Omnipotent UAV transformation from consumer to industrial level
The drone came into public view and appeared in variety shows such as “Where is Daddy?â€. In February 2015, singer Wang Feng’s news on Zhang Ziyi’s birthday party using a drone to send a proposal for a diamond ring was even more attractive. The eyes of ordinary people.
Since 2015, as consumer-grade multi-rotor UAV technology has become more mature, its prices have also been “close to the peopleâ€, and a high-definition aerial drone can be purchased for around 3,000 yuan, with a maximum altitude of 500 meters. Also this year, the rise of drones in Shenzhen drove the consumer-grade drone industry to an outbreak. For a time, the influx of people drove the capital into a frenzy. "As long as the "draft drone" is written on the business plan, whether you know the technology or the team, you can almost get the angel wheel." An industry insider described the investment boom.
According to the application area, civil drones include two major categories: consumer and industrial. Among them, the industry-level (also known as industrial or commercial) can be applied to many scenarios such as agricultural and forestry plant protection, power line inspection, oil pipeline inspection, logistics and express delivery, medical aid, etc., while the most current application scenario of consumer-grade drones is Everyone is more familiar with aerial photography and entertainment.
The pace of capital entry into the drone market is also accelerating. According to the "Civil UAV Market Analysis Report," venture capital investment in drone manufacturers and drone application developers has exceeded twice as many as in 2014. In this year, Dajiang completed a total of 75 million U.S. dollars of round B financing with a valuation of 8 to 10 billion U.S. dollars. According to media reports, Shenzhen, the fastest-growing market, has more than 300 drone companies in addition to Dajiang, with annual sales exceeding 20 billion yuan.
Changes occurred at the end of 2016. The continuous entry of a large number of low-cost, homogenous drones has made the market competition more stagnant, and a longer market return cycle has allowed capital's enthusiasm to gradually recede. With the advent of the ceiling and Dajiang’s absolute leading position, the consumer-grade drone bubble burst. Start-up companies without core technology and capital blessings are suddenly exiting.
For a time, it was still the industry leader, such as zero intelligence, who was involved in layoffs at the end of 2016. A few zero-old employees recalled that the company's layoffs from the wind and water are almost overnight. Also a star enterprise in the wave of consumerism, Yihang Airlines was exposed to a debt-collected photo in a circle of friends more than a month ago: The banner in front of the office building read “Guangzhou billion Airlines owes 19 loans. Not returned yet."
In addition to internal concerns, there are also “external problemsâ€. Since the second half of 2016, many “black-flying†threats to the aviation safety incident have brought a deeper shadow to the consumer drones.
In response to the unfavorable effects of the "black fly" of drones, the regulatory policy began to tighten - the Civil Aviation Department Flying Standards Division has issued the "Light and Small UAV Operation Regulations" and the "Utility of UAV Driver Management Regulations"; The Airworthiness Division has issued the Interim Provisions on the Administration of Civil UAVs and the Regulations on the Registration Management of Civil Unmanned Aircraft Real Names.
In 2016, Dajiang’s sales in the Chinese market declined slightly. Even in Xinjiang where the overwhelming advantage of consumer-class drones has been achieved, there is also new thinking about the market and the decision to move into the various segments of the industrial drone market.
In fact, Dajiang has already begun the layout of industrial-grade drones. “If China Southern Power Grid patrols the line, Dajiang does not even account for 80%, and 60% is certainly there,†said an industry source.
The paradox of consumer-grade drones also made technical reserves for industrial-grade drones. According to data from the China Intellectual Property Network, from June 2013 to June 2016, the number of UAV patents nationwide increased significantly in just three years. The five key technologies of the drone industry are the body structure design technology and body materials. Technology, flight control technology, wireless communication remote control technology, and wireless image transmission technology have all made breakthroughs.
Has the industry-class drone found a business scenario that really creates value? What can industry-grade drones do? "In addition to having children, you can think of all the industries, drones can be combined." In-depth understanding of the industry, you will find this sentence is not a joke. In addition to the recent applications that have gradually become known in the field of logistics, drones have emerged in fields such as agricultural plant protection, power inspection, 3D mapping, security, medical treatment, and drug control.
In addition to the core technologies, whether or not they can be deeply coupled with service areas is also considered to be the key to the success of the industry drones. Zhang Hao, Director of Operations at Xingye Capital, believes: "The industrial chain is more scalable in the upstream." Future successful civil drone companies need to provide end-to-end, from hardware, software and cloud infrastructure (storage and analysis) to customers Customized overall solution. The transformation of the drone industry to industry-level seems to be in full swing, but it has not yet reached exponential growth like the consumption level in 2015, and the whole is in the pre-explosion stage of accumulation.
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