Mother and Infant Appliance Market Struggle for Big Cake

With the gradual release of the second-born childbirth policy, maternal-infant consumption has gradually become a hot topic among all merchants. The data shows that in the second quarter of this year, China's B2C market mother-to-child category transactions have reached 21.79 billion yuan. In the area of ​​home appliances where the market segments are increasingly valued, the large brands such as Samsung, Panasonic, Haier, and Midea have recently introduced a variety of home appliances for the mother and baby markets.

Maternal and child household appliances potential potential for home appliances developed for infants and young children? Previously difficult to find on the market, but with the improvement of the quality of life and changes in consumer attitudes, specifically for the children's market, household appliances, with a cute and cartoon image to attract Many consumers.

In recent years, the maternal and child supplies market has grown bigger and bigger, and all walks of life have been able to launch various "cross-border" maternal and child products at the right time. Samsung baby washing machine, Panasonic baby star, the United States children's air conditioning, Haier I WIND baby air conditioning, TCL children's television ... Recently, the Information Times reporter visited the Guangzhou market noticed that has been miscellaneous brands occupied by the mother and baby appliance market The attention of the above-mentioned big household appliance companies.

This reporter learned that, in addition to the major appliances mentioned above, Haier also has specialized mother and baby appliance categories, including milk dispensers, mixers, and food processors. The products are very rich and diverse. For the small home appliances, mother and infant products are mostly purchased through online channels. Suning's “Red Kids”, Gome Online, and JD.com have dedicated mother and baby channels.

Shen Ying, general manager of CTR media and consumer behavior research, said that new small home appliances that can save time for mothers will be favored by infants and young children aged 0-6 years, showing a strong demand for purchases.

The dizzies of the Nuggets have led to market chaos along with the emergence of business opportunities. There are numerous market diggers, which stir the market while disrupting the market. A person in charge of a home appliance store in Guangzhou told reporters that this part of the consumer group is more inclined to buy online.

“I bought a baby breast pump on the Internet, and it was about 200 yuan. The price is not expensive and very practical.” The novice mother Xiao Fu told reporters that there is basically no expectation for the quality of this kind of product, and it can be guaranteed that it will be enough for one year or so. . The reporter visited a number of maternity and infant stores and counters in the city of Guangzhou. He learned that common household appliances for infants and young children include those that measure body temperature, egg steamer, warm milk, and electric hair clippers for infants and young children. The reduced version, but the product quality is not guaranteed, but also a lot of miscellaneous brands.

When the reporter searched the online mall, he found that the prices of small household appliances for infants and young children were indeed very confusing and the price of the products varied greatly. Such as a British import bottle sterilization pot, the price will be more than 700 yuan. Another soymilk machine with the function of processing baby food supplement is priced hundreds of dollars more than a regular soybean milk machine. With a wide variety of products, it is difficult to guarantee quality.