Ma Yun said that the double 11 number is not important! Xiaobian can laugh for a year
[PConline talk] The annual pickpocket meeting finally came to an end. Not only did the single dog not show her face, but now she lost even more money ... RMB 120.7 billion. In 2016, Tmall did not have the same amount of transactions on that day. Unexpectedly broke the record again! What is the concept of 120.7 billion yuan? Converted into 100 yuan, the length can be connected to the Earth around 4.67 circles. However, Ma Yun Dad said that the figure of Double 11 is not important? 120.7 billion is really not important to Ma Yun Dad, but for Xiao Bian, the numbers that show the price are very important...
The reason why it can attract so much attention and develop into a symbolic festival for e-commerce shopping is that the biggest attraction of Double Eleven is still the discount. But during the 11th period, the author took a look at his shopping cart and he was very puzzled—what's the price of 50 million yuan or 50 yuan for 100 yuan? Goodbye! Full 2000 yuan minus 100 yuan? Oh, I was the person who was 100 dollars? The difference I had was that of 2,000 yuan. Always one word - poor. Can not afford the knife, how to pick up?
Xiaobian buy quilt double eleven down 100 yuan
However, Tucao returned to Tucao. During the period of the Double Nine, there are indeed many products that have large discounts. Cold weather, Xiaobian sea double eleven before a day or two bought a bed quilt 179 yuan, until 11.11 had not shipped the same day, point to see even as long as 79 yuan, a discount of 100. Decisively cancel the order again. Saying that the express delivery is still on the way how it broke...
Some products will reach the lowest price of double eleven
After the double eleventh, through the price trend of third-party shopping assistants can also clearly see that the price of the product during the double 11 is not the best time. To a chestnut, TCL D55A9C this TV reached the lowest price of 3999 yuan on the 11.11 day, after which the price will gradually rise to 4799 yuan. In other words, during the period of Double-Eleven, there is still some sales of the greatest strength of the product.
However, according to the Ove Cloud Network's survey on the online price of the e-commerce TV category, it is found that only 20% of color TV models are the lowest prices in the whole year. In addition to the motive to increase sales for the sake of shopping alone, part of the reason is that starting from the middle of the year, TV panels continued to increase prices, so that the original cost-effective domestic TV manufacturers' profits were further compressed, so even if it was double 11, the price The limelight of the war has also greatly converged, and there is not so much energy.
Some products are even cheaper after double 11
The price of this refrigerator is a little interesting. 11.11 Jingdong Mall's price was 5,099 yuan on that day, after which the price rose back to the highest price of 5,799 yuan. However, on November 17th, the price quickly dropped to 4,699 yuan, which was the lowest in Jingdong. Looking back at Suning's Tesco, the price has been maintained at 4599 yuan since 11.11. If you just bought this refrigerator, it is highly recommended to cancel the order and buy again.
Summary: However, even if there is no cheaper one, you must pretend to be very cheap. Otherwise, how can you attract shopping parties to buy and buy? In this regard, what the major e-commerce operators are asking for is, what are the double eleven red envelopes, alums/white bar mentions, full vouchers and the like, can you refer to the author's previous article to give you money? The series of routines that tempted you to pick up your hands have already been seen through. In a nutshell, the goal is to empty your wallet.
A total of 120.7 billion yuan, compared to last year Tmall double 119.1 billion yuan in transaction volume increased by about one-third, and this is only Tmall Taobao's results, not including Jingdong, Suning, Gome and other e-commerce platform. It can be seen that the effect of preheating activities of major e-commerce companies in the early stage is obvious. From the results point of view, as a key category of home appliances, also made a very good and slightly unexpected answer sheet.
The main domestic e-commerce companies are Tmall, Jingdong, Suning, and Gome. From the share of home appliance products during the Double Eleven period, it can be seen that Tmall and Jingdong have already accounted for nearly 80%, and Tmall has always been at a disadvantage in terms of household appliances. Jingdong is a little lower, which means that Suning and Gome, which started with home appliances, have now been left behind.
On the 11th day of the Double 11th, the total sales volume of home appliances products reached 36.12 billion yuan, accounting for one-fifth of the total amount of the entire network. Of course TVs, refrigerators, washing machines, and air conditioners are no doubt the most important part of the home appliances.
The author's strange thing is that on the 11th day, almost every company will announce its own record, as if each one is very bullish. Involving sales or sales, as to who is the first, consumers are at best considered a lively crowd and do not care, but for the brand itself is indeed a good publicity point.
Double Eleven TV sales charts
Although LeTV has long been controversial and has recently been immersed in financial quagmire, the fact that LeTV is the champion of double 11 sales is still a must. Surprisingly, Xiaomi actually fell out of the TOP10 directly, and it was countered by the storm. Among domestic traditional brands, Hisense, Skyworth and TCL are still strong.
Among home appliances, flat-panel TVs have no suspense and become the top of home appliances, monopolizing more than a quarter of sales. In addition, air purifiers in emerging industries also ushered in an explosion point at the double 11th, with sales exceeding even the most commonly used household appliances such as refrigerators.
Among the major appliances, Haier succeeded in occupying No.1 household electrical appliances with its first share of washing machines, second largest share of refrigerators and third highest share of air conditioners. Gree also won the first place in the air-conditioning category. However, the overall performance was not outstanding because of the single-item category. Kitchen appliances in 2016 ushered in a new period of growth, the United States firmly secured the top spot.
Cobos double 11 share of 40%
As one of the emerging household appliance industries, sweeping robots, Cobos Shuang 11 actually arrogates 40% of its share, and its strength is good. The sales platform is basically carried out by cats and dogs, and Gome and Suning only account for only a half. As a result, Cobos also took the top spot in Life Electronics' TOP10.
Siemens took over the top of the double 11 share of refrigerators, but in addition to the three platforms of Tmall, Haier has taken the lead. However, the Tmall family accounted for nearly 50% of the total share, to be able to support Siemens NO.1.
Summary: It can be seen from the above data report that during the double 11's main battlefield is still Tmall, followed by JD. The contrast between Suning and GOME is increasingly weak. The sales of home appliances can reach such a level that the consumer demand for the home appliance market is still large. The gradual emergence of emerging industries such as air purifiers and sweepers has also brought more vitality to the home appliance industry. However, the double 11 is over, and the vendors are all settled. The real trouble has only just begun...
According to the script of previous years, such headline “XX Express Explosionâ€, “Double-Eleven Purchased Items Haven't Receivedâ€, “Double Eleventh Return Event†and so on will appear after the double eleventh. Until now, double eleven It's been a week and the story is really happening...
The place where the youngest friend lived was downstairs
The courier parcels that popped across the country, in addition to increasing the courier's enormous work pressure. The amount of garbage generated by a large number of courier packages is incalculable. The State Post Bureau predicts that China will generate 30 billion express parcels by 2016 and reach 50 billion parcels by 2018. The express delivery industry uses a large number of non-biodegradable plastic bags and adhesive tapes each year, and the discharged carbon dioxide is 20 to 30 million tons per year. So much garbage will also have a relatively large impact on the environment. The double 11 will be completely "injured eleven".
Double 11 to buy things after a week has not shipped
I double 11 to buy the storage box has not yet shipped, colleagues have basically received the courier, and compared to previous years, double 11's express efficiency has improved a lot. Is Xiao Bian poor quality?
After the double eleventh return tide is serious
All along, after the double 11th, there will always be a problem with the high return rate. It is reported that in 2015, the double 11's return rate was as high as 64%, but the government never gave a response. Online shopping return is actually normal, but after such a high return rate, the author expressed very suspicion.
Counterfeit Taobao website (images from the Internet)
When it comes to the issue of return, it irritates the author's sadness. During the university period, I bought a mobile phone accessory on Taobao, and received a strange phone the next day. I claimed to be a Taobao customer service agent. I said that my order was abnormal and I had to apply for a return, and I also clearly stated what I was buying. , order number, and recipient's name. I actually had a foolish letter like X, so I still had some vigilance according to the URL he gave me, but I saw the Taobao sign on the website, and the domain name also had the word “taobaoâ€, thus dispelling the doubts in my heart. The result... surely you guys know it too, I now doubt that the silly X before was not me!
Online shopping alert fraud
The number of online purchases during the Double Eleven period is large, and information leakage from e-commerce platform buyers has long been nothing new. Therefore, we must be alert to such frauds. If you encounter problems, do not forget to communicate with the sellers in person, or to find official customer service. What's more, any customer service staff will not ask you for your account password or payment password, and you should always be awake.
Sign the courier idea to verify the identity of the courier or call as much as possible
In addition, there are many double 11 express, illegal elements will obtain customer information from the illegal channels, fake express orders, etc., then posing as courier in advance contact the deceived, the fake goods sent to consumers in order to defraud the money. When signing for delivery, remember to confirm that the courier's name or telephone number is consistent with the logistics message. The discarded courier package should erase personal information and the information leaked again.
Waiting for you to complete this wave of express signings, it is estimated that you will not calm, because the double 12 is also coming, ha ha ha ha! Of course, what the writer said was not the Xi'an Incident (also known as the Double Twelve Event), but the Double Twelve Shopping Carnival derived from the Double Eleven. Although the momentum is not as strong as the Double Nine, but many manufacturers still attach great importance to it, it also set off a shopping boom. This is a good thing for the mafia party or a good thing?
For many people, Double Twelve is the best time for leaks. Double 11 has no heartbeat product, and in the second there will be a big promotion, and you can have a good shot. After the double eleventh, many shopping parties should be able to calm down a bit and study the trend of commodity prices to see if they really have enough incentives.
Summary: Actually, there are still a group of people who are not looking forward to double 12 and are aiming for the upcoming Black Friday. This is almost equal to Double 11 for Haitao owners. Electronic products will be much cheaper than domestic ones. Plus sales promotion is the best time to start your favorite product in one year. As a single person, Xiao Bian decided not to drown, and for the sake of my lifelong event, I will leave some money to go home and have a blind date. Otherwise, next year, the double eleven will be a matter of money...
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