Millet TV made a "bold" decision on the new layout after it became popular
The overall color TV market has been facing a downturn, and this year, Internet TV brands have encountered significant challenges. According to data from China Yikang, the total sales of Internet TV brands from January to July dropped by 6.9% year-on-year, with some online music brands like LeTV and Coolo experiencing major fluctuations in sales. As a result, many Internet TV brands are currently going through a period of decline.
However, not all Internet TV brands are struggling. Xiaomi, for instance, has managed to stand out despite the industry-wide slowdown. In the first half of the year, Xiaomi's TV sales surged by 91.2% year-on-year, marking a strong recovery. Whether in terms of volume or market share, Xiaomi has become a key player in the Internet TV sector this year.
To further boost its presence, Xiaomi launched four rounds of price promotions between June and September, significantly increasing both promotion scale and product visibility. These aggressive moves show that Xiaomi is determined to seize opportunities even when the market is slowing down, demonstrating its growing strength.
In addition to price strategies, Xiaomi is also planning innovative product layouts. It is reported that Xiaomi will collaborate with PPTV to launch a custom TV model at the end of September. The collaboration aims to offer a more tailored experience for tech enthusiasts.
Recently, Xiaomi confirmed that it will release a special version of the TV in partnership with PPTV on September 29th, promising to "customize a great TV for fans."
Industry analysts believe that the cooperation between Xiaomi and PPTV is likely centered around sports content. PPTV has been actively expanding its content portfolio, securing billions in investments for content and operating systems. It has already partnered with over 10 million content copyrights and leading TV manufacturers, with Xiaomi as one of its main partners.
PPTV now holds a strong position in sports content, surpassing LeTV as a leading brand in this area. It has secured rights to major events such as the Serie A, Bundesliga, Chinese Super League, and the Champions League. With Xiaomi's support, this joint effort is expected to bring new momentum to the sports content market.
In terms of hardware, the Xiaomi-PPTV custom TVs are designed to be competitive. The 32-inch model features 1GB RAM + 8GB ROM, which is more powerful than the standard 1GB + 4GB configuration in the market, priced at 1,299 yuan. The 43-inch version comes with 2GB RAM + 8GB ROM + HDR, offering higher-end specs at 2,099 yuan. These models are positioned slightly above the standard 4A series but remain affordable, aligning with Xiaomi’s brand image.
While the TV market remains uncertain, Xiaomi is making consistent efforts to adapt and innovate. With the upcoming product launches and strategic partnerships, Xiaomi is poised for a strong comeback. However, to truly succeed, it must continue to focus on product quality, brand reputation, and after-sales service to maintain its upward trajectory.
For more information on smart TVs and streaming boxes, visit Smart TV/box information network sofa butler (http://), China's leading platform for TV box and smart TV news, providing updates, discussions, and reviews on smart TV software and devices.
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