Large overseas demand, Dongguan LED enterprises actively cultivate foreign trade market
The domestic LED outdoor lighting bidding has increased significantly. The elimination of public-purpose incandescent lamps and high-energy-consuming lighting equipment in the overseas market also ushered in the time limit at the end of last year, which provided an important opportunity for Dongguan lighting companies to explore overseas markets.
At present, some powerful enterprises have begun to cultivate overseas markets. Many people in charge of the company said that although the overseas market does not have the tangible hand of the government to promote it, the prospects are broad, the market environment is mature, and the time for returning is short. Once you enter, you will taste the sweetness.
Large overseas market demand
From a global perspective, the policy environment has become the main driving force for the development of the LED lighting industry at this stage. However, overseas markets only have the initiative of guiding policies and associations. Whether to carry out large-scale replacement depends on market behavior.
"Although the European Union and the United States have set a timetable for the elimination of incandescent lamps, they cannot do large-scale replacement in the public sector like domestic ones. Therefore, there are not many actual replacements." Dongguan Keleide Photoelectric Co., Ltd. (hereinafter referred to as " Ke Lei De") The relevant person in charge of the marketing department said.
As early as March 2007, the European Union formulated a specific timetable to phase out products that waste energy and emit relatively high carbon dioxide. It is required that its member countries phase out incandescent lamps and other high-energy lighting equipment for use in households, industrial sectors and public places from 2009 to 2012, and completely eliminate incandescent lamps by the end of 2012. Both the United States and Canada have proposed a timetable for the phase-out of incandescent lamps. At the end of 2012, LED streetlight replacement solutions were also introduced.
The person in charge said that in 2012 and before, LED lighting products still had defects and the price was relatively high. Therefore, the overseas market is still in a state of “valuation without marketâ€. With the introduction of the technology mature year and the product cost performance in 2013, the LED outdoor lighting replacement project started under the leadership of market behavior. “European and American countries and Japan are more energy-conscious than domestic ones, so the demand in overseas markets is very large,†he said.
According to the latest market report of a market research institute, 2013-2015 is the global LED outdoor lighting replacement tide. In 2013, the global outdoor lighting output value will reach more than 2.4 billion US dollars, and the annual growth rate will reach 46%.
Excellent quality is king
"These are good signals for the company." Therefore, Ke Lei started to start foreign trade at the end of last year and began to cultivate overseas markets. “We are doing it gradually, this is the trend of the future market.â€
As a benchmark in the industry, Dongguan Zhongjia Semiconductor Technology Co., Ltd. established a lighting subsidiary in 2011. For the foreign trade market of lighting products, the relevant person in charge said that it was just beginning construction.
For the market analysis of LED outdoor lighting, industry insiders generally believe that overseas LED lighting is guided by market behavior, the market prospects will be broader, and the attraction to enterprises is greater. At present, it is the market exploration period, but after cultivation, the future There must be a leap period.
However, LED outdoor lighting products have high barriers to entry in foreign countries. The certification of quality, patents and standards lasts for several months. At the same time, Dongguan enterprises must face fierce competition from global famous LED lighting brands such as Philips and Osram.
"Overseas markets are more standardized and mature, and the market order is good. Although it is very difficult to enter at first, once it enters, the channels are stable and the payment is rapid, the company will soon taste the sweetness." An industry source said that the EU, the United States The standard of imported products is high, and the technical standards involved in outdoor lighting are higher. For the enterprises in Dongguan, they must train their internal strengths and strictly control the quality of products in order to break through the export problems.
( This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED . Readers need to verify the relevant content by themselves. )
At present, some powerful enterprises have begun to cultivate overseas markets. Many people in charge of the company said that although the overseas market does not have the tangible hand of the government to promote it, the prospects are broad, the market environment is mature, and the time for returning is short. Once you enter, you will taste the sweetness.
Large overseas market demand
From a global perspective, the policy environment has become the main driving force for the development of the LED lighting industry at this stage. However, overseas markets only have the initiative of guiding policies and associations. Whether to carry out large-scale replacement depends on market behavior.
"Although the European Union and the United States have set a timetable for the elimination of incandescent lamps, they cannot do large-scale replacement in the public sector like domestic ones. Therefore, there are not many actual replacements." Dongguan Keleide Photoelectric Co., Ltd. (hereinafter referred to as " Ke Lei De") The relevant person in charge of the marketing department said.
As early as March 2007, the European Union formulated a specific timetable to phase out products that waste energy and emit relatively high carbon dioxide. It is required that its member countries phase out incandescent lamps and other high-energy lighting equipment for use in households, industrial sectors and public places from 2009 to 2012, and completely eliminate incandescent lamps by the end of 2012. Both the United States and Canada have proposed a timetable for the phase-out of incandescent lamps. At the end of 2012, LED streetlight replacement solutions were also introduced.
The person in charge said that in 2012 and before, LED lighting products still had defects and the price was relatively high. Therefore, the overseas market is still in a state of “valuation without marketâ€. With the introduction of the technology mature year and the product cost performance in 2013, the LED outdoor lighting replacement project started under the leadership of market behavior. “European and American countries and Japan are more energy-conscious than domestic ones, so the demand in overseas markets is very large,†he said.
According to the latest market report of a market research institute, 2013-2015 is the global LED outdoor lighting replacement tide. In 2013, the global outdoor lighting output value will reach more than 2.4 billion US dollars, and the annual growth rate will reach 46%.
Excellent quality is king
"These are good signals for the company." Therefore, Ke Lei started to start foreign trade at the end of last year and began to cultivate overseas markets. “We are doing it gradually, this is the trend of the future market.â€
As a benchmark in the industry, Dongguan Zhongjia Semiconductor Technology Co., Ltd. established a lighting subsidiary in 2011. For the foreign trade market of lighting products, the relevant person in charge said that it was just beginning construction.
For the market analysis of LED outdoor lighting, industry insiders generally believe that overseas LED lighting is guided by market behavior, the market prospects will be broader, and the attraction to enterprises is greater. At present, it is the market exploration period, but after cultivation, the future There must be a leap period.
However, LED outdoor lighting products have high barriers to entry in foreign countries. The certification of quality, patents and standards lasts for several months. At the same time, Dongguan enterprises must face fierce competition from global famous LED lighting brands such as Philips and Osram.
"Overseas markets are more standardized and mature, and the market order is good. Although it is very difficult to enter at first, once it enters, the channels are stable and the payment is rapid, the company will soon taste the sweetness." An industry source said that the EU, the United States The standard of imported products is high, and the technical standards involved in outdoor lighting are higher. For the enterprises in Dongguan, they must train their internal strengths and strictly control the quality of products in order to break through the export problems.
( This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED . Readers need to verify the relevant content by themselves. )
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