Who is the lifeline of the LED electronic display industry?
The importance of standards for the healthy development of the industry is unquestionable. However, looking at the state-owned enterprises, private enterprises, joint ventures and even foreign-funded enterprises in the industry, it is really rare to be a top-ranking enterprise. It is even harder to have a firm enterprise to develop a good standard. In this regard, Cheng Deshi, general manager of Shanghai Sansi Technology Development Co., Ltd. believes that under the current situation, it is a relatively objective and realistic method for a company to take the lead and a number of companies to participate in the formulation of standards. In recent years, the development of several standards in the industry has also confirmed this view.
With the increasing innovation of LED display technology, the standard system of LED display and its corresponding content should be continuously improved, increased and improved to adapt to new changes. Zhang Xiaoguang, a senior engineer of Nanjing Luopu Co., Ltd., stressed in an interview with China Electronics News: Although the standard system of LED display has a certain foundation, it will still have a long way to go for the standardization of the entire industry. Therefore, we should persevere and strive to strengthen the research, formulation, publicity and implementation of standards, in order to meet the actual needs of the sustainable development of the LED display industry.
In the construction of the standard system for LED display, Yu Jun, manager of the development department of Lantong New Technology Industry (Group) Co., Ltd., stressed in an interview with China Electronics News that it is necessary to strengthen the construction of basic standards and form an architecture guided by system thinking. Guide the market segmentation of products and advance to the depth of specialization.
Vicious competition in prices should be avoided
China's LED display industry is basically formed by independent development of enterprises in the market environment. The LED display industry is a relatively competitive industry with a high degree of marketization. Therefore, it should be said that it is quite competitive in market competition and application. successful. However, a higher degree of marketization will inevitably lead to excessive price competition. Therefore, it is very important and urgent to advocate a virtuous circle of development in the LED display industry.
Chen Lei, director of the R&D Center of Nanjing Luopu Co., Ltd., said in an interview with China Electronics News: At present, the display manufacturers should strengthen the product design and supporting manufacturers under the premise that the full-color display control technology is relatively mature. Process requirements. High-end products should be made into high-quality products, increase the investment of die-casting box molds, ensure the accuracy of installation, and compete with foreign manufacturers' products. Under the premise of satisfying basic functions, low-end products should simplify design, reduce costs, form batches, and increase product exports.
Li Chao, general manager of Zhongxian Company, believes that the current domestic market competition and market regulation are inferior, often manifested as customers are not pragmatic and the competitors are unscrupulous for the purpose, which directly affects the quality and quality of the products. . In other industries, such as the footwear industry, some companies have gone from manufacturing fake shoes to making real shoes, but some are still making fake shoes. I hope that the LED big screen industry is not like this, but I still don't see the prospect of better specifications. In the international market, developed markets such as Europe and the United States are more standardized, basically relying on strength to compete.
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