Nonsense: Feeling a bit hanging! written before the Meizu press conference

[PConline News] What? Is this not old news? Xiao Bian what happened to you? Nothing written? Want to stir fry? ....... Yes, cooperation between Haier and Meizu is indeed an old news. Their cooperation announcement has been held since last week, and there have been many media reports at the time. Yes, a lot of media have given Meizu an idea of ​​being a mobile phone manufacturer. But from the author's point of view, the perspective of this matter should be from the perspective of household appliances. Because Haier is the bulk of this matter because of the cooperation and content of the cooperation. Do not talk nonsense, the following began to "joke" to express my views on this matter, please mobile phone fans pat.

First of all, we can look at what cooperation between Haier and Meizu is in this cooperation.

Haier: This cooperation mainly involves three departments: U-Home, Sunsat Logistics, and Haier Cloud Loan. The corresponding businesses are smart home, logistics warehousing, and financial lending.

Meizu: Using the U+ SDK provided by Haier, the Flyme system built LifeKit, a system-level smart platform, to complete the docking and control of Haier smart home.

From the above cooperation between the two businesses can be seen, Haier is dominant in this time: Haier U-Home open SDK, so that the Meizu mobile phone Flyme system can develop the appropriate intelligent modules to achieve hardware control, Haier, Japan and Japan are Provides logistics and installation services for Meizu and other smart hardware products, and Haier Cloud Loan will provide financial loans and transaction payments for the ever-expanding Meizu offline distribution channels. Therefore, this cooperation is more of a friend of Haier Brothers, the world’s largest white-light sales company, and Meizu Brothers, the mobile phone industry.

Then, through cooperation, what the cooperation partners have obtained can also be derived from the content of the cooperation.

Haier: "One more partner, one less enemy." And that's it. Because Haier U+ platform has become the forerunner and leader in the construction of smart home industry platform. At present, many products including GE Intelligent Lighting, Lanxin Kang Blood Pressure Monitor, Xishan Air Purifier, Risco Security Suite, Power-tech Smart Socket, and Picooc Body Fat Meter have been connected to the U+ platform. Cross-brand and cross-category interconnection. In the early days of smart homes, mobile phones were often known as controllers. In addition, “enemy” beautiful and millet allied, then “enemy's enemies are friends”, so Haier is also very happy to usher in the U+ platform first. Home phone makers.

Haier's U-home platform product design can only be in all aspects of home

Meizu: Found a big backing and found one of the keys to the smart home door. As a traditional mobile phone manufacturer, Meizu, which still does not have a home appliance product so far, is currently playing a more secure role as a smart home controller. However, this area of ​​smart home does not mean that you want to enter the country. There is no official national standard for domestic smart homes. The giants are still fighting each other when they fight each other. In the end, it is necessary to “hold the thigh”. Meizu headaches are very much the thing. Meizu's reason to look at China and join the Haier U+ platform is based on the fact that this platform is currently the earliest start in China, and its scale is also quite large, and it has been added under the premise that “the world’s white giant” Haier has backed it.

Meizu's good partner Ali is also a strong contender for smart home standards

In this way, Haier and Meizu tightly "hug" together?

Haier: For the Haier U+ platform intended to become the smart home industry standard, Meizu is the first mobile phone maker to join but it is definitely not the last one. To become an industry standard and become a leader in smart homes, Haier also needs more mobile phone manufacturers to join together to create the future.

Meizu: For Meizu, Haier U+ platform is a new attempt in smart home. As for the scale of the hundreds of billions of billions and billions of household appliances manufacturers, Meizu is a small company that can no longer be small. In the foreseeable future, smart homes will not have much to do with Meizu. This time The newspaper group also holds the heart that is willing to participate in, it is more important to have one's own control terminal's role to be divided than to think of others. However, it is still necessary to hold a few more “thighs” before national standards for smart homes have come out. Maybe next, news of cooperation with other home appliance manufacturers will also appear.

Comments from other editors of Home Appliances Channel:

“Global Chief Engineer of Automated Cleaning Equipment and Polymer Material Filtration System in Greater China” Ms. Zhai (mainly in charge of small household appliances sweeping robot air purifier project): Meizu has a leading position in the field of smart phones, especially its development of flyme system has become One of the selling points. Haier, as a well-known brand of Chinese home appliances, is popular at home and abroad. However, Meizu’s ambitions, like Haier’s, are not limited to mobile phones and traditional home appliances. They want to join forces when they want to break through. Take advantage of each other's advantages and disadvantages to complement each other. Meizu helps Haier to provide system-wide interconnection support, and Haier can also help Meizu implement hardware solutions. Then I believe that such cooperation is not a long-term plan, intelligent home building is still a long way. It is possible that you will eventually bulk up your own interests. There is no unified standard of intelligent home era, perhaps the consumer to pay the bill.

"Strong teacher (mainly in charge of HD box home theater washing machine project & Meizu super brain residue powder): "APAC micro network video signal transmission terminal and intelligent clothing cleaning and deodorization system chief evaluation engineer": First, as a Meizu brain debris point of view, I quite hope that the Meizu and Haier cooperation will be successful. But from a media person's point of view, I am not optimistic about this cooperation. The main reason is that the so-called smart homes are all like shit. Where is intelligence? Remote control of mobile terminals is called smart? Android systems installed on traditional home appliances are smart? What do these so-called intelligences bring to the user? What changed? almost none. Last year, AWE saw some washing machines and refrigerators equipped with an Android system. I think it's ridiculous that home appliances such as refrigerators and washing machines do not have any content requirements. Do I have to install an APP after the washing machine has different washing methods, refrigerators have different temperature control methods? It's a joke. Apart from wasting a lot of user time and increasing the user's complexity, I didn't see the qualitative changes the so-called smart home brings to the user. Mobile terminals are only a burden to the smart home era. So before I saw the smart rice cooker, I felt helpless. One thing that obviously can be done very simply takes more time to complete the process of resuming its reputation as "intelligence," and such intelligence is doomed to fail.

Please allow the author to use this picture to show his respect for the "Shindeli” teacher

The above remarks are not only aimed at Meizu and Haier. They are the author's views on the entire smart home industry. I think the real arrival of the smart home era will have to wait until after the development of the JARVIS intelligent control in the Iron Man category. Real intelligence.

Senior home appliance editor C teacher (mainly responsible for home appliances project): Meizu do, I am afraid and a rival enterprise at the end of the action related to the Meizu after the introduction of investors, the direction of the company's business has not been said by Huang Zhang one person, so Under it, this should be the decision-maker's opinion and results. Looking into the future, we believe that although smart home appliances have been hotter recently, the foundation for the industry’s revolution is not yet available. In the short term, there should be no effort to improve the quality of smart homes. I am afraid that it will not be possible for one or two companies to co-operate, and it will only be possible after certain core revolutionary technologies have sprouted. We cannot see these things now.

Summary: In the mobile phone industry, Meizu is considered a major player with influence, but in the smart home industry, Meizu is at most the kindergarten level. For this cooperation with Haier, we can understand more as a kind of “hold the thigh”. The behavior, after all, entered the era of smart homes, is an era of Baotuan combat. However, Meizu doesn't have to be discouraged. Although smart homes don't play for a while, it is not a bad thing to focus on the R&D and production of mobile terminals that they are good at. By the way, tomorrow is the Meizu conference. I heard that there will be new products for smart homes. Hope Meizu can bring us different surprises.

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