered hundreds of stores, the level of lighting sales is different. According to several dealers, Longma Lighting City mainly sells high-end lighting. However, there are also a lot of low-end lighting sales around Longma Lighting City.

When the reporter turns into the Longma Light City from the West Road of Democracy, he will often hear the selling of the almost free market: "You guys, do you want energy-saving lamps?" Look at the "stores" where they are located, only 10 to 20 square meters. Not equal, there is an energy-saving lamp booth similar to selling small jewelry. The elderly sales women stood in front of the booth, and the eyes they were looking forward to were shot from time to time on the passing pedestrians. The wall behind her is covered with a variety of small lights. Look at the signs of these lights, all of which are unknown or low-end brands.

Of course, this small stall does not represent the main image of Longma Lighting City. They are also aisles in the concentration of pedestrians, and there are only about 20 places.

However, in the main building of Longma Lighting City, the store that is very particular about the store display will give you a feeling of two worlds. Here, there are high-end brands such as NVC, Knock, Jinda, Qilang, Haohao, Sihua Road, Puglia, Qianli, Westminster, Xiaoji Ghost, Raymond, Benbang, etc. The store area is also large, and the decoration is relatively luxurious and beautiful. It can be seen that the medium and high-end is still the mainstream.

3 most popular and sparse visitors

Undoubtedly, Longma is the most popular lighting store in Lanzhou, but it has been sparsely populated in recent times. Perhaps still in the aftermath of the off-season, the real peak season has not yet arrived. The third floor of Longma Light City has been expanded since last year, and there are fewer visitors. The merchants then hanged a striking banner on the third floor of Lanzhou Longma Mall to welcome customers.

Yang Liping, the person in charge of Gansu Huixin Lighting, told reporters: "There are few people who buy lights. The people in Dengcheng (Longma) are not the people who install the lights, but the idle people." Ms. Yang's helplessness is evident.

Relatively cool Lanxin Lighting City

The sparsely populated person is a common problem in many terminal lights market. On the one hand, it is in the off-season, on the other hand, there is no market environment for many years of commercial precipitation and insufficient advertising or professional choice for consumers to have a wide choice. Most of the reasons for the sparseness of Lanzhou Lanxin Lighting City belong to the latter. Compared with Longma, Lanxin Lighting City does not have the scale and popularity of Longma.


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