Changhong CHiQ TV 2nd Generation 4 Series 17 Products Debuted

On March 26th, the second generation of Changhong CHiQ TV officially opened its mystery.

CHiQ is the name of Changhong's brand concept of "Different imaginations" in 2014. It is based on the home Internet and faces the future. "CH" stands for China and Changhong. "IQ" means intelligence and wisdom. CHiQ is a combination of Chinese wisdom, representing Chinese intelligence and innovative technology. This brand positioning not only reflects Changhong's innovative ability and technical strength, but also caters to the current increasingly younger, Internet-based major consumer groups.

Through CHiQ, Changhong displayed a new image of youth, fashion, technology, and humanity to the outside world, and CHiQ also invited Deng Chao as the brand spokesperson.

4 large series of 17 products 4K surface ultra-thin smart full coverage

In 2014, CHiQ launched home appliances such as TVs, refrigerators, and air conditioners. In 2015, the second generation of CHiQ TV first appeared as the first, and shouted the slogan “Let's not look down, Look up!”.

At the conference site, CHiQ TV second generation models and pricing information were also fully announced, including 4 major series of 17 products, namely 4K curved Q2C series, ultra-thin Q2R series, ultra-thin Q2N series, tidal version Q2F series, including The Q2C and Q2F series will begin sales on the Changhong official online mall, major mainstream e-commerce platforms, and nationwide hypermarkets on the 27th. Q2R and Q2N will be listed on the market after April 20.

Which panel does CHiQ TV use?

Whenever a new color TV is released, which panel to use is an important publicity point. The second generation of CHiQ TV has four major systems. Which panels do they use?

First of all, the Q2C series is a 4K surface product that belongs to the flagship of CHiQ TV. Like the Q1C curved TV, it should be a Samsung curved panel.

Both the Q2R series and the Q2N series belong to ultra-thin TVs and belong to the high-end products of CHiQ TVs, and the launch date is after April 20th. The panel used should be LGD's “thin hard art screen”, 7.Xmm. The slim body is one of the most obvious features.

The Q2F series is a relatively cost-effective product in CHiQ TVs. At present, there is no real machine, and the panel cannot be determined.

CHiQ TV interface large revision suspension VS poster

The second generation of CHiQ TV has a subversive change in the smart interface compared to a generation of products. The CHiQ TV generation is a poster-type switching style, while the second generation of CHiQ TV has not found a large-sized smart interface. No wonder many experience sites The media friends are in doubt, where is the smart interface of CHiQ TV II?

Right, the small triangles, trapezoids and other card-type options at the bottom of the screen are the “quick launch bar” of the second generation of CHiQ TV. When you click the relevant option, the content will be suspended in the center of the screen.

Compared to the full-page smart interface, this suspension method is relatively simple to manipulate, and does not interfere with the fragmentation of program content while browsing other content. However, in the actual selection of the project, only a small triangle above is displayed. If the distance is farther away, it is not very convenient to observe it. It is recommended that CHiQ be set more clearly in subsequent versions.

Remote control is finally more full-scale component

Changhong TV has always been a poor performer in the design of remote controls, and the second generation of CHiQ TV has indeed brought surprise to the author.

First of all, when I hold it in my hands, the texture is very good, the streamlined design is very easy to hold; second, the quality is also very good, feel great when holding hands; in addition, the minimalist design of the remote control is easier to grasp in the actual TV control After a few manipulations, it can be easily operated blindly; in the end, the remote control can also use the microphone for voice control.

However, I believe this remote control may be for Q2C, Q2R and other high-end CHiQ TV equipment, other series may be optional accessories.

Join the mobile core for the first time and become a scalable TV

CHiQ TV's second generation also has a "subversion" move, which is to have "configuration upgrade" function. For Android smart devices, we know that we often encounter cards after a period of use. But for a TV set, did it buy one or two years and would you like to change it again? Now that CHiQ II TV can solve this problem through upgrading, it only needs one upgrade module to handle it. According to the author's understanding, the current upgrade module costs 899 yuan!

According to the introduction of Chen Keyu, the product manager, the chip used by CHiQ's second-generation TV upgrade module, the RK3288, is equivalent to the performance of chips used in mainstream smartphones in 2015; at the same time, the upgraded modules of CHiQ II TV are The TV is integrated, avoiding the troubles caused by all kinds of messy connection cables. After inserting the upgrade module, the user only feels the improvement of performance, and all other usage methods will not change.

"Custom Play": Smart Guide Quickly Understand Live TV Ratings

The biggest change in the function of CHiQ TV II is from “taking a look at it, looking at it at any time, sorting it, watching it on multiple screens,” and “changing” to “broadcast custom play, mobile sync play, and big screen play”. "Three "play." If we say that the four users have solved the problem of "what can TV look like?", then the three games are required to realize the user's experience of playing TV.

Let's start by looking at "custom play." Nowadays, more and more television programs are available. In the face of more than 200 stations, how do you select the largest number of TV programs?

The second generation of CHiQ TV launched a smart guide function for this pain point. It is a ranking recommendation based on statistical analysis of real-time ratings to help users understand trends and find hot spots. What is more powerful is that when a user watches a series, the TV will also automatically associate the TV show or variety show watched by the user, and automatically find more related episodes, and actively push it to the user in time.

"Synchronizes Play": A Record of Family Life

Mobile phones are personal items, and televisions are a powerful tool for family sharing entertainment. The second generation of CHiQ TV has taken advantage of family relationships and introduced the "synchronous play" function.

At the conference site, the network's Da Ren Mengzi can upload photos of his travels at any time through the second generation of CHiQ TV. Parents can share photos at home at any time. More warm and thoughtful, CHiQ TV second generation can also be customized for the user personalized album, after the user online click to pay for the print, a beautiful picture book belonging to you can be mailed home!

It is understood that Changhong online photo album service platform (deletion Mito) has created a whole process service system based on photo storage, intelligent retrieval, fast sharing, album design, production of print, payment logistics. This online album design platform realizes more than 500 platform templates and provides more than 20 different design styles. It supports more than 60 different functional designs such as photo intelligent typography, online gallery query, batch editing, art text addition, and style expression insertion.

However, in the actual experience, the author believes that the whole process is more complicated, perhaps more suitable for young people to operate, but also need to increase more interactions to attract users to participate in, or slowly may become a decoration.

"Speed ​​Play": Big screen car experience is king

Thanks to the addition of the upgrade module, the second generation of CHiQ TV also put forward the "speed play" gameplay.

Although smart TV game features have been available for a long time, why do users rarely play games on TV? In fact, the most important thing is that there is a time delay in the card ... and it is inconvenient to control, which seriously affects the sense of experience.

Can CHiQ II TVs run large games? At the press conference, Changhong invited six "Fanking 8: Extreme Lingyun" masters including the goddess Gui Jingjing to participate in the offline CHiQ second-generation television match. Gui Jingjing said: "The feeling brought by the big screen It was so cool, and there wasn't any discomfort in the eyes! The most surprising thing is that playing on the TV for a long time is actually even better than on the mobile phone! I have used TV to play this game, it is already a master of master!"

It is based on the "M+ dual-core" technology of CHiQ's second-generation TV to ensure that CHiQ's second-generation TVs have such outstanding performance in running large-scale games. At the same time, due to the use of mobile chips, there is no need to transplant future CHiQ second-generation TVs. You can directly make more exciting and exciting games.

Online broadcast 4K/H.265 film and television

The Q2C/Q2R/Q2N of CHiQ's second-generation TVs all belong to 4K products. Therefore, CHiQ's second-generation TVs also have 4K video content in online movie and TV content, and it has nearly 200 titles. Currently, it is not particularly rich. Of course, the follow-up continues to be added.

Although the content of the 4K area is selected, CHiQ second generation TV will automatically match the best resolution according to the user's network speed for playback. Under the bandwidth of almost 100Mbps at the experience site, it is still the recommended 1080P resolution. If you want to select 4K resolution you need to manually select 4K resolution.

In the actual experience, we found that although playing 4K online video in the bandwidth of 100M still shows the phenomenon of Kartun, so I recommend the user to play 1080P online video, although there are certain differences in the definition, but the viewing is more smooth. Of course, this is enough to satisfy the user's curiosity of watching 4K movies.

CHiQ TV II is born for "play"

Regardless of the change of the remote controller, the addition of the upgrade module, or the integration of features such as smart guides and beautiful pictures, CHiQ II TVs are playing TV and get a better sense of experience and expressiveness in the process of playing. Efforts have resulted in several core experiences of “speed play, simultaneous play, and custom play”.

In addition, through CHiQ TV 2nd generation, you can also see the concept of “first not enough, upgrade is very important”. This is also the overall idea of ​​CHiQ's transformation from traditional products to Internet products. It can be imagined that CHiQ has three generations, four generations and five generations. R&D is not far away. Each generation of technology upgrades will provide users with a smarter integrated experience.

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