Japanese and South Korean brands resurgent
Recently, a report on the analysis of smart TV market data in the first quarter of 2015 collected by the analyst team of Speedway Institute was hot on the Internet. The report pointed out that although in the ranking situation, the domestic brand share is higher, but the advantage is gradually narrowing. The Japanese and South Korean brands that previously showed a decline have also had a comeback.
In the first quarter of 2015, Hisense ranked first in terms of market share of 19.5%; but Samsung ranked second with 14.3% market share, and third place was LG, with market share of 11.0%; domestic TV brands TCL, Konka and Skyworth ranked fourth, sixth and seventh only. The new TV brand LeTV and Xiaomi ranked only 10th and 14th.
Although Hisense led the ULED display technology and the fastest intelligent system, it has defended the market for the first time in 12 years, but Samsung, LG, Sharp, and other overseas brands are eyeing the huge domestic smart TV market, causing great threats.
According to the data, the proportion of smart TVs in the Android system is 82.5%, which is higher than that of 81% in 2014. Compared with the smart functions of TVs, the Korean-Japanese brands lack local advantages in operating speed and content richness.
With the development of technology, curved TV emerged for better viewing results, but the development speed of surface TV in the first quarter of 2015 was not ideal, accounting for only 11.2%, but this data is constantly expanding.
In the first quarter of 2015, the list of top ten list of popular smart TV recommendation list includes Hisense, Samsung, Cool open, Xiaomi TV, Sharp, LeTV, LG, and Sony. Among them, Hisense has up to three TVs and other brands. Each product has a list.
As an important part of the smart home, the smart TV industry does not play its leading role at all times. With the gradual emergence of the smart general trend, many giants have also started investing in the smart TV market, with the intention of controlling more entrances in the future, so as to cover as many users as possible. Faced with the new round of offensives of Japanese and Korean brands, whether domestic TV manufacturers can maintain their own local advantages is still unknown.
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