Samsung, Apple, Google, smart home platform, the Big Three inventory

With the maturity of network and communication technologies and the continuous improvement of intelligent technologies, smart homes have ushered in a period of rapid development. Major related companies continue to introduce their own intelligent products, but the communication protocols of these intelligent products are different, which has formed certain obstacles to the development of smart homes.

Aowei Consulting (AVC) believes that the smart home in the future must be an interconnected whole, which requires a smart home platform system to connect various smart devices. As the core of the smart home ecosystem, the smart home platform is definitely the main competitive area for major companies. From the current point of view, Samsung, Apple, and Google will be the main competitors of the smart home platform.

Samsung first launched the Smart Home smart home platform, and Apple also launched the smart home platform HomeKit system. Although Google has not yet launched its own smart home platform, it is also arranging its smart home platform through continuous acquisition of related companies. Below we will introduce the advantages of the smart home platform of these three companies.

First, Samsung Smart Home: the advantage of the entire industry chain

At the International Consumer Electronics Show (CES2014) in January 2014, Samsung first released the Smart Home smart home system. Consumers can connect various devices through the network at home, and then they can even use mobile phones, tablets, smart watches or even Smart TV to control the smart home system in the home.

Samsung has the advantage of the entire industry chain. It not only has obvious leading advantages in smart phones and smart watches, but also has good market performance in home appliances such as TVs, refrigerators, washing machines, air conditioners, etc., coupled with the strong strength in channels and markets, this is its Smart Home. The implementation of the system provides great advantages. At the same time, Samsung Smart Home is more thorough than Apple HomeKit, and it will be a big advantage to attract more companies. Samsung will be the most powerful contender for the future smart home platform system.

Second, Apple HomeKit: a strong appeal

On June 2, 2014, Apple followed Samsung's launch of the smart home platform HomeKit at the World Developers Conference (WWDC). Apple HomeKit can connect and control various home devices such as home appliances, lights, door locks, cameras, socket switches, etc. through the iOS system. Some of these functions also require secondary development of HomeKit by the enterprise, giving the enterprise a certain degree of Autonomy.

However, Apple has little development of hardware. At present, it only introduces routers and Apple TV set-top boxes. According to Avi Consulting (AVC), Apple's vision is to provide a standard and agreement for other companies, and then develop smart home related applications, its main advantage is its strong appeal and a large smartphone high-end user base. Currently participating in Apple's HomeKit cooperation are Philips, Netamo, Osram, Honeywell, Marvel, Broadcom, Texas Instruments, With-ings, etc. Haier is the only company in China that cooperates with Apple HomeKit. With Apple's strong appeal, more and more companies will participate in the HomeKit platform in the future, so Apple will also be a strong competitor in the future smart home platform system.

Third, Google smart home platform: strengthen hardware capabilities, soft and hard combination

Although Google has not yet released a smart home platform system, it has been working on a smart home ecosystem. Google previously launched PowerMeter meters, Google TV, Nexus Q, Chromecast and other products for smart home attempts, but these products have failed, mainly because Google is a software company, its own hardware strength is not enough. Now that Google is focusing on improving its hardware strength, it has not only acquired eight robot companies, but also acquired artificial intelligence "anti-algorithm" company Deepmind. In January 2014, it acquired the intelligent thermostat company Nest for $3.2 billion. Consider buying a smart camera manufacturer, Dropcam.

Google is actively preparing for the smart home platform. With its open Android software ecosystem and a large user base, coupled with hardware, although it still does not release the smart home platform system, Google will definitely It is a strong competitor in the future smart home platform.

Although other companies such as LG, Microsoft, and Haier have also launched smart home platforms, they are not as good as Samsung, Apple and Google in terms of investment and their own appeal. The future smart home platform will be the situation of the top three hegemony, Samsung's odds are the biggest, Apple and Google are slightly weaker.

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