If not Li Ann Billy Lynn is just a movie

[IT168 News] Whether it is filming or screening, the best test field for new technologies is the movie, 3D, IMAX, and special effects. A few days ago, Li An's new book "Billy Lynn's midfield battle" landed on the world. In addition to the rich content contained in the film was heatedly discussed by the audience, 3D/4K/120 frames "top matching" specifications and innovation technology became another focus topic. As a television with a symbiotic relationship with the film, 3D and 4K have both been tried and implemented, and 120 frames are not expected to be too far away.

â–² Li An's new book "Billy Lynn" redefines immersive immersion

Recalling the history of the development of film and television technology, it is not difficult to find that film and television have a symbiotic and competitive relationship. Every change in film technology will promote the innovation of television technology, and television intelligence and interaction will also promote the development of the film industry.

Fifteen years ago, the big screen of the theater attracted consumers. The "big scene" of the "Titanic" was difficult to show on the small screen of the TV. Samsung was the first to introduce ultra-thin LED TVs. The new display technology led to larger screens and improved image quality. Large-screen TVs, Blu-ray players, and 5.1 speakers formed the standard "home theater." There are even media claims that it is not necessary to go to the cinema to line up. Afterwards, an "Avatar" let the world appreciate the charm of IMAX theaters, and the immersiveness of the large-screen surface has inspired TV makers. Samsung also launched the world's first curved TV in 2014, redefining the TV appearance and viewing experience, making consumers around the world crazy and leading a new wave of family viewing.

â–²Samsung TV Creates a Curved Surface and Leads a New Wave of Family Watching

Today, Li An has increased the 24 frames of traditional movies (24 pictures per second) to an unprecedented 120 frames, resulting in a clearer picture. At such a high speed of screening, the biggest feeling of watching movies is that the sense of delay of the sports scene disappeared. A viewer commented that this high-definition and smooth viewing experience is like the feeling of myopia wearing glasses.

However, a technological innovation will always bring a different voice, just as Samsung TV proposed the concept of "curved surface" when it is not optimistic about the industry, and Li An's 120 frames also face "the situation is greater than content", "already far from the film," etc. negative comment. However, the surging wave of Samsung TV leaders has swept the world and become the standard for high-end TVs. It may only be a matter of time before the 120-frame “top match” becomes “standard”. Recalling the release of The Hobbit in 2012, director Peter Jackson experimented with a 48-frame version. He also said at the time, "No one will stop moving forward and technology will continue to experience change." After all, people will only complain about the picture is not clear enough, and nobody will be bored with the picture more clearly.

Although 120 frames exceeded the mainstream screening specifications, only five cinemas in Beijing, Shanghai, Taipei, New York, and Los Angeles are currently available to screen this version. However, the hard-to-find market conditions and Douban’s highest score of 8.5 are enough to indicate that the movie has gone. Into the 120-frame era. In accordance with the convention and the development of television technology, high frame rates will certainly become the development trend of the color TV industry, because color TV manufacturers will not refuse to give the family a clearer picture quality opportunities.

▲ Samsung’s history of innovation represents the history of the television industry

Wong Zhenhua, general manager of Ove Cloud Network Black Power Division, said, "The current technology hotspot in the market is UHD (high definition), HDR (high dynamic range), HCG (high color gamut), expected HFR (high frame rate) and HQS (High Quality Sound) will become the next opportunity for color TV product upgrades, forming a high-end product camp based on 5H.” It remains to be seen whether this trend will continue to be led by Samsung TV, which has been ranked No. 1 for 10 consecutive years. However, Samsung recently announced that it won 35 CES 2017 innovation awards in one fell swoop, and it is looking forward to whether it will achieve a breakthrough in high frame rates.

The change may still be on the road, perhaps it has already come to color TV industry.

If not Li An, "Billy Lynn" is just a movie, but since Li An, "Billy Lynn" has become a sign of 120 frames of technology, and this sign is bound to become the development of the global color TV industry One of the benchmarks.

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