See the layout of Chery, Dongfeng, Huatai and other car companies in the new energy industry

Although there have been many things in the new energy auto industry since the beginning of this year, such as the ternary battery suspension for commercial vehicles, fraud investigation, subsidy policy adjustment, "Automobile Power Battery Industry Standard Conditions", the company's declaration work supplementary notice release, new energy vehicle promotion catalogue Faced with reaffirmation, etc., but the short-term fluctuations have not had much impact on the development of the industry. From the new energy vehicle production and sales data and the first quarter financial data released by related companies, the growth rate of the industry is still very fast.

According to the statistics of the China Automobile Association, in April this year, new energy vehicles produced 31,266 vehicles and sold 31,772 vehicles, an increase of 178.3% and 190.6% respectively. From January to April, the number of new energy vehicles was 94,442, with sales of 90,529, an increase of 126.8% and 131.1% over the same period of the previous year. In this context, the launching ceremony of the 8th Senior Industrial Lithium Industry Summit Forum and 2016 High-tech Golden Globe Awards, which is highly regarded by the industry, will be held on May 23rd at the Four Seasons Hotel in Shenzhen. At that time, the middle and lower reaches of the new energy vehicle industry chain, including materials, equipment, batteries, BMS, and complete vehicles, will gather together to conduct in-depth exchanges and discussions on the opportunities and challenges facing the industry.

See the layout of Chery, Dongfeng, Huatai and other car companies in the new energy industry

It was learned from the organizing committee that there are currently more than 450 registered guests. Please check the list of the first 100 participants (poke this view), the second batch of 100 participants (poke this view), Three batches of 100 participants (poke this view), the fourth batch of 100 participants (poke this view).

In the rapid development of the new energy automobile industry, Ni Shaoyong, Dean of Chery New Energy Research Institute, Zhou Qijun, Assistant General Manager of Shenzhen Dongfeng Motor, Zhang Dong, Chief Engineer of Huatai Automobile, Jin Xiaohui, Vice President of Nanjing Jinlong, Geely Automobile, etc. The top management will focus on “Introduction to Lightweight Design of Vehicles and Impact on Batteries”, “Electric Logistics Vehicles: The Last Kilometer of Urban Logistics”, “Interpretation of the Development Trend of Micro Electric Vehicles”, and “Technology + Platform + Service Cracking New” The keynote speech on topics such as the promotion of energy vehicles has become a highlight of this summit.

In addition, these leading car companies will also collide with supply chain companies on policy subsidies, technology routes, industrial chain layout, Internet +, operating models and other topics to discuss the trend of industry development and explore autonomous car companies in the context of globalization. Opportunities and challenges in the new energy vehicle market.

In fact, the domestic electric vehicle market is in the "Warring States era" of a generation of heroes. Every new energy vehicle enterprise has its own development ideas and systems. They all want to unify the rivers and lakes. In the end, whoever wins will be determined by the market. The high-tech lithium power grid took stock of the new energy vehicle strategies of Chery, Dongfeng Motor, Huatai Automobile, Nanjing Jinlong and Geely Automobile to see how these self-owned car companies attacked the market in the battle of the market.

Chery

New Energy Technology Planning: Established a “Full Series + 4:57” new energy technology plan covering pure electric and plug-in hybrid technology platforms for full-size full range passenger cars.

Specifically, it includes four small new energy vehicle platforms, such as small pure electric platform, medium-sized pure electric platform, plug-in hybrid platform and electric four-wheel drive platform; power battery system, electric drive system, vehicle control system, PHEV powertrain. And five major subsystems such as electric drive rear axle; battery management technology, battery system design, vehicle control technology, PHEV system design, intelligent interconnection design, lightweight technology, new energy vehicle integration technology and other seven core technologies.

Production capacity: Chery New Energy has the production capacity of 30,000 new energy passenger vehicles and 10,000 new energy special vehicles and buses. According to the plan, by 2017, Chery New Energy will reach the production capacity of 100,000 new energy passenger vehicles and 20,000 new energy special vehicles and passenger cars. By 2020, Chery will realize annual production and sales of 200,000 new energy products. ability.

Dongfeng Motor

New energy vehicle target: By 2020, Dongfeng's market share in the new energy vehicle market will reach 15%-18%, and the sales target will reach 300,000 units.

Product release: At the recent Beijing Auto Show, Dongfeng debuted the Dongfeng Fengshen A60-EV, Dongfeng's first new energy car S50-EV, Dongfeng Renault's joint venture brand Dongfeng Fengnuo's first compact electric car Fengnuo E300 Three pure electric cars inside; and Dongfeng Fengshen's first plug-in hybrid SUV AX7-PHEV and Dongfeng Fengxing's first new energy MPVS500-EV.

Huatai Automobile

Market Strategy: At present, Huatai has two R&D centers in Beijing and Munich, and four domestic production bases in Tianjin, Shandong, Inner Mongolia and Jiangyin. According to its development plan, the sales network plan will increase to 200 in 2018, and the sales volume will reach 200,000. . In 2020, it plans to reach 500 units with a production capacity of 500,000 units.

Industrial chain layout: For the key components of new energy vehicles - "Big Three", Huatai will adopt joint venture production or independent production in the future. For other spare parts, etc., it will consider choosing the shareholding model. At present, Huatai has signed a contract with Yiwei Lithium Energy Co., Ltd., and will jointly produce vehicle batteries in the future. For the charging facilities, Huatai has reached a strategic cooperation with Putian, and will cooperate in the research and development of charging technology and the operation of charging and replacing power stations.

Model plan: It will cover the three major markets of cars, SUVs and MPVs. In the future, Huatai will launch four mini, compact and medium-sized cars, four compact and medium-sized SUVs, and three different sizes of MPV models, and will continue to optimize and upgrade the iEV230 pure electric sedan and xEV260 pure electric rental two platforms. Its first mini-pure electric sedan will be launched on May 31, 2016. On June 30, 2017, an SUV with a full-time electronic four-wheel drive system will be introduced, as well as a dual-mode plug-in hybrid car.

Nanjing Jinlong

New energy strategic planning: According to the planning of Nanjing Jinlong's “13th Five-Year Plan”, in the next five years, the company's annual production and sales scale will jump to 200,000 units, annual profit and tax of 2 billion yuan, and annual output value of 20 billion yuan, which will form 100 billion yuan. Level industrial chain system. "In the future, Nanjing Jinlong will move from commercial vehicles to passenger cars. I believe that our passenger cars will also be loved by users. It will be more entertaining in thousands of households. This will be the biggest growth point for Nanjing Jinlong in the future. "Nanjing Jinlong Chairman Huang Hongsheng said.

Two horizontal: focus on technology research and development, pay attention to talent training

Through extensive cooperation between industry, academia and research, in the process of continuous breakthrough in product technology research and development, Nanjing Jinlong has created high-quality and reliable products such as pure electric light passenger D11, pure electric solar bus, and pure electric micro-bus, which are widely favored by the market. Today, Nanjing Jinlong has developed from a generation of processing enterprises to the country's largest new energy bus production base, forming an annual production capacity of 8,000 large and medium-sized passenger cars and 20,000 light-duty vehicles. Its pure electric buses have been operated in batches in more than 30 new energy promotion cities across the country.

In terms of talents, in 2015 alone, Nanjing Jinlong absorbed the backbone and battery experts of many well-known domestic car companies. In 2016, Nanjing Jinlong will recruit 300 undergraduate and master graduates from well-known universities in the country as a talent reserve and a future enterprise. Directional culture of the technical backbone.

Two vertical: product strength is strong, market smell is sharp

The technical support capability is a powerful guarantee for Nanjing Jinlong to be widely favored by industry users. In 2016, Nanjing Jinlong will launch a variety of hybrid models, and will also invest in the research and development reserves of MPV models to enrich their product lines. In the industrial chain, the core components of new energy are the key layout objects of Nanjing Jinlong, and battery materials and battery PACK will be the focus of its 2016 planning.

It is planned to invest 8 billion yuan in Shenzhen Pingshan Jianxin Energy Automobile Base

On April 8, Shenzhen Pingshan New District Management Committee and Nanjing Jinlong Bus Manufacturing Co., Ltd. officially signed the “Nanjing Jinlong Shenzhen New Energy Automobile Industry Base Investment Cooperation Agreement”. Nanjing Jinlong plans to invest 8 billion yuan to build a new energy automobile industry in Pingshan New District. The base is expected to achieve an annual income of 30 billion yuan after it is put into production. Nanjing Jinlong Shenzhen New Energy Automobile and Core Parts Industrial Base Project will be constructed in three phases. Upon completion, it will become the strategic platform, research and development technology center and high-end intelligent manufacturing center of Nanjing Jinlong New Energy Automobile Headquarters, with an annual output of 10,000 large and medium-sized buses. The production capacity of 20,000 light commercial vehicles is expected to achieve an annual income of 30 billion yuan and an annual profit and tax of 800 million yuan.

Geely Automobile

Blue Geely Action: The strategy aims to achieve a new energy vehicle sales share of more than 90% by 2020, and to achieve the national average fuel consumption limit of 5.0L for the fourth phase of the national phase by 2020, which indicates that Geely will Comprehensive transformation of new energy vehicles.

The five core contents are as follows: First, comprehensively realize the average fuel consumption limit of 5.0L/100km in the fourth phase of the national enterprise in 2020; second, realize the dream of consumers to purchase plug-in hybrid cars with the cost of purchasing traditional cars; It is realized that by 2020, the sales volume of new energy vehicles will account for more than 90% of Geely's overall sales, of which plug-in hybrid and hybrid electric vehicles account for 65% of sales, pure electric vehicles account for 35% of sales; fourth is hydrogen. The fuel and metal fuel cell vehicle research and development achieved substantial results; the fifth is to achieve new energy technology, intelligent, lightweight technology in the industry's leading position.

Technical route: Geely will evolve from three technical routes of EV, PHEV and HEV, relying on the high-end pure electric vehicle FE platform, small-scale pure electric vehicle PE and CMA intermediate vehicle basic modular structure to evolve into new energy vehicle enterprises.

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