Ali health online AR service: use the phone can try Daimei pupil

Following the recent release of the "Buy+" version of its AR feature, Tmall has partnered with Ali Health to introduce a new interactive experience called "AR Daimei Hitomi." This innovative feature allows users to engage with virtual makeup and fashion elements through augmented reality, enhancing the online shopping experience.

Last weekend, Tmall and Ali Health launched an immersive art exhibition titled “Under the Eyes of the World” as part of their collaboration. The event featured six international artist groups who used contact lenses as a medium, combining color and movement to create an interactive visual experience. This was not only a creative celebration but also a strategic move to expand content marketing, especially around major events like the 618 Cat Creation Festival. Over the past year, Tmall has significantly boosted its investment in rich content experiences to better connect with users.

Technologically, the "Modified Magic Mirror" leverages YunOS Face-AR technology to perform facial feature detection, tracking, pose estimation, and 3D modeling. It then applies image fusion techniques tailored for makeup and fitting scenarios. This enables real-time rendering of lip gloss, eyeliner, eyeshadow, foundation, blush, glasses, colored pupils, and natural expressions. On mobile devices, users can instantly see how different styles of invisible color films look on their face via the front camera, making virtual try-ons more accessible and engaging.

Kang Kai, Director and General Manager of Tmall's Medicine and Health Department at Alibaba Health, emphasized that “using technology to enhance retail experiences helps users enjoy a more personalized and convenient shopping journey.” Tmall’s pharmaceutical division has become one of the top online channels for contact lens sales. For example, during the 2016 Double 11 event, the Tmall Medicine platform sold over 26 million contact lenses in a single day, setting a Guinness World Record for the most popular contact lens sold on a single online platform in 24 hours.

Kang also highlighted that health is more than just purchasing medicine—it's a lifestyle concept. By organizing artistic events with Fashion Bazaar, Alibaba Health is expanding the ways people interact with health and beauty products, creating new consumption opportunities and enriching the overall user experience.

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