2013 smart TV or doubled

According to the latest data from China Yikang, in the first half of 2013, the retail volume of smart TVs was 11.28 million units, a year-on-year increase of 132.2%, while the retail volume of 3D TVs was 10.66 million units, a year-on-year growth rate of 96.8% - smart TVs in the market And the growth rate has exceeded 3D TV. Bai Zhiqiang, general manager of Changhong Multimedia China Marketing, analyzed that smart TV will become the development trend of the color TV industry.

Intelligently promote the rapid development of black-box enterprises In January-June 2013, with the rapid growth of the smart TV industry, related companies have also achieved good development. According to a mid-year report released by Changhong Electric recently, in the first half of the year, the company realized revenue of 28 billion yuan, up 21% year-on-year; net profit of 230 million yuan, up 54% year-on-year. Changhong said that the contribution of the color TV business in the first half of the year was more prominent (in the first half of the year, the color TV business realized revenue of approximately RMB 7.7 billion, a year-on-year increase of 44%), and the strong development of the color TV business was due to the successful promotion of Changhong’s “Smart Strategy”. It is understood that in the first half of this year, Changhong officially released its smart strategy and promoted it as the company’s “Project No. 1” project, establishing a new intelligent terminal research institute and cloud service division.

The same effect is also reflected in LeTV: According to Ovid Consulting's monitoring data, in July 2013, LeTV ranked first in the brand share of 60-inch LCD TVs and 60-inch smart TVs. According to industry sources, the reason why LeTV has such a good performance in just a few months is mainly due to LeTV’s mature understanding of smart TVs. Its product’s content is “sword” and reflects The core value of smart TV.

Smart TV Sales Expected to Double in 2013 <br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br> News To 21.3 million units, the penetration rate will increase from 26% last year to 46% this year, which will achieve doubled growth."

In addition, Peng Xiandong, general manager of the China-Ecocom Black Power Research Center, said that the proportion of large-size products in the second half of the year will continue to heat up the market for innovative high and ultra high-definition TVs. “For example, during the National Day period, it is expected that the share of retail sales of 46-inch products will account for 38% in the urban market and 34% in the national market. In addition, Yikang expects that the total retail sales of UD ultra-high-definition TV will reach 90 in 2013. Wantai will reach 6.5 million units in 2015,” Peng Xiandong said.

In addition to being bigger and clearer, what changes will take place in the color TV market in the second half of the year? Bai Zhiqiang pointed out that the most important change is that color TV will become an important product of smart terminals. “The channel structure is also changing. With the intense competition in the market, the channels will develop toward a three-dimensional trend, and the proportion of online sales will reach new heights.” Bai Zhiqiang finally stated that no matter how the market changes, brands must be successful in the development period of smart TVs. There is a good product and a "win-win" cooperative philosophy. In particular, brands and channels must seek a balance and achieve a symbiotic, coexistence and win-win situation.