The world's most valuable brand apple tops

Today, according to foreign media reports, Forbes magazine released the latest list of the world's most valuable brands. Apple's brand value is 104.3 billion US dollars, ranking first, almost twice the value of the second-ranked Microsoft brand. Microsoft's brand value is 56.7 billion US dollars. Behind Apple is Microsoft, Coca-Cola, IBM and Oracle.

Forbes said that Apple's brand is as strong as before. For the third year in a row, Apple has been named the world's most valuable brand, and its brand value has increased by 20% over last year. Apple's brand value is double that of any brand in the world.

As Microsoft is struggling to transition from the PC market to the mobile market, Microsoft's brand value is the same as in the past three years. Microsoft's growth rate has slowed, but Microsoft's operating profit margin for the most recent financial year was 34%, making it one of the most profitable brands in the world.

Coca-Cola ranked third with a brand value of $54.9 billion. IBM ranked fourth, with a brand value of 50.7 billion U.S. dollars. Google ranked fifth, with a brand value of $47.3 billion. Intel ranks eighth, with a brand value of $30.9 billion. Samsung Electronics ranked ninth with a brand value of $29.5 billion.

In the 100 most valuable brand rankings, American brands account for half. Germany has nine brands on the list, France has eight brands, and Japan has seven brands. There are 19 technology company brands, including six of the top ten brands.

Samsung is the fastest-growing company in the list of the 100 most valuable brands and its brand value has increased by 53%. Samsung brand value has increased by 136% in the past three years.

Forbes last year believed that the BlackBerry brand value is 6.1 billion US dollars. BlackBerry's brand value this year was only $2.2 billion and did not make it into the list of the 100 most valuable brands.

Three years ago, "Forbes" believed Nokia's brand value was $ 27.3 billion, ranking ninth. In this year's rankings, Nokia's brand value is only 7 billion US dollars, ranking 71st.

Forbes evaluates the company’s brand value based on the role of the brand manufacturer in various industries and the ratio of profit and profit distribution for three years. The 100 most valuable brand rankings cover 15 countries and 20 industry categories.