Millet TV made a "bold" decision on the new layout after it became popular

The overall color TV market has been facing a downturn, and this year's Internet TV brands have encountered significant challenges. According to data from China Yikang, the total sales of Internet TV brands from January to July this year dropped by 6.9% compared to the same period last year, showing a serious decline in sales. Brands like LeTV and Coolo have experienced great fluctuations in their online music offerings. As a result, the Internet TV industry is currently going through a "depression" phase. However, not all Internet TV brands are struggling. For instance, Xiaomi TVs, which were previously overshadowed by other competitors, have managed to rebound against the trend. In the first half of the year, Xiaomi's TV sales surged by 91.2% year-on-year, marking a strong recovery. Whether in terms of sales volume or market share, Xiaomi has become a key player in the Internet TV sector this year. To capture more market attention, Xiaomi launched four rounds of price promotions between June and September, with each round featuring larger discounts and increased scale. This aggressive promotional strategy reflects Xiaomi’s determination to demonstrate its strength even in a slowing market environment. Beyond price cuts, Xiaomi is also exploring new product strategies. It recently announced plans to launch a custom TV model in collaboration with PPTV at the end of September. The goal is to create a "customized good TV" tailored for enthusiasts. According to recent reports, Xiaomi will release a special version of the TV in partnership with PPTV on September 29th. This move is expected to bring fresh innovation to the smart TV market. Industry analysts believe that the collaboration between Xiaomi and PPTV is centered around sports content. PPTV has been actively expanding its content portfolio, investing billions in content and operating systems. It aims to lead the industry with high-quality content. PPTV has already secured over 10 million large-scale content copyrights and is working with major TV manufacturers, with Xiaomi as one of its first partners. Currently, PPTV has become a leading force in content development, surpassing LeTV as a major player in sports content. It holds rights to major events such as the Serie A, Bundesliga, Chinese Super League, and the Champions League. With Xiaomi and PPTV joining forces, there is expected to be a major shift in sports content layout. In addition to content, the hardware of the custom TV must also be appealing. The customized 32-inch model is based on Xiaomi TV 4A and features 1GB + 8GB storage, which is significantly better than the standard 1GB + 4GB configuration in the industry. It is priced at 1,299 yuan. The 43-inch version includes 2GB RAM + 8GB ROM + HDR, offering higher-end specifications and a price of 2,099 yuan. These models are positioned as premium options but still remain affordable, aligning with Xiaomi's brand identity. With the TV market still uncertain and the Internet TV industry undergoing major changes, Xiaomi has been continuously innovating and adjusting its strategies. It seems poised for a strong comeback in this round of market reshuffling. While it remains to be seen if it meets its own expectations, Xiaomi will need to further strengthen its efforts in product quality, brand reputation, and after-sales service to truly "climb higher." For more updates on Smart TV and box information, visit Smart TV Information Network Sofa Butler (http://), a leading platform in China for TV boxes and smart TVs, offering news, communication, software, and more.

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