Little genius phone watch subversion listed high face value practicality attracts attention

"No matter where you are, a phone call, you will find it immediately!" I believe many parents have been successfully brainwashed by the lyrics when they are watching the children of CCTV. This is a "National CP" every day, Zhang Yuexuan and Sen Dietian. Co-ordinated advertisements received great attention at the beginning of the broadcast. The protagonist of the advertisement is the small, genius phone watch that has recently become popular.

(The picture shows a small talent phone watch TV advertising)

There are 360 ​​children's guard watches before, followed by Aba Town, sugar cat children's smart watches, children's smart watch market can be described as "talent", but the small talent phone watch is not on the premise of the product has not yet listed, the number of harvest Ten million WeChat bookings are evident in their strong brand appeal.

Phone watch: a word of defense.

Today, various children's guards and children's smart watches are rampant. As an ordinary consumer, choosing which table to buy for children is a big problem. The small genius phone watch is yet another way to use the most intuitive function of "calling" in the name, not only to break the product's biggest selling point, but also allows consumers to easily remember the product, and the data also shows that " "Calling children anytime, anywhere" is what consumers want most when they buy children's watches. It can be said that the name is not playing imaginary, straightforward, for the little genius phone watch launched the first shot of the listing.

(Little genius phone watch)

(1) Calling - practical, practical and practical

Instead of just locating the child's position on the app side, it's better to say "Where are you?" The small genius phone watch discards the “positioning” that each brand is playing, returning to the “calling” that is common but the biggest demand of consumers. The differentiated communication not only makes its own products more unique, but also makes it easier to consume. Pay the bill.

As the core function of the product, “talking” is reflected in the genius phone watch, which is rich and humanized.

A, somatosensory answer, when the call will be gently shake with the arm of the watch, you can connect the call, fully liberate the child's hands. Designers intended to think that when a child is playing (such as playing with mud or riding a bike) he can also easily answer the phone, but obviously this feature is more popular with children because it is a cool opportunity.


B, automatic answering, is another intimate design of this phone watch, when the children enjoy playing or not answer the parent phone because of other reasons, parents can open the automatic answering function through the mobile phone APP. Some of the existing products have monitoring functions, but this design is based on respecting children and it is a good solution to parents' anxious troubles because they can't get through the phone!

C. Disable the class, give mothers and teachers a certain kind of pill, parents use the mobile phone terminal APP to design the children to prohibit playing the watch during class time, this smart watch will become a watch that can only watch the time, and will never allow the children to share. heart. Solve the children's problems in class playing mobile phones, without the parents of mobile phones and children can not be contacted.

(b) positioning, know where the child is anywhere, anytime!
Although the core function is a call, but positioning, as a standard for secure wearable devices, small talented phone watch also has a good performance, in the case of positioning accuracy is difficult to open the gap, intimate design will add a lot of color, combined with positioning design Call position automatic feedback function, when the child dials the parent phone, the watch automatically returns the call position to the parent phone app.


(3) Detachable strap design, giving children more cool choices Each child has its own unique aesthetic standards. As a portable wearable product, the small talented phone watch also takes into account different children's preferences at the beginning of design. Two kinds of watch straps have been developed: a detachable two-color strap and a detachable microfiber strap to meet the needs of children of different ages and genders.

(The picture shows the removable microfiber strap)

(The picture shows a removable double color strap)


(The picture shows the small genius phone watch family chat function icon)

In addition, the small talented phone watch also has a good performance in children's social aspects, such as voice chat and mutual friends, which also make the product experience more interesting.

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