Powerless to shake the world, Apple enters the age of mediocrity

"Technology Fashion Company" Apple Summer Autumn New Product Show was held as scheduled. At the launch of the theme of the U2 new album, Apple also released three products. They are the larger screen of the iPhone 6 and iPhone 6 Plus, the smart watch Apple Watch and the Apple mobile payment system Apple Pay. The response from the capital market was: Apple's share price has been climbing before the conference. After the release of Apple Pay, the stock price reached 103.74 US dollars. With the release of Apple Watch, the stock price began to fall all the way, and finally closed down.

In the past three years, Apple has not been able to launch new products, this release will obviously become Apple's counterattack. But it is clear that Cook's Apple is no longer the Apples of Jobs, and the Apple Watch, which is highly anticipated, is causing collective squandering.

The phone that was leaked

Before the press conference, the sellers of Zhongguancun claimed that they had been able to get Apple's new mobile phone. When the iPhone6 ​​data was released, people found that almost all the guesses were true: 4.7-inch 1334 & TImes; 750 resolution display, A8 processing , 8 million pixel camera.

These data can't help but people are slightly disappointed. In fact, the upgrade of iPhone 6 to iPhone 5s is simply "faster" and "better". It is actually "iPhone 5s+".

The new iPhone has a bigger screen, and Apple calls this "the biggest innovation since the iPhone was released." But in fact, the launch of the big-screen iPhone is slap in the face of "Joe the Lord." After all, Jobs once said that a 3.5-inch phone is the most reasonable. The 4-inch iPhone 5 has been called "big disrespect" in the circle, and now 5.5 inches is expected to return Joe's help from the underground.

But this is also caused by the market environment. When competitors are hitting Apple with big screens, it is obviously a correct way to launch a big-screen iPhone to fight back.

Although the new version of the iPhone has used 8 million cameras, there is no significant change in the parameters, but in the night imaging, the focus has been significantly improved, which has become one of the biggest highlights of the new version of the phone.

At the press conference, the role of the new iPhone is obviously not as good as the other two new products (even not comparable to the new album released by U2), but it is relatively normal.

However, the "spoiler" that the three major operators started selling on the 19th did not come true. The Chinese mainland only enjoyed 5s, and once again missed the first batch.

Remote mobile payment

The biggest highlight of the conference came from relatively small mobile payments, but in the short term, Chinese consumers could not enjoy this convenience. More importantly, privacy issues are still plaguing Apple.

After the new iPhone, Apple brought ApplePay (Apple Mobile Payment Service). According to the official display, users can complete the payment operation through the built-in NFC and Touch ID functions of the new iPhone. All payment information will be encrypted and stored in the Passbook. Use a credit card with an Apple ID binding or add a new one. In addition, Apple will not provide the user with credit card information, will use a one-time payment number and dynamic password, and Apple will not save the user's payment record. Cook has attacked previous payment methods. "We rely entirely on the exposed card number and the magnetic stripe interface that has been around for more than 50 years. We all know that the security code is not so safe." Apple Pay Initial partners include Subway, McDonald's, Disney, Walgreens, Sephora and Macy's, and of course the Apple Store. In addition, Groupon, Uber and Panera have also integrated Apple Pay, allowing customers to complete payments without entering any payment information.

Cook said Apple's mobile payments are designed to revolutionize the "quite old payment process." After the software upgrade in October, American users will enjoy the convenience of Apple Pay. At the same time, Apple said it is working hard to bring this feature to other countries. But obviously entering China may not be so easy. In this payment field dominated by UnionPay and Alipay, it is difficult for Apple to convince merchants to use the service.

Apple is not the first vendor to try to pay with NFC phones. Nokia started experimenting in 2006, and the first Android phone using this technology was the 2010 Samsung Nexus S.

More critically, privacy issues are still being tortured by Apple's mobile payments. Only a week ago, many Hollywood actresses were also stolen from iCloud accounts, resulting in the illegal disclosure of personal privacy photos.

"Amazing people" watch

At the end of the conference, Steve Jobs's "One More Thing" classic has finally reappeared, but whether this Apple Watch can really change the "time" still needs more time to test.

After the conference, Wang Ziru said on Weibo that he still has no feeling for wearables. The function and price are almost the same as those of mobile phones, but the demand is lower than that of mobile phones. In Wang Ziru's view, other low-priced, single-function products (smart watches) still have a chance without the killer function.

Cook has been criticized for three years by the accusation of "no new products," perhaps this time he fainted, rushing to release an immature product (to be truly listed by 2015). From the live demonstration, this smart watch has not been able to successfully change the interaction between watches, mobile phones and people, just to show some thoughts on some small designs. The product uses a knob design that communicates with Apple's historical products. The knob allows you to easily zoom in and out, scroll through information, view photos, and return to the desktop.

Apple Watch's features are no different from other smart watches: health sports planning, mobile phone extensions, and physical condition monitoring are all under consideration. But obviously Apple wants to do more. At the press conference, many fashion media and the executives who dig into the fashion industry have shown their ambition to try this route. Perhaps in Apple's view, most smart watches are just children's toys, and Apple hopes that its products can become the geek equipment of fashion people (this is also Apple's consistent path).

But this watch does not reflect the fashion design ability, the rough style is squandered by netizens, and even some netizens commented that this watch is from Huaqiang North OEM. In addition, the function of displaying and viewing photos of the App is a discussion that "how do you let people with intensive phobia live?"

The most important thing is that Apple did not announce the endurance of the Apple Watch until the end of the conference. If this is a smart watch that is full of one day, I don’t know how important it is.

Perhaps as the netizens commented, the significance of Apple's smart watches is to provide a new way for the majority of film workers, but I hope not.

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