Hongyu Optoelectronics: Doing LED brand needs to look to the future
The prospects of LED companies can be said to be bright, because LED Light sources have unparalleled advantages in terms of energy saving, environmental protection and service life, and with the development of technology, LEDs are becoming more and more realistic instead of ordinary lighting. However, the development of many LED companies is not smooth, and some small LED manufacturers have suffered a bad luck.
How should the LED enterprise brand road go? How should we follow the trend to go further? The general manager of Hongyu Optoelectronics Luo said: LED brand should be based on service and quality, and look to the future.
Brand service is the key
As we all know, the LED industry is a mixed bag. How do companies break through and take the initiative to win the market to achieve their own brand?
Luo Yu, the person in charge of Hongyu Optoelectronics, said frankly: LED companies should at least focus on quality and service. This is the most basic and cannot be ignored. Over the years, the development of Hongyu Optoelectronics has been continuously strengthened by the basic core of quality and service.
To talk about quality, we must start with the selection of raw materials, and then the various processes and tests in production. Hongyu has done a very solid step in these aspects: In order to make LED products durable, we have selected high-quality raw materials such as Korean packaged chips. In the upper management of production management, to ensure product quality.
In terms of services, we are more likely to help them sell well from the perspective of dealers or agents. In response to LED quality issues, we have adopted the practice of repairing and replacing LED products within the term, and promised to the merchants. And send relevant technical personnel to the market terminal to solve the after-sales service problem for the customer.
Luo is talking to reporters, his words are simple, but they are real.
Re-push high power white LED
Quality and service alone are not enough for an LED brand. Luo said: LED companies also need to focus on the future of innovation.
He said that LED is a very promising field. As a new generation of light source, LED is incomparable in terms of energy saving, environmental protection and service life. This shows the broadness of LED companies. At the same time, this also requires LED companies to continue to innovate, continuously reduce research and development, production costs, and constantly use LED products for a wider range of lighting. Of course, this (LED is used in the field of lighting) has certain difficulties. The production cost of Bijing is too high, and some technical barriers are still unable to overcome, but we can't stand still, we still need to constantly develop and enter.
Therefore, Hongyu Optoelectronics has always attached great importance to innovation and continuously developed new products. This year, our high-power white LED is the result of Hongyu's continuous innovation. At present, 15W LED T8 tube fluorescent lamps in high-power white LEDs have been mass-produced and are widely sold at home and abroad.
According to Luo, the luminous efficacy of the white LED developed by Hongyu has reached 90lm/W, and its light efficiency is beyond the reach of ordinary LEDs.
Seize the business opportunity and cultivate the market
Luo believes that to do LED brand also needs to take the initiative to capture the market, can not wait for the rabbit, only to produce. Nowadays, the market is fiercely competitive, and sitting at home selling good wine is bound to fail.
Therefore, Hongyu Optoelectronics took the initiative to open up the market to try to maintain the market's marketing strategy, in order to help the development of the brand. We plan to build more offices in China, send more business personnel and specialized LED technicians to better cultivate the domestic market.
Mr. Luo also bluntly grasped the importance of engineering business opportunities for the development of LED companies. Because Hongyu Optoelectronics' products are mostly used for municipal engineering, Hongyu has accumulated experience and advantages in this respect. Not long ago, a lighting project with a domestic LED consumption of tens of millions of yuan and Hongyu Optoelectronics discussed cooperation matters, which once again proved the strength of Hongyu Optoelectronics. He also said that Hongyu will spare no effort in municipal engineering.
Postscript: The LED industry has been in a relatively chaotic state for many years. This is related to the immature LED industry in China. It is such a kind of chaos that many low-quality LED product manufacturers have room for survival. They are faked and shoddy, so that some honest manufacturers and brand manufacturers suffer.
As an LED company, should it sneak into the chaotic situation, from the short-term interests, to win with price? Or to focus on the quality of integrity, starting from the long-term interests, to build a brand as the goal? It depends on a boss thinking.
It is easy to see that under the economic environment that is not optimistic this year, some low-quality LED manufacturers have closed down. With the increase of competition and the improvement of consumer awareness, short-sighted manufacturers will become more and more difficult to survive. Hongyu Optoelectronics is worthy of learning based on its quality and service, continuous innovation, and active capture of the city's efforts to build a brand in the future.
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