Ford's first off-road SUV model - Ford Bronco, wants to compete for the Jeep Wrangler! Expected to debut in 2020
The Ford Bronco, Ford’s very first off-road SUV model, which translates literally to "Wild Horse" in Chinese, made its debut back in 1965 and was eventually discontinued in 1996. With the recent surge in the popularity of the SUV market, Ford has decided to bring the Bronco back to life. According to reports from American automotive media outlet AutoevoluTIon, leaked renderings of the Bronco four-door SUV have surfaced, revealing a design that harks back to its rugged roots. The new vehicle is anticipated to make its official debut in 2020, positioning itself as a direct competitor to the iconic Jeep Wrangler.
From the images, the Bronco appears to take on a classic square-box silhouette, with headlights that retain a vintage aesthetic, while the taillights feature a more modern squared-off design. The front grille borrows styling cues from the F-150 Raptor, giving it a tough and aggressive look. Additionally, the Bronco offers a unique vacuum roof system, consisting of multiple removable and interchangeable roof panels, offering versatility similar to a panoramic sunroof.
As a mid-size SUV, the Bronco will share its T6 platform with the U.S. version of the Ford Ranger, incorporating advanced AdvanTEK gear technology. The new model is set to roll out alongside the 2019 Ranger at Ford's Michigan Assembly Plant, with an estimated investment of around $850 million.
While the Bronco aims to capture the adventurous spirit of its predecessor, it also seeks to offer contemporary features and performance capabilities that will appeal to today’s off-road enthusiasts. Its return not only marks a nostalgic nod to the past but also signals Ford’s intent to challenge the dominance of the Jeep Wrangler in the growing off-road SUV segment. Fans of rugged vehicles are eagerly awaiting the unveiling, hoping this revival will deliver the same thrill and capability that made the original Bronco legendary.
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