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In the sweltering summer of 2017 in Northern China, more people chose to stay indoors and enjoy movies in air-conditioned rooms. Sensing this trend, Xiaomi launched its first Mi Family laser TV in this season. This move not only marked the debut of a "pure business intelligence micro-investment" but also brought new energy and confidence to the projection industry.
At a press conference called "The Little Whale Club" on July 12th, Zhang Weidong, Vice President of the Little Whale Company, described this as the beginning of the "intelligent projection game." He noted that only a thriving industry can continuously attract new brands while encouraging established brands to innovate. However, this innovation has also complicated the market, intensifying competition and broadening consumer choices.
The entry of Xiaomi into the laser TV market was welcomed by brands like the Little Whale and Hisense. Xiaomi, as one of China's most popular internet brands, brought millions of fans along with its laser TV concept, essentially promoting the entire industry.
However, if we look at the specifics, Xiaomi's laser TV might disappoint some. Many in the industry argue that the so-called "9999 yuan low price" laser TV is actually a low-brightness model equipped with a 0.47 light valve chip, more akin to a "miniature smart projector." In contrast, the Little Whale F1 offers similar brightness at a significantly lower price of only 3,000 yuan. Thus, Xiaomi's cost-effectiveness in the projection industry remains questionable.
Xiaomi's laser TV, while innovative, bears more ODM imprints and lacks unique technology. The Little Whale, another brand with strong internet DNA, has also ventured into the projection market, with each product offering distinct advantages. For instance, the Little Whale Rubik’s Cube was the industry's first "1-second autofocus" smart projector, achieving a breakthrough in "portability." Its unique parallelogram design also won the prestigious iF Design Award, marking the first time a micro-smart projection product received such recognition.
On the other hand, the Little Whale F1, seemingly simple and straightforward, boasts the highest brightness level in the industry and unparalleled quality. This highlights the differences in industrial chain capabilities between the two brands.
Xiaomi’s arrival in the projection market could be likened to a roller-coaster ride—high expectations but a less-than-perfect physical product. Zhang Weidong pointed out a frequently overlooked issue: the real brand name behind the Mi laser TV is not "Mi" but "Mami." This implies that the laser TV is more of an extension of Xiaomi's ecosystem rather than a core product line innovation. This distinction suggests a cautious approach, testing the waters.
Despite this, the Little Whale highly appreciates Xiaomi’s efforts. Zhang Weidong acknowledges that Xiaomi brings unprecedented fan energy and market education significance. Additionally, integrating technologies like ultra-short focal length and micro-projectors represents commendable innovation.
When discussing innovative leaps, one cannot overlook the recently launched "Business Micro-projector W100," known as the "Octopus." Shaped like a windmill, it features advanced components like Intel's CPU, Windows 10 OS, and integrated conference microphones, showcasing a new level of understanding in business projection. Zhang Weidong emphasized that the "1-second autofocus" feature of the Little Whale K1 was designed with "efficient office, mobile commerce, and sales promotion" in mind—a novel concept.
Projection technology, including smart micro-projectors and laser TVs, is experiencing rapid innovation. The Little Whale F1, once unimaginable in 2015, is now a standout product with impressive cost competitiveness. This reflects technological progress and innovation.
Looking ahead, Zhang Weidong envisions a future where the projection industry moves beyond the "screen-centric" paradigm toward a more decentralized "flat" structure. As the use of screens diversifies, opportunities arise for intelligent micro-projectors and laser TVs.
In this context, the Little Whale has successfully tapped into the needs of the "Little Whale Generation," a demographic characterized by mobility and a desire for convenience. Their products, like the K1 and F1, cater to this market segment with features such as portability and large-screen experiences.
Traditional projection circles often perceive the market as niche, but Zhang Weidong holds a broader vision. He believes that the future of the projection industry lies in breaking down barriers and embracing innovation across technology, industry rules, and market structures. Only through such disruptions can the industry achieve true breakthroughs.
The Little Whale aims to create a world that is both comfortable and intelligent, focusing on enhancing user experiences. Their strategy involves integrating diverse content and technologies, collaborating with top platforms like Tencent and Alibaba, and creating exclusive content that reflects individuality and difference.
Despite these advancements, challenges remain. Fully satisfying consumer demands requires balancing innovation with practicality. The Little Whale ensures that every design and feature serves a purpose, from the 45mm dual-horn design of the K1 to the 1-second autofocus technology of the F1.
In conclusion, the projection industry is at a crossroads, driven by the integration of content and technology. The Little Whale, with its forward-thinking approach, stands as a pioneer in this transformative era.
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Dongguan Yingxin Technology Co., Ltd. , https://www.dgyingxintech.com