The increasingly expanding LED industry is becoming more competitive

Although the current status of the LED lighting market is not satisfactory, the quality is mixed, and there are still problems in the heat dissipation, color, standard setting, business model, etc., which are to be improved/corrected, but according to market analysis authority data, 2007 The global LED lighting market is about $330 million, and the global LED lighting market is expected to grow to $1.4 billion by 2011. As far as China's LED lighting market is concerned, it is expected to show rapid development momentum from 2009 to 2013. From the perspective of the amount, the annual average compound growth rate of the LED market for street lamps will reach 38.8%, and the LED market scale for landscape lighting will be used. The average annual compound growth rate will reach 21.7%, which is significantly higher than the market average compound growth rate.

The above optimistic expectations come from the increasing global attention to environmental protection, the successive introduction of relevant policies/regulations, and the advancement of LED lighting products themselves. Among them, the progress of LED lighting products itself is mainly reflected in the improvement in efficiency, brightness, and price in recent years. The price composition of LED lighting products mainly includes LED driver and LED chip/package. The price of the LED driver part is already very low, and the main cost lies in the LED chip/package. To this end, in recent years, the industry has reduced power loss and thermal effects, improved heat dissipation and luminous efficiency, and reduced the overall cost of end products by adopting new materials, changing chip structures and package forms, and streamlining peripheral circuits.

The gradual maturity of technology and the gradual opening of the market curtains have made manufacturers rush to the market. For example, in the field of LED lighting terminal products, in addition to traditional lighting companies such as Philips Lighting and Osram, NEC, Mitsubishi Electric, Toshiba, Panasonic, Sharp and other manufacturers also Entering heavily. At the same time, in China, we also saw Sanan Optoelectronics, Dehao Runda, Tongfang, Lianchuang Optoelectronics, Feile Audio and other companies invested heavily in the upstream sector of the LED industry chain. It is reported that the recent stocks of US stocks rose sharply, and the stock price even hit a new high in five years... But is this entry rational or blind?

Although the world is flat, the information you get is very good, LED lighting is also a recognized hot spot, but this does not mean that holding LED lighting can keep out the cold. The LED lighting industry involves materials, processes, chip design, testing, packaging, manufacturing, assembly, and application. All companies that have joined and are ready to join must understand their strengths and weaknesses in terms of expertise, resources, and capital. We will be able to win by choosing the LED industry that is truly suitable for ourselves and with an open mind to carry out cooperation between enterprises and innovation in business models.

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