Yahoo site visits over Google

As a search engine, Yahoo has fallen to the third place in the market, and its gap with the previous two search engines, namely Google and Microsoft, is quite large. According to statistics, Yahoo’s share of the US search market last month was only 11.1%, while Google and Microsoft’s market share were 66.9% and 18.1%, respectively.

It is worth mentioning that although Yahoo is trying to escape from its cooperation with Microsoft, its search service is still backed by Bing.

Not long ago, Yahoo's continued decline in search traffic was a major concern for investors, because it was basically equal to the full value of Yahoo, but now, the situation has changed.

As expected by the market, Yahoo signed an agreement with Catie Couric, the famous newscaster, on Monday. Mayer also referred to Kuriel as "the facade of Yahoo News."

For Yahoo, signing a contract with a celebrity like Kurrior is a big deal, but for Yahoo and its shareholders, the deal embodies the vision of the company’s chief executive, Meier. Coupled with the recent statistics released by comScore, a market research company, it is clear that a conclusion can be drawn that Meier's content strategy has begun to work.

New direction <br> <br> We know, too much load on the Yahoo home page images and content almost to put an end to that service. Google's website has developed its simplicity to the extreme and it has been loaded quickly, so it has become the preferred site for many Internet users.

Making a website that can satisfy all the needs of everyone is clearly unrealistic. Yahoo's previous chief executives have all worked hard for it, but none of them have figured out the problem.

Regardless of whether you think that Mayer’s choice of path is correct, it is undeniable that she has at least pointed out a clear direction for Yahoo, which is mobile and content. Mayer recently stated that Yahoo’s value lies in "entertainment." This is evidenced by the recruitment of Kuriel and technology star David Pogue. Judging from the results of the previous quarter, Meier’s strategy of focusing on content has not yet achieved substantial results, but significant changes have taken place in corporate culture and development direction.

Here's a look at how AOL does it, and it's doing the same transformation as Yahoo. Recognizing that the era of dial-up networking is over, AOL is transforming itself into a content-driven website, a popular website that provides news and entertainment information for netizens.

Yahoo is still in transition, but it has an average of 800 million monthly users, providing it with a good starting line. Yahoo's mobile strategy has also begun to work, and about half of its monthly users visit Yahoo's website through mobile devices.

good news

comScore counted the online activities of desktop Internet users in October and found that there are two situations that are very beneficial to Yahoo.

The first discovery was that a large number of desktop Internet users flocked to the Yahoo site. In October, Yahoo’s website exceeded visitors to Google’s website and became the most visited site in the United States. Its visitors amounted to 195.8 million people, while Google's website had a visitor volume of 194.1 million. From the perspective of visitor growth, this is also the fourth consecutive month that Yahoo!’s website has maintained a net increase of visitors over Google’s website.

What is more noticeable than the number of visitors to the website is that the two main reasons for desktop Internet users to access the Internet are news and information. In addition to news and information, fashion websites are also the most visited websites for Internet users. These contents are all focused on Yahoo's transformation process. Meyer scored another point!

Conclusion <br> <br> Yahoo search is still an important revenue source, at least this situation does not change soon. But Yahoo needs to reinvent itself and change the situation relying on search volume to drive the growth of the company's performance, otherwise it must face Google.

For medium and long-term investors, Yahoo's focus on content will ultimately determine the success or failure of the company. Judging from Yahoo’s recent series of behaviors and comScore's published data, Yahoo's current direction seems to be correct, because that is what netizens are most interested in.