It’s not unusual to read Yuedong Lighting City from outsiders in the industry.

In 2007, the lighting industry event has come one after another, major companies have shown their talents, and Yuedong Lighting City has also opened up its position, tearing open the broad prospects of the lighting market with different business models, and leading a new lighting industry with its unique positioning. Change. From the high-end meeting of "Lighting Industry Market Analysis and Export-oriented Enterprise Transformation" to leading the heroes to inspect the mainland market, and finally in the results exchange meeting, many Taiwan-funded enterprises clearly felt the temptation of huge domestic cakes. On the road of the development of the lighting industry, Yuedong Lighting City has provided such an export-to-domestic display platform to the industry, a gathering place for high-quality products. Recently, the author took the attention of people inside and outside the industry to the Yuedong Lighting City and once again followed the promotion of the entire project. From the eyes of outsiders and outsiders, I read the unusual aspects of Yuedong Lighting City.

Expert: The new model has broad prospects

The Yuedong Lighting City came out and received the approval of industry experts. Dou Linping, deputy secretary-general of the China Lighting Association, has been paying close attention to its development, and has repeatedly stressed that if the Yuedong Lighting City is the same as the store in the ancient town or other domestic wholesale lighting city, it is difficult to survive and it is difficult to find it. market share. The difference is that it has independently developed another business model, which is to guide the transformation of Taiwan-funded enterprises and provide a comprehensive platform for Taiwan-funded lighting enterprises to develop domestic sales, regardless of whether the Taiwan-funded enterprises themselves or The whole industry is positive, so it is reasonable and reasonable for Yuedong Lighting City to appear in such a good brand base in Huizhou.

Enterprise: high quality threshold

Through the previous investment promotion work, as well as the advantages and precise positioning of its own projects, it has attracted many manufacturers to settle in, such as Xiangyao, Boston Huating, Juhan Lighting, Aike Shidun Lighting, and other famous domestic lanterns. Many companies from Shenzhen, Dongguan, East China and other places have also come here. The companies that come here to visit are constantly talking. The staff at the reception desk have been busy greeting and serving.

Chen Yongquan, manager of Xiangyao Lighting Co., said, first, Taiwan-funded lighting companies need to explore two legs to walk to bring better business profits. When entering the domestic market, they must use a platform to display their products. Many favorable conditions have become their best choice. Secondly, Yuedong Lighting City has a clear positioning, comprehensive services and complete facilities. It is also a project supported by the government, and the risk factor is greatly reduced. This is all when doing market operations. Third, the Yuedong Lighting City project is operated by a group of experts, which can better serve the staff of the factory and provide the most vivid information for the market, linking to all aspects of the industry. Resources and more. After investigation and understanding, Xiangyao Lighting decided to use Yuedong Lighting City as a bridgehead to enter the country. The general manager of Juhan Lighting Co., Ltd. believes that Yuedong Lighting City is a magnetic field. He can integrate product flow, information flow, commercial flow and resource flow. Manufacturers want to occupy more market share and enjoy more. With more resources, for Taiwan-funded enterprises, Yuedong Lighting City has become a treasure. Li Keyong of Aike Shidun also has his opinions and opinions. Yuedong Lighting City is a platform for export to domestic sales. First of all, it guarantees the high quality of the products. The threshold of Yuedong Lighting City is relatively high. Unusually, Aike Shidun will of course use Yuedong Lighting City as a window to show it to the world.

Merchant: Differentiation leads to high consumption

The appearance of Yuedong Lighting City not only shocked many export-oriented enterprises that made domestic sales, but also attracted the attention of dealers. Even some local merchants in Huizhou were peeping at every move. For businesses with a more sensitive sense of smell, Yuedong Lighting City has undoubtedly become the focus of 2007. Wang Shunbo and Zhu Shihai, who have participated in the activities of Yuedong Lighting City, have a clear understanding and a detailed understanding.

Light Matt Wang Shunbo sees this, Yuedong Lighting City is looking for a unique sales model, based on high-quality lighting display platform. First of all, the introduction of Taiwan-funded enterprise lighting products to ensure the high quality of the products. Most of the Taiwan-funded production enterprises have world-class modern management level, complete production technology, advanced equipment, and products are designed and produced in strict accordance with international standards. In research and development and design, they are far ahead of most domestic products. The novel and unique make up and enrich the domestic lighting product line. Secondly, this high-quality product positioning has guided the domestic high consumption pattern. The 21st century is the age of artistic life. With the increase of a new generation of high-cultural literate consumer groups, the cultural content of home decoration will be greatly improved. The demand for high quality products will become a mainstream consumer. Yuedong Lighting City introduces high-quality products, positioning high-end products, creating a place for high-end products to consume, and getting out of the quagmire of low-quality products. In the eyes of Zhu Shihai, Yuedong Lighting City is an emerging high-quality gathering place with strong power, positioning high-end, guiding consumption, giving high consumer confidence and protection.

Association, media: Promote industry development

The emergence of Yuedong Lighting City is the inevitable development of the industry. Dong Bin, secretary-general of Huizhou Lighting Association, pointed out that Yuedong Lighting City is the need of Huizhou enterprises, and it is the need of lighting industry. It is aimed at Huizhou lighting industry brand with outstanding advantages, strong manufacturing power, and relatively backward trade and logistics. The construction of the chain structure is a tertiary industry project supported by the government. In the view of Director Liu Liangcheng of the Shenzhen Interior Designers Association, the leaping of Yuedong Lighting City has given each interior design company a place to choose good lamps, which can better inspire the designer's inspiration in this beautiful place. Because of this high-quality and good style lighting procurement, it will better promote the development of the domestic home decoration industry. As the industry media "China Lighting News", which has been paying attention to Yuedong Lighting City, its editor-in-chief, Euro Spring, pointed out that because of the Yuedong Lighting City in China, the whole industry situation will undergo a change, the introduction of high-quality lamps will be Optimize industry competition.
The marginalized lighting industry in Xining, Qinghai Province, Lanzhou lighting market is not to be ignored. Expect more attention to lighting, lighting, secondary and tertiary markets, domestic outdoor lighting brands, why Chengdu has suffered from cold confrontation, EU reflection: energy-saving lamps and other anti-dumping injuries who have Fudan Authoritative report released warm white light and then supported


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