Smart projection millet, micro whale, pole meter who play better?

In the sweltering summer of 2017, more people in northern China were inclined to stay indoors and watch movies in air-conditioned rooms. Sensing this trend, Xiaomi launched its Mi Family Laser Television in this season. This marked the debut of the world's first "pure business intelligence micro-investment," creating a buzz in the market. These developments injected fresh energy and confidence into the projection industry. At a media event called "The Little Whale Club" on July 12th, Zhang Weidong, Vice President of the Little Whale and a product leader at Little Whale Projection, remarked that this was the beginning of "intelligent projection gaming." Only a thriving industry can continue to attract new brands while encouraging established brands to innovate. However, these innovations have made the market more complex, placing industry competition and consumer choices at a critical juncture. The "Dispute" Era of Projection For the arrival of Xiaomi's laser TV, brands like Little Whale and Hisense expressed their welcoming attitudes. Undoubtedly, as the most popular internet brand in China, Xiaomi boasts hundreds of millions of fans. In the concept of laser televisions, Xiaomi's "support" is almost equivalent to promoting the entire industry's "value enhancement" and "market education." However, if we look specifically at the product, Xiaomi might be somewhat disappointing this time. Many in the industry have noted that Xiaomi's "low-priced" laser TV at 9999 yuan is actually a low-brightness, 0.47 light valve chip "miniature smart projector." In comparison, the Little Whale F1 offers similar brightness at only 3000 yuan. Thus, the cost-effectiveness of Xiaomi in the projection industry remains questionable. Xiaomi's Mi Family Laser TV From the essence of this new product, it carries more ODM imprints and lacks unique technology from Xiaomi. Little Whale, which also has internet TV genes, soon entered the "projection" market, but each product has its own亮点, whether big or small. For instance, the Little Whale Cube is the industry's first "1-second autofocus" smart projector, achieving a breakthrough in "portability." Its unique parallelogram design also earned the iF Design Award, marking the first time a micro smart projection product category won such recognition. The Little Whale F1, seemingly straightforward, boasts the highest brightness in the industry, with unmatched quality and craftsmanship. This difference reflects varying "industrial chain" capabilities. Little Whale Cube K1 Perhaps, Xiaomi finds itself in a rollercoaster-like game: high expectations but a lackluster physical product. In this regard, Zhang Guidong highlighted a commonly overlooked issue: "The true brand name of Xiaomi's laser TV is not 'Xiaomi' but 'Mami.'" For senior Xiaomi fans, this implies that Xiaomi's laser television is more of an extension of Xiaomi's ecosystem (akin to franchises) rather than an innovation in its own product line (like flagship stores). These distinctions reveal a strong hint of market testing. Nevertheless, Little Whale highly appreciates Xiaomi's efforts. Zhang Guidong believes that Xiaomi brings unprecedented fan energy and market education significance. Additionally, the integration of certain technologies on laser TVs, such as ultra-short focus and micro-projection, is indeed innovative. When discussing leaps in innovative ideas, we must mention the recently launched "Business Micro-projection W100" – the squid, claiming to be an octopus, shaped like a windmill, and many people mockingly compare W100 to the parallelogram shape of Little Whale's K1. This product surpasses traditional projectors in many aspects, including the integration of Intel's CPU, Windows 10 operating system, and built-in conference microphones. This indicates a certain level of understanding of business projection. Polar Rice Lightank Business Micro-projection W100 "Micro-projection and laser televisions are both in a period of high-speed innovation—new things and products are constantly emerging, which is the norm during this period." The Little Whale F1, as the brightest micro-projection product, was unimaginable in 2015; no one in 2016 foresaw its current price and cost competitiveness. This signifies technological innovation and industrial progress. Therefore, Zhang Guidong feels that the projection industry is in a "disruptive" era, where everyone strives for change. Whoever occupies new heights in technology and product form will be closer to victory. Under such a mission, the industry's first-movers, late entrants, and parent brand strengths are not key competitive factors. The most important thing is to grasp industry trends, market demands, and make the best innovations. From "Screen" to "Flat" Philosophy Regarding the future of the projection industry, different people have entirely different perspectives: Many elders in the projection circle emphasize that projection is a niche product and not a large-scale industry, forming an inertia across the entire sector. On this point, Zhang Guidong’s vision is more open: “How many people watched TV, how many watched the phone, and how many watched the computer? In 10 years, the value of the mobile phone screen is almost 10 times greater. This is the result of a period of rapid technological development.” This phenomenon should serve as a lesson for the projection industry: On one hand, technological advancements, such as higher and lower brightness, smaller projections, can bring about novel possibilities. Just like the development of smartphones and mobile internet, integrating computing and data transmission capabilities has opened up a vast "mobile network" goldmine. On the other hand, from the "screen" perspective, TV has monopolized the market for at least 40 years. But now, TV is no longer a necessity. Although mobile phones are essential, not every consumer depends on mobile video from a video perspective. The same applies to online video. "That is, the application of screens has shifted from being a single TV center to a multi-dimensional structure including TV, mobile phones, and PCs—the screen market is flattening." This will also be an opportunity for intelligent micro-projection and laser projection. Multi-Screen Interactive Era Simultaneously, the popularity of other "screens" hasn't significantly reduced the annual sales of 55 million TVs. Why? Because behind the rise in "screens" is the increasing demand for "screen" usage methods—TV hasn’t declined in quality, but some applications have better alternatives. This change is the result of the interaction between multiple technological complementarities and advancements. Therefore, Zhang Guidong believes that at present, household projections amount to 1 million, while TV has a volume difference of 55 million. The so-called projection non-essential understanding isn't a "real" issue. The real question is what the user needs, what you offer, and how technology and products are improving. - Inciting demand can shake up bigger markets, whether in the millions, tens of millions, or even larger ones. In this regard, especially the application of "screens" has become decentralized, traditional projection circles lack sufficient experience and motivation. This is also the foundation for newcomers like Xiaomi, Laimi, and Hisense in recent years. Little Whale Projection F1 and Chinese New Song Sound Match In this regard, Zhang Wei, Director of Marketing for Little Whale, pointed out that more and more members of the "micro-whale generation" are continuously entering and sticking to tier 1 and 2 cities. To pursue their dreams, many young people live in very small spaces and frequently change accommodations. They work hard during the day and return home at night to easily watch movies, play games, and listen to music. If today's projection market is experiencing major changes from "flat" to "flat," it provides micro-investment with a larger environmental space; then the "micro-whale generation" is shaping the actual market demand groups. This group is concerned about the production of micro-whale projection, micro-whale TV, micro-whale VR, and micro-whale. What do you think of the Little Whale Cube K1? For this part of the crowd, an 80-inch LCD is not only cumbersome but also more luxurious. The better choice is a micro-casting smart theater. The design of the Little Whale K1 is based on the 80-inch large-screen positioning and achieves "one-step access" from display, audio, voice, content, smart, web, mobile, and portable foolproof experiences. Targeting this point and solving this problem is finesse. This year, the Little Whale launched the brighter product F1. Through technological upgrades, the experience of expanding the micro-device's big screen to 150 inches—the K1 is the "extreme satisfaction" of the "micro-whale," while the F1 is the "light luxury boutique" for the "micro-whale generation." "No Subversion" and Talk About the Future Projections, including smart micro-projections and laser televisions, are gaining favor from more giants, many of whom are outsiders. However, the projection industry has yet to produce truly phenomenal development. There must be some hidden rules behind this. Zhang Guidong pointed out that to break through the existing phenomenon of projection development, it is necessary to overthrow at least three mountains. Firstly, ideologically, the traditional projection circle exhibits a high degree of conservatism. That is to say, it is to be carried on top of profits and in circles, preventing foreign competition. In other words, the tradition of projection panels is a bit like "holding land," not emphasizing full innovation and free competition, but stressing coupling and tacit understanding to form a kind of self-interest protection. This approach is certainly not conducive to market development. Secondly, in terms of conduct rules, the projection industry has a long history, forming a chain of interests closely following the supply chain, brand, and channel. Any innovation will inevitably destabilize the organization and distribution structure of vested interests. This makes it difficult to implement many new concepts because it is difficult to avoid them. Over time, the growth of inertia and the abandonment of the heart of change have led to the emergence of industry rules. Thirdly, on the technical route, the projection industry is even more concerned with "not re-submitting cakes." Or, the traditional projection circle is not actively embracing technological innovation but maintaining the existing technological structure and avoiding breaking the existing profit distribution logic. This has led to a long time in the past, and the application form and technical direction of projecting this "screen" have been extremely monotonous. In general, "the traditional projection industry is a big conservative, which is incompatible with today's highly developed internet information civilization." Zhang Guidong feels that the future of the projection industry is not in the hands of traditional operators because they have already "disengaged from the masses." However, these traditional projection players also hold huge industry resources. This gap and imbalance are the opportunities for new players (old players are lazy) and the difficulties for new players (old players are good). If the projection industry is to undergo a phenomenal breakthrough, the key point must be "through innovation, subverting the existing industry structure." The innovation here includes not only technical and product forms but also innovations in industrial rules and market structures. "The projection circle has already taken a long time in the existing pattern, there is no disruptive innovation, and it is difficult to say that there will be a good future." Therefore, the ideal of the Little Whale is to first attract the youngsters of the "micro-whale generation" and the most dynamic group in China to create a different world. This world should be comfortable and intelligent, creating more fun. Regardless of whether it is the Little Whale TV or VR, as well as the focus of today's projection, is such a concept. So how to achieve this comfortable and intelligent experience? Zhang Ying, Director of Marketing for Little Whales, also believes that jumping out of the shadow of traditional projections can lead to a new future. The new future must be the integration of "new life experiences." The latter is the cocktail mode of the Little Whale's ecosystem and the contents of the Little Whales: the grassroots team collaborates with Tencent, Alibaba, Mango and other content platforms to introduce top-level IP; the middle layer is the main force of CMC's brother companies, Canxing/Oriental Dream Factory/Noon sunshine; the top layer is the design and exclusive content of the Little Whale, creating personalities and differences... With a layer-by-layer experience like drinking a cocktail, the best and most complete content in the industry allows users to get the best online at the lowest cost and then integrate them in a sophisticated hardware. "This is an open worldview that distinguishes it from the circle culture of traditional projections; it is a product of liberal thought that is different from the traditional projection of conservatism." Open and free, this is the young whale projection. The "flat" world allows users to decide who is the "boutique" For the "lazy conservative tradition" that challenges the projection industry, Zhang Guidong believes that "now is the best time." - "The internet has a concept called the world is flat." This is where the hope of projection industry innovation lies. Under the traditional projection industry pattern, consumer demand is being suppressed. Because manufacturers and channels have mastered the power of discourse, interpretation, and supply of rights, consumers can only choose within the scope determined by the industry. They are not even able to step into the "cells" of their own regional suppliers. Now, through the internet economy, consumers can see the entire world. The monopoly of technology, knowledge, information, and supply maintained by the industry system has been completely shattered. Therefore, the Little Whale F1 just listed can become the explosion of the 618 Jingdong Shopping Festival. On the first day of the sale, it ranked No.1 and was sold out several times. It is still 100% praised. This is also something the Little Whale did not expect in advance. Consumer cognition of projection has changed, and the perception of projection has also changed, and the judgment of their own needs has also revolutionized. In the traditional projection industry, the era of the consumer market depends on some parameters and prices. Consumers really understand what kind of products they need and what they need. This is the great opportunity that the "flat internet world" brings to the projection industry. In this regard, the strategy of Little Whales is to be bound with the interests of consumers, to be transparent to consumers, to continue to provide better products and services, improve their lives, and improve their experience. This is the only correct way to open up the road to the development of the industry. Shen Yurui, Chief Industrial Designer of Miniature Whale Projection, believes that "the future life is not merely science and technology – the significance of technology as a physical form must be combined with the individual differences of experience, that is, the demand itself will become highly artistic. Combining numbers and information in the subjectivity of the experience, a brand-new "screen" time has arrived, relying on creativity and creativity." This does not mean that the value of television disappeared or was replaced. Instead, it shows its diversity, fusion, and collaboration. That is, flattening after going to the center. In this era, consumers will re-examine the positioning of science and technology, and use art differences and cultural experiences as new benchmarks. Therefore, Little Whales have established three clues to meet consumer demand: advances in hard technology, sublimation of soft creativity, and integration of content and multiple "screen" values. This is the big strategic logic of the microwhale projection. However, the "flat" world is not only an opportunity but also a challenge. A product that is fully recognized by consumers is not easy. In terms of product creation, in addition to the industry chain integration under the "cocktail" logic mentioned above, microwhales also understand and polish their products. "Quality, you need to understand the needs of the product first, and then realize it." For example, why should the Little Whale K1 have a 45mm 8W power dual horn design, support Dolby sound DTS decoding, Hi-Fi-level sound effects? Because, micro-whales found that the entertainment of young people is not only the picture, but also the sound, and many times the voice is still a separate demand. However, K1's goal is to maximize the portable experience, then you must have Bluetooth WiFi audio - this from a micro-investment point of view, may be to increase the cost, increase the functionality is so simple; but from the user point of view, it is to save another equipment, to achieve a true "convenient experience" and "extreme effect." Of course, innovation must also have boundaries. For example, this octave of Octopus is somewhat exaggerated. When the original design of the micro-whale product was first proposed, it was also proposed that "alienated modeling" would become a blockbuster. However, in later discussions, everyone felt that "over-design" was contrary to the spirit of "excellent" "experience for the king and the user first" - a limelight and an increase in cost. However, due to the weird modeling, the sense of experience was sacrificed. At the end of this study. "Every design must be refined, superb, and must be practical." This is the product sensation of the micro-whale: So the K1's center lens (originally created by the industry) - because most high-end private theater projectors are designed this way, this design is most conducive to the position of the screen and the body, tuning habits; also have a 1 second autofocus regardless of cost, to protect the product even if it was moved can quickly restore a clear picture; more cost-effective highlights of the F1, which is mainly for the "micro-whale" 150-inch-level screen experience demand... Innovative design has attitude "The design innovation must be 'something', that is the 'brand story' that can really withstand the consumer inspection." Shen Yurui is very opposed to "design for the design, differences for the differences, and even disregard the application experience and the nature of demand," the cart before the horse. This is what allows users to decide what a "boutique" thinking is: All design and manufacturing, in addition to the positive industrial chain processes, it is even more tolerant of the "need to reverse" decomposition process from the user side. Then, is the product of the micro-whale. "Integrating and subdividing the times" and doing "nurseries" "We are in a revolutionary era. This is an infinitely grand vision that we can't see any borders. Here, what do we do, how do we do it, and where do we go?" Zhang Guidong thinks, micro-casting or laser TV is no longer the protagonist that the microwhale really cares about. There is only one real protagonist in this game, which is "the torrent of consumer demand." Micro-projection, laser television is just a little embellishment. Zhang Guidong reviewed the process of creating "TV Cat," a "different" product that once swept through China. The idea of MoreTV is not based on technology. She is more concerned with consumer behavior. By helping consumers save one or two steps at a time, MoreTV has become the first APP that always dominates smart TVs and smart boxes. The success of this concept fully illustrates the correctness of the theory of consumer demand. The same is true of the story of micro-whales. From 0 to 1, micro-whales created the popularity of large-screen TVs in 2015, the most popular 55 inches - when 55-inch is not the market mainstream, but the micro-whale sees display technology support capabilities and consumer demand are driving the 55-inch mainstream, so the micro whale chose to complete this revolution for the first time. The same story takes place on the micro whale F1. A brand-new product, just listed, became 618 explosion models and received 100% praise, relying on the micro whale first smell the market demand for 1200 brightness high-energy products. Regarding the birth of F1, the microwhale also has a small story: VR solved the problem of close-to-close private screens, televisions achieved a 50-inch, 60-inch large screen, K1 is 80 inches-100 inches, so much larger size, such as 150 inches, what does the "microwhale generation" choose? When this question is asked, many people think this is a problem. Because as the screen gets bigger, the technical difficulty of the product grows like a geometric progression. However, the microwhale team decided to try and do it. Through the research on the loss of optical efficiency of micro-projection technology, and the breakthrough in the integration of high-efficiency light source and heat-dissipation and noise-control technology, F1 was launched in the shortest time. The success of this product highlights the “though new but dare to fight and capable of fighting” of the small whale projection team. In this regard, the industry even some people commented that "Zhang Guidong and Zhong Bo are both amateurs for the traditional projection industry, but they have played a high level of unplayable or even dare to play." In fact, the cross-industry thinking, the cultural connectivity of the Internet, and the profound understanding of the changes of the times have become the starting point for the transformation of the projection circle. As one of the veterans of the industry changers, Pole Rice has launched two new sub-brands in 2017, involved in children's projection, and a new business demand projection line, representing the trends and laws of the industry. "These attempts are not necessarily successful, but there is no chance of success without trying. This spirit is worthy of industry learning and respect." Micro-whale vice president and cumshot production company Zhang Guidong Zhang Guidong pointed out that whether it is the micro-projection, laser television industry, or the entire "screen" market, are faced with a huge era of proposition: the integration and subdivision - on the one hand, content and experience as the center, the value of a variety of screens intertwined to form a unified display market. This projection has a huge opportunity than any time in history. On the other hand, from the perspective of individual needs, differentiation has become the mainstream, and the application of situation and scene innovation has continued to develop, and the market has evolved based on the alienation of heterogeneous Internet values and the transformation of heterogeneous phases. Projection must absorb positive factors in the Internet, intelligence, and innovation. This is a "great integration, big differentiation and parallel era" based on the Internet, intelligence, planarization, personalization, and creativity. The microwhales, who represent young people, are unwilling to follow this trend. They are going to be "goers who make waves" and "waves of speeding the boat" in the "hundreds of battles". Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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