Content, license two-way mango TV push Internet TV will you buy it?
Getting involved in the hardware will "stuck."
First of all, from a poster of Mango TV on August 3rd, the poster is based on the theme of “a hard-to-findâ€, suggesting that the company will be involved in hardware.
At the same time, Kai-8 disclosed that Mango TV will first launch an Internet TV & Box OS called MUI (yes, not MIUI). In addition, the OS will be fully open to all other content companies. Therefore, in addition to Hunan Satellite TV’s exclusive video, it also claims that the content amount is the sum of each video site.
Content, license two-way blessing
In fact, the current hottest smartphone industry seems to have a lower threshold, but it requires deep technical accumulation to become bigger and stronger. Xiaomi is a living example. Although it has achieved good results in the previous period, it is now inferior to traditional mobile phone manufacturers such as OPPO and vivo, and even the top five domestic mobile phone shipments have not entered. Huawei, on the other hand, maintains its advantages all the way. It is now the No. 1 in the country and the third in the world. It is only Apple and Samsung.
Similarly, Mango TV has not had any experience in manufacturing and manufacturing mobile phones. Now, it has entered into the air and I am afraid that it will not achieve the desired results. Therefore, most onlookers speculate that Mango TV is unlikely to be a smartphone product.
At the same time, industry sources pointed out that Mango TV, which has just announced the success of the second round of financing, is currently full of confidence. In June 2015, Mango TV completed A round of over 500 million financing, the valuation of the company exceeded 7 billion; in June of this year, Mango TV Re-announced the completion of Round B financing, raised nearly 1.5 billion yuan, and the market valuation reached 13.5 billion yuan.
As mentioned above, due to the support of the Hunan station on the content, its user experience in smart display terminal equipment is believed to be superior to those of Internet companies such as Xiaomi and Leshi. What's more, compared with the two, Mango TV has its own broadcast control license.
Prior to this, LeTV was publicly criticized by the SARFT, and even Xiaomi and Xiaomi publicly stated that LeTV lacked relevant licenses. The solution for unlicensed companies such as Xiaomi and Leshi is to seek cooperation from companies that hold licenses, such as Galaxy TV and CIBN Internet TV.
Then, under the blessing of the advantages of content and licenses, it is possible that Mango TV will do the whole line of products, and it needs to wait for the verification of the time.
Mango TV hit iron still need its own hard
Although Mango TV was born in the early days, it relied on Hunan Satellite TV’s exclusive variety resources to ensure basic traffic. However, under the backdrop of the current super-innovation capabilities of various platforms, Hunan TV ratings have fallen by 34.2% year-on-year. three.
The ability to attract eye-catching entertainment programs has weakened, and Hunan Satellite Television has developed a new model of “accelerating the entire staff†and “Fantastic Friendsâ€. This makes the position of Hunan Satellite TV’s “comprehensive variety artist†hard to maintain.
In addition to the joy of the old camp and the day-to-day program to support mango TV, other net students program is only a momentary phenomenon level, there is no explosion, the meaning of the user is from the TV screen to computer and mobile phone screen.
Pure original "Perfect Holiday", low traffic, and sometimes even arrived at the turbulent flow, poor word of mouth, no innovation. The classic IP Super Girl, "2016 Edition" is considered to be a big show for Mango TV. It is still dominated by Hunan Radio and Television, the sponsor is still Mengniu, and the producer is still Tianyu. The competition system is still global election and eliminated. However, the essence of the old bottle of wine in the old wine did not form a strong market appeal and the popularity of the topic was far less than 10 years ago.
On the other hand, the mango station is still draining outwards to produce the biggest names in the show. The director “Where is my father?†Director Xie Xiaokui resigned from Hunan Satellite TV last December and joined Tencent’s video. “Huaer & Juvenile†director Liao Wei also formally announced his departure. There are even rumors that the host, Wang Han, is also leaving. Until now, Although Wang Han did not go, but Wang Han took the lead and carried the "Mars Intelligence Bureau" together with the small mango host to help Youku make money and eyeballs. He even took advantage of the summer and even indirectly fanned Mango TV. A slap in the face.
As an outsider, we can only say that we need to harden itself. The future growth momentum of Mango VT must rely on its own market-based operations to win the initiative.
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