Buy these SUVs at 4S stores at least 15% expensive, then go there to buy the most cost-effective!
Sitting at the starting price is quite common in 4S dealerships. The manufacturer's suggested price can only serve as a reference point. The real decision-making power lies with the 4S shop owner, as they have the final say in pricing. As long as the markup isn't excessive, buyers usually won't raise too many objections. So, the price increase isn't necessarily the manufacturer's decision—it largely depends on the ambitions of the 4S shop owner. In this discussion, we'll explore the 4S store's biggest competitor: parallel-imported vehicles. Purchasing a car through this channel is often significantly cheaper than buying from a dealership, sometimes saving you at least 100,000 RMB for certain models.
Many newcomers in the world of parallel-imported cars find themselves in a state of confusion, often referred to by seasoned enthusiasts as "Hutong-style parallel imports." Yes, earlier it was straightforwardly called "parallel imports," but over time, to better align with market demands, it became known as "parallel-imported vehicles." Reselling these cars can be likened to "sea-trolling" or overseas purchasing.
Here’s a quick question and answer session:
Q: How much cheaper can I expect to buy parallel-imported cars?
A: For the same configuration and model, parallel-imported cars are typically 15%-25% cheaper than standard dealership models.
Q: What are the advantages compared to standard dealership cars?
A: First, the configurations are more flexible. Unlike the bundled offerings from 4S shops, where comfort, business, and exclusive editions often hike up the price, parallel-imported cars allow customers to customize packages according to their preferences—such as headlight models and hub sizes. Second, the build quality tends to be more robust. Domestic testing standards are generally more lenient compared to those in Europe and the U.S., while parallel-imported cars often adhere to stricter European and American standards.
Q: If it’s so advantageous, why don’t more of my friends opt for this option?
A: One reason could be the high-risk nature associated with lower sales volumes and potential documentation issues (ensure all five certificates are intact). Additionally, improper modifications or system errors, along with the lack of national warranty coverage, contribute to the perceived risks. These concerns can be summed up as "high risk."
Let’s take a look at some specific models. Take the Volkswagen Touareg, with an official price ranging from 658,800 to 908,800 RMB. The valuation of parallel-imported models is approximately 15% cheaper:
Parallel Import Price: 658,800 - (658,800 x 15%) = 559,900 RMB.
The Touareg family has undergone numerous upgrades over the years, offering various engines—naturally aspirated, supercharged, V6, V8, W12, and even hybrid options. Regardless of the model, whether standard or special edition, the Touareg’s fearless character remains unchanged. Its bold design and luxurious interior make it a standout among SUVs.
Next, consider the Land Cruiser (Cool Road), with an official price between 670,000 and 1,580,000 RMB. The parallel-imported price is about 15% cheaper:
Parallel Import Price: 670,000 - (670,000 x 15%) = 569,500 RMB.
Known as the "Land Cruise Ship," the Land Cruiser boasts impressive off-road capabilities. Its advanced chassis technology and multiple drive modes cater to diverse road conditions, making it a reliable companion for adventurous journeys.
Lastly, the Audi Q7, priced between 640,000 and 1,048,800 RMB, offers a more refined experience. The parallel-imported price is also approximately 15% cheaper:
Parallel Import Price: 640,000 - (640,000 x 15%) = 544,000 RMB.
The new Audi Q7 features a sleeker design and significant weight reduction compared to its predecessor, enhancing both performance and fuel efficiency. Equipped with a 3.0-liter supercharged engine and the latest quattro four-wheel-drive system, the Q7 delivers a smooth and luxurious driving experience.
In conclusion, parallel-imported vehicles offer substantial savings and flexibility, making them a compelling alternative to traditional 4S dealership purchases. However, buyers should carefully weigh the risks and benefits before making a decision.
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