The first technological strength Haier's innovative strength has been preferred by users around the world.
From manufacturing to creation, Chinese companies are making a significant impact on the global market through continuous technological innovation. In February 2018, Fast Company, a globally renowned business media, released its "World's Most Innovative Enterprise List," and 10 Chinese companies, including Haier, Tencent, and Alibaba, were featured. Among them, Haier has been listed for the third consecutive year, showcasing its leading position in global home appliance technology.
Haier’s innovative strength has not only earned recognition from users worldwide but also solidified its status as a top performer in the industry. As China increasingly participates in global competition, home appliance companies have made significant strides in technological innovation. However, true technological strength is not just self-proclaimed—it must be objectively evaluated by third-party standards or organizations.
Haier, as one of the most recognized Chinese home appliance brands internationally, has consistently demonstrated its leadership in innovation. Over the years, it has accumulated substantial expertise and achieved remarkable results. To better understand how Haier leads in original technology, we will explore three key aspects: international influence, national recognition, and user preference.
**International Influence: Haier's Innovation Recognized Globally**
In 2016, China launched the "National Innovation-Driven Development Strategy Outline," aiming to become an innovative country by 2020. By 2017, China had climbed to 22nd place in the Global Innovation Index, becoming the top middle-income country in terms of innovation capability. This reflects the growing strength of Chinese enterprises in driving technological progress.
As the main force behind innovation, Chinese companies have significantly enhanced their innovation awareness and capabilities. Many have gained international recognition, with more Chinese firms appearing on global innovation rankings. For example, in the 2017 World Brand Top 500 list by the World Brand Lab, 37 Chinese companies were included, with Haier, State Grid, and Tencent among the top 50.
Haier was ranked in the second consecutive year on the "Top 100 List of Innovative Enterprises in Mainland China" by Ke Ruiwei, a global intelligence information provider. The evaluation criteria included inventor count, patent authorization rate, globalization, and influence. Haier ranked among the top-tier companies alongside Baidu, Alibaba, Tencent, Huawei, and Lenovo.
In the 2018 "World's Most Innovative Enterprise List" by Fast Company, Haier, along with Tencent and Alibaba, was among the 10 Chinese companies featured. Notably, Haier was the only home appliance company in the top 10 of that list.
Moreover, some Chinese companies with strong innovation capabilities have attracted imitation from global competitors. For instance, Haier's fluorine-free energy-saving refrigerators, French-style refrigerators, and all-space fresh-keeping refrigerators have been copied over 22 times. Its original technologies have been imitated up to 112 times, with imitators ranging from local Chinese companies to those from the U.S., Germany, Italy, Japan, and South Korea.
This trend highlights that technological innovation has become a national priority in China, empowering enterprises to compete effectively on the global stage.
**National Recognition: Haier as a Model of Innovation**
Despite China's overall improvement in innovation, there remains a tendency toward superficial or generalized innovation. Many companies lack deep thinking about what true innovation entails and how to achieve it.
According to economist Joseph Schumpeter, innovation is primarily driven by enterprises and includes five forms: product innovation, technological innovation, market innovation, resource allocation innovation, and organizational innovation. These aspects reflect the depth of technological innovation in Chinese companies, especially in sectors like home appliances and telecommunications.
Haier, as the world's largest home appliance brand for nine consecutive years, excels in four key indicators: patents, standards, industrial design, and national-level scientific recognition. It leads in each category, with a clear gap between first and second places.
In terms of patents, Haier holds 61.2% of invention patents, compared to 37.9% for the second-place company. Its overseas patents exceed 9,000, nearly double that of the second-place company. In standard development, Haier has participated in 56 international standards and proposed 90 revision suggestions. It also holds 80% of international home improvement proposals and expert positions.
In industrial design, Haier has won 107 awards in prestigious competitions like iF and Red Dot, far exceeding the 87 awards won by the second-place company. In the National Science and Technology Progress Awards, Haier has received 14 awards, including the only first prize in the industry.
While Haier sets a high benchmark, many other Chinese companies still lag in innovation perception and practice. Common issues include passive innovation, ineffective R&D, and speculative marketing strategies that may offer short-term gains but harm long-term growth.
For Chinese home appliance companies to truly excel, they must focus on real innovation rather than just increasing investment or expanding R&D teams. After all, the success of innovation is best judged by user satisfaction.
**User Choice: Haier as the Preferred Choice Worldwide**
Today, Haier, Huawei, and the BAT companies represent the highest standards in home appliance, communication, and internet technology innovation. These companies share a common trait: their products and technologies are widely accepted by users around the globe.
Euromonitor International reported that in 2017, Haier maintained a 10.5% brand share in the global large appliance market, securing the top spot for the ninth consecutive year. This achievement reflects the trust and preference of users worldwide.
In 2017, Haier launched a global strategy involving six major brands, forming the world's first home appliance cluster. Within a year, global users supported this strategy with their purchasing choices.
In North America, GE Appliances holds a 27.9% market share. In New Zealand, Haier and Fisher & Paykel together hold 42%. In Japan, AQUA dominates commercial washing machines with 75% market share. In Europe, Haier refrigerators lead in sales at major stores. In Russia, Haier's three-door refrigerators are a top choice. In India, Haier's frozen refrigerators hold a 70% market share.
Behind these achievements lies Haier's global open innovation system. Using its top 10 R&D centers as a foundation, Haier connects millions of global resources and aligns with local needs. This "10+N" model ensures that user demands drive innovation.
Haier has also created the world's first enterprise-led innovation community, involving 98 fields and over 5,000 experts. This system enables global access to high-quality talent and resources, reinforcing Haier's position as a leader in home appliance technology.
Ultimately, the goal of any innovation is to enhance user experience. Haier's "one person, one" strategy emphasizes user-centered innovation, with global R&D, smart customization, and platform empowerment all contributing to user-driven development.
From a national perspective, China's vision for innovation includes building a strong science and technology power and leading in global competition. In the future, more benchmarks like Haier, Huawei, Alibaba, and Tencent will be essential to support China's rise and reshape the global landscape.
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