Ali health online AR service: use the phone can try Daimei pupil
Following the recent release of the "Buy+" version of its AR platform, Tmall has partnered with Ari Health to introduce a new feature called AR Daimei Hitomi. This innovative tool allows users to experience virtual makeup and accessories in real time, enhancing the online shopping experience with interactive technology.
Last weekend, Tmall and Ali Health collaborated on an immersive art experience titled “Under the Eyes of the World.†The event featured six international artist groups who used contact lenses as their creative canvas, blending color, movement, and interactivity into a unique exhibition. This initiative was part of the broader 618 Cat Creation Festival, during which Tmall significantly boosted its content marketing efforts, aiming to engage users through more dynamic and engaging scenes.
On the technological side, the "Modified Magic Mirror" leverages YunOS Face-AR technology to accurately detect facial features, track movements, estimate poses, and create 3D models. It then applies image fusion techniques tailored for makeup and fitting scenarios. This enables real-time rendering of lip gloss, eyeliner, eyeshadow, foundation, blush, glasses, colored pupils, and natural facial expressions. Users can even see how different styles of color films look on their face through their phone's front camera instantly.
Kang Kai, Director and General Manager of Tmall's Medicine and Health Department at Alibaba Health, emphasized that "using technology to enhance retail experiences can lead to better user engagement." It's worth noting that Tmall Pharmacy has become one of the top online channels for selling contact lenses. For example, during the 2016 Double 11 event, the Tmall Medicine platform sold over 26 million contact lenses in just one day, setting a Guinness World Record for the most popular contact lens sold on a single online platform in 24 hours.
Kang Kai also highlighted that health is more than just purchasing medicine—it’s a lifestyle concept. By launching artistic and creative events in collaboration with Fashion Bazaar, Alibaba Health is expanding the ways people interact with health-related products and services, creating more meaningful consumption moments along the way.
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