On November 30th, the Fifth China Internet Audiovisual Conference kicked off in Chengdu with great enthusiasm. The event attracted over 300 industry leaders, more than 1,000 institutions, and around 5,000 professionals who gathered to exchange ideas and insights. Among the highlights was Mango TV's self-produced program "2017 Deformer," which won two prestigious awards: "Annual Public Welfare Team" and "Annual Outstanding Network Audiovisual Program." The recognition marked a significant achievement for the team and highlighted their dedication to meaningful content.
**The public welfare heart is rooted in the team’s hard work**
At the core of "Deformer" lies a strong sense of social responsibility. In an industry filled with countless variety shows, many fade quickly while others struggle to maintain relevance. However, "Deformer" has stood the test of time, consistently delivering impactful content that resonates with audiences. This success is not just due to its format but also because of the team's deep commitment to making a difference.
Since the start of this year, the "Deformer" team, in collaboration with the Mango V Fund and sponsors, launched several public welfare initiatives such as the "2017 Inflation Deficit Inspirational Startups and Happy Library Donation Ceremony," "2017 Deformers Inspirational Support," and the "One Dollar Dream Plan." These projects have helped numerous rural students, including Shui Lishui Fuxiongmei, Xu Pengsheng, Yao Jindong, Wang Hongyu, Ou Zengyuan, Wu Qianwen, and Wu Xinyuan, by supporting their education. During the filming process, the team treated each participant like family, offering care and support at every step.
In August, the team received joyous news when Xu Pengsheng's sister was admitted to her dream university. The entire team felt immense happiness for the family, reinforcing their belief in the power of kindness and real-life stories.
In a market saturated with entertainment, "Deformer" stands out by combining heartfelt storytelling with genuine charitable actions, drawing attention to the challenges faced by rural youth and remote communities.
**The enthusiasm of two seasons remains strong with real enlightenment**
There's a common saying in the industry: “Reality shows only last three seasons.†But "Deformer" has defied that trend. By the end of 2017, the total playback volume of the 13th and 14th seasons of "Deformer" on Mango TV exceeded 2.44 billion, far surpassing similar programs in terms of popularity and reputation.
Despite not having natural advantages in casting, "Deformer" has captured the hearts of viewers through its innovative concept—allowing urban and rural youths to experience each other’s lives. As a classic reality show, it constantly avoids clichés. From the titles that reflect current social issues to the authentic storytelling, the team behind "Deformer" always aims to create meaningful content.
For instance, in one episode, Chen Siyuan, a city hero, failed to transform for the first time, and the show didn’t shy away from showcasing the raw, unfiltered moment. Similarly, when a runaway boy named Zheng Zihao walked 40 kilometers, the crew followed him closely with multiple cameras, capturing the journey in real-time.
The "deformation meter" of "slow down" and "sinking down" has brought unexpected emotional depth to the audience, leaving them moved and reflective. It's this authenticity that continues to make "Deformer" a standout in the competitive world of television.
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