TCL's latest global release of quantum technology will become the new darling of high-end market
Nowadays, consumers’ demands are increasing with the improvement of their living standards. Television is more concerned with the quality of television. Therefore, technologies such as quantum dots, OLEDs, and HDRs are gradually known by people, and they have also been selected. A consideration for buying television.
However, in recent years, the rapid improvement of smart technology has led to an increase in the value of television use. Its sales volume has been increasing year by year, and more and more consumers have gradually returned to the living room entertainment.
In 2016, the development of the color TV market is stable. The future market has been high-end. According to statistics from the Ove Cloud Network Display Industry Chain, in 2016, the global color TV shipments reached 230 million units, a year-on-year increase of 0.75%, while China’s color TV shipments accounted for 26% of the global total. It has grown 1% year-on-year and is now ranked first in the world.
Looking at the Chinese market again, according to the Ove Cloud Network display big data statistics, China's color TV retail up to 50.98 million units, an increase of 7.8%; China's commercial color TV reached 3.33 million units, an increase of 2.1%; China's color TV exports 78.8 million units, a year-on-year growth 14.0%, seeing that China's color TV market has emerged from the global market, the penetration rate has also shown steady growth.
In terms of reclassification, large size is now more popular with consumers and has become a mainstream product. According to Ove Cloud's omni channel promotion and forecasting data, the 55-inch TV penetration rate in 2016 has reached 23.9%, an increase of 8.4% year-on-year, and is expected to reach 27.8% in 2017, an increase of 3.9% year-on-year.
From the analysis of display technology direction, the new display technologies that are more respected by consumers in the current market include OLED, LASER, and QLED. OLED believes that many consumers will understand more or less, while OLED is called the next generation flat panel display. The new application technology is evident in its future development. LASER is a laser television. According to the Ove Cloud Network's total channel prediction and prediction data, the share of laser TVs with 85 inches or more in 2016 has reached 40%, and its large size in 2017. The demand will continue to ferment; QLED is Quantum-dot TV. Now Samsung has listed QLED as the next-generation display technology. In 2017, the penetration rate of Quantum-dot TV will increase to 2%.
It can be seen from the above data that China’s color TV sets have gradually developed towards internationalization, and at the same time the domestic color TV market is gradually developing towards high-end, while the display black technology is constantly being developed. It can be seen that the future color TV field will be more Close to the high-end, but also more and more perfect.
The ideal display technology quantum dots will become the new darling of the high-end market. When it comes to quantum dot-dot TVs, the development of quantum dot technology in the current market is slow compared to other technologies, and the companies specializing in QD TVs in the global color TV brands can be said to be There are only a few, but this does not mean that QDs are not respected. Instead, QDs are considered to be the best display technology.
So what is a quantum dot? Quantum dots are extremely tiny inorganic nanocrystals that are invisible to the naked eye. Quantum dots emit colored light whenever they are stimulated by light or electricity. The color of the light we see is determined by the material and size of the quantum dots. In general, the light can be changed by changing the size of the quantum dot crystal. colour. For example, the smaller the quantum dot particles are, the longer the wave is. The larger the particles, the shorter the wave. For example, quantum dots with a size of 2 nanometers absorb long-wavelength red and show blue color. The 8-nanometer-sized quantum dots can absorb short-wave blue and appear red.
The development of the display industry is the transition from the most primitive CTR to LCD to OLED, while the use of quantum dot material is based on the blue LED as the backlight, the optical material using quantum dots is placed between the backlight and the LCD panel, Thus, bright colors can be obtained by having sharp peaks of red, green, and blue light.
In fact, since the quantum dot TV test the water market in 2014, after two years of development, the technology has gradually matured. With its excellent color reproduction capability, it has conquered consumers and become the “darling†of high-end color TV market consumption.
According to the reporter, TVs using Quantum Dot technology are more vivid, purer, and beautiful. They can be said to truly move the colors of nature to TV screens. At present, Samsung, TCL is already the leader in the field of quantum dot TV. According to the monitoring data of Ovid Cloud Network, in the high-end product market of the color TV industry in the first three quarters of 2016, the proportion of TVs with high color gamut is about 5%. This means that quantum dot technology will be one of the core strengths of television manufacturers in the color TV market.
However, as the most promising display technology in the future, quantum dots have many advantages. First of all, quantum dots are inorganic materials, so they have strong stability, long service life, and are not easy to age. Second, quantum dots have full color gamut display advantages and precise color control. The color gamut of conventional LCD panels is limited by the performance of the filter, but the emission spectrum of quantum dots is extremely narrow, so the color gamut is higher and can produce richer colors. In addition, quantum dots have low power consumption because each pixel of a quantum dot screen is also driven by a separate LED light source, and therefore power consumption is also lower.
Famous home appliance expert and deputy secretary-general of the China Electronic Chamber of Commerce, Lu Jiebo, told the Home Appliance Alliance reporter that as an innovative technology used to create a more realistic picture in the liquid crystal field, quantum dot TV has become a new direction for many manufacturers to compete in competition. It is also a liquid crystal and OLED. The biggest bargaining chip, and its advantages in picture quality, cost, power consumption, and longevity, will surely activate consumer contacts to a large extent, and increase the enthusiasm of consumers to purchase. Quantum dot TV is widely expected to gain popularity. .
TCL's latest Quantum Dot Black Technology global heavyweight release is just at the end of the 2017 US CES show, TCL showed on January 4th released in the United States XESS Genesis TV's new flagship X2, X3, these two TVs are the latest Quantum-dot TVs, both equipped with the latest ultra-thin and frameless technology, realize ultra-thin quantum dot TV designs with a surface of 6.9 mm and a plane of 7.9 mm.
According to report, in the ultra-thin optical film, XESS new X2, X3 through the laser light guide plate, double composite brightness enhancement film, DBEF brightness enhancement film and new diaphragm fixed structure and other parts of the body to achieve ultra-thin. First of all, XESS new X2, X3 will traditionally high-expansion PMMA flat plate structure of laser light guide plate, and creatively change the MS micro-structure with lower water absorption expansion rate to reduce the space for diaphragm expansion. Second, the use of double composite brightness enhancement film, not only can enhance XESS new X2, X3 screen brightness, but also reduce the body thickness. Again, by applying 3M's DBEF brightness enhancement film, the brightness can be increased by more than 60%, the contrast of the screen can be improved, and the effect of energy saving can be achieved at the same time. Finally, X2 and X3 also adopted a new type of diaphragm fixing structure, which eliminated the plastic buttons on the left and right sides of the traditional TV, replaced the upper frame with a fixed micro-structure, and directly hung each diaphragm directly, and on the basis of ensuring the structural stability, The thickness of the TV is reduced by 1.2mm.
It is worth mentioning that the XESS new X2 and X3 equipped with more sophisticated quantum dot display technology can achieve the industry's highest 110% NTSC color gamut coverage, truly non-destructive presentation of one billion color, to achieve closer to nature Pure color display and accurate color expression achieve color quality breakthrough.
In addition, XESS new X2, X3 pioneered the use of industry-leading full ecological HDR technology, creating a solution that fully meets HDR standards from hardware, content, and software, allowing users to enjoy HDR standard image quality in real time. Based on this, Dolby Vision (Dolby
The XESS new X2, X3 of Vision (HDR) technology, through the brightness, contrast and color to create a more realistic and clear three-dimensional visual impact.
Not only that, XESS new X2, X3 also uses TCL's exclusive and patented brilliant image processing engine, virtually restore each color; equipped with MEMC sports enhanced technology, allowing users to watch high-speed scenes, even in the game, racing, etc. Truly no trailing, no jitter, clearer, enjoy the ultimate viewing experience.
In terms of sound, XESS's new X2 and X3 are equipped with a Harman Caton sound system equipped with a luxury car. The rare earth permanent magnets of the high-tech materials of the National 863 Project are used in conjunction with the silk dome tweeters to achieve an impressive performance. Medium high bass matrix full coverage. At the same time, XESS new X2, X3 break the tradition, creative use of the industry's rare external expansion sound design, pass the voice of direct hit the soul, to provide users with a more beautiful and wonderful listening experience.
The reporter was informed that during this year's CES exhibition in the United States, TCL has consecutively topped the "Top 10 Leading Consumer Electronics Brands in China", "Top 20 Global TV Brands" and "Top 50 Global Consumer Electronics Brands," and given that TCL is in Quantum. The Dot TV field continues to make breakthrough innovations. Its quantum dot display technology has won the CES Gold Award for the "Global Display Technology Innovation of the Year" in one stroke, and quantum dots have once again received high recognition from the industry. This is also the second time that TCL Quantum TV won the CES and IFA Technology Awards in 2016.
It can be seen that TCL once again achieved technological breakthroughs and innovations in the research and development of quantum dot TVs, making quantum dot TV technology more mature, and making quantum dot technology a more stable step in becoming the next generation of display technology. At the same time, it is also expected to accelerate the global marketization process of Quantum TV.
Lu edge wave emphasized that quantum dot TV has pushed the picture quality to a new level and achieved a revolutionary breakthrough in liquid crystal display. With the development of quantum dot technology in the display field, quantum dot TV will not only become the engine to promote the high-end trend of the color TV market, but also will be the new direction for the entire machine manufacturer to compete in the next round.
However, in recent years, the rapid improvement of smart technology has led to an increase in the value of television use. Its sales volume has been increasing year by year, and more and more consumers have gradually returned to the living room entertainment.
Looking at the Chinese market again, according to the Ove Cloud Network display big data statistics, China's color TV retail up to 50.98 million units, an increase of 7.8%; China's commercial color TV reached 3.33 million units, an increase of 2.1%; China's color TV exports 78.8 million units, a year-on-year growth 14.0%, seeing that China's color TV market has emerged from the global market, the penetration rate has also shown steady growth.
In terms of reclassification, large size is now more popular with consumers and has become a mainstream product. According to Ove Cloud's omni channel promotion and forecasting data, the 55-inch TV penetration rate in 2016 has reached 23.9%, an increase of 8.4% year-on-year, and is expected to reach 27.8% in 2017, an increase of 3.9% year-on-year.
From the analysis of display technology direction, the new display technologies that are more respected by consumers in the current market include OLED, LASER, and QLED. OLED believes that many consumers will understand more or less, while OLED is called the next generation flat panel display. The new application technology is evident in its future development. LASER is a laser television. According to the Ove Cloud Network's total channel prediction and prediction data, the share of laser TVs with 85 inches or more in 2016 has reached 40%, and its large size in 2017. The demand will continue to ferment; QLED is Quantum-dot TV. Now Samsung has listed QLED as the next-generation display technology. In 2017, the penetration rate of Quantum-dot TV will increase to 2%.
It can be seen from the above data that China’s color TV sets have gradually developed towards internationalization, and at the same time the domestic color TV market is gradually developing towards high-end, while the display black technology is constantly being developed. It can be seen that the future color TV field will be more Close to the high-end, but also more and more perfect.
The ideal display technology quantum dots will become the new darling of the high-end market. When it comes to quantum dot-dot TVs, the development of quantum dot technology in the current market is slow compared to other technologies, and the companies specializing in QD TVs in the global color TV brands can be said to be There are only a few, but this does not mean that QDs are not respected. Instead, QDs are considered to be the best display technology.
So what is a quantum dot? Quantum dots are extremely tiny inorganic nanocrystals that are invisible to the naked eye. Quantum dots emit colored light whenever they are stimulated by light or electricity. The color of the light we see is determined by the material and size of the quantum dots. In general, the light can be changed by changing the size of the quantum dot crystal. colour. For example, the smaller the quantum dot particles are, the longer the wave is. The larger the particles, the shorter the wave. For example, quantum dots with a size of 2 nanometers absorb long-wavelength red and show blue color. The 8-nanometer-sized quantum dots can absorb short-wave blue and appear red.
The development of the display industry is the transition from the most primitive CTR to LCD to OLED, while the use of quantum dot material is based on the blue LED as the backlight, the optical material using quantum dots is placed between the backlight and the LCD panel, Thus, bright colors can be obtained by having sharp peaks of red, green, and blue light.
In fact, since the quantum dot TV test the water market in 2014, after two years of development, the technology has gradually matured. With its excellent color reproduction capability, it has conquered consumers and become the “darling†of high-end color TV market consumption.
According to the reporter, TVs using Quantum Dot technology are more vivid, purer, and beautiful. They can be said to truly move the colors of nature to TV screens. At present, Samsung, TCL is already the leader in the field of quantum dot TV. According to the monitoring data of Ovid Cloud Network, in the high-end product market of the color TV industry in the first three quarters of 2016, the proportion of TVs with high color gamut is about 5%. This means that quantum dot technology will be one of the core strengths of television manufacturers in the color TV market.
However, as the most promising display technology in the future, quantum dots have many advantages. First of all, quantum dots are inorganic materials, so they have strong stability, long service life, and are not easy to age. Second, quantum dots have full color gamut display advantages and precise color control. The color gamut of conventional LCD panels is limited by the performance of the filter, but the emission spectrum of quantum dots is extremely narrow, so the color gamut is higher and can produce richer colors. In addition, quantum dots have low power consumption because each pixel of a quantum dot screen is also driven by a separate LED light source, and therefore power consumption is also lower.
Famous home appliance expert and deputy secretary-general of the China Electronic Chamber of Commerce, Lu Jiebo, told the Home Appliance Alliance reporter that as an innovative technology used to create a more realistic picture in the liquid crystal field, quantum dot TV has become a new direction for many manufacturers to compete in competition. It is also a liquid crystal and OLED. The biggest bargaining chip, and its advantages in picture quality, cost, power consumption, and longevity, will surely activate consumer contacts to a large extent, and increase the enthusiasm of consumers to purchase. Quantum dot TV is widely expected to gain popularity. .
TCL's latest Quantum Dot Black Technology global heavyweight release is just at the end of the 2017 US CES show, TCL showed on January 4th released in the United States XESS Genesis TV's new flagship X2, X3, these two TVs are the latest Quantum-dot TVs, both equipped with the latest ultra-thin and frameless technology, realize ultra-thin quantum dot TV designs with a surface of 6.9 mm and a plane of 7.9 mm.
According to report, in the ultra-thin optical film, XESS new X2, X3 through the laser light guide plate, double composite brightness enhancement film, DBEF brightness enhancement film and new diaphragm fixed structure and other parts of the body to achieve ultra-thin. First of all, XESS new X2, X3 will traditionally high-expansion PMMA flat plate structure of laser light guide plate, and creatively change the MS micro-structure with lower water absorption expansion rate to reduce the space for diaphragm expansion. Second, the use of double composite brightness enhancement film, not only can enhance XESS new X2, X3 screen brightness, but also reduce the body thickness. Again, by applying 3M's DBEF brightness enhancement film, the brightness can be increased by more than 60%, the contrast of the screen can be improved, and the effect of energy saving can be achieved at the same time. Finally, X2 and X3 also adopted a new type of diaphragm fixing structure, which eliminated the plastic buttons on the left and right sides of the traditional TV, replaced the upper frame with a fixed micro-structure, and directly hung each diaphragm directly, and on the basis of ensuring the structural stability, The thickness of the TV is reduced by 1.2mm.
It is worth mentioning that the XESS new X2 and X3 equipped with more sophisticated quantum dot display technology can achieve the industry's highest 110% NTSC color gamut coverage, truly non-destructive presentation of one billion color, to achieve closer to nature Pure color display and accurate color expression achieve color quality breakthrough.
In addition, XESS new X2, X3 pioneered the use of industry-leading full ecological HDR technology, creating a solution that fully meets HDR standards from hardware, content, and software, allowing users to enjoy HDR standard image quality in real time. Based on this, Dolby Vision (Dolby
The XESS new X2, X3 of Vision (HDR) technology, through the brightness, contrast and color to create a more realistic and clear three-dimensional visual impact.
Not only that, XESS new X2, X3 also uses TCL's exclusive and patented brilliant image processing engine, virtually restore each color; equipped with MEMC sports enhanced technology, allowing users to watch high-speed scenes, even in the game, racing, etc. Truly no trailing, no jitter, clearer, enjoy the ultimate viewing experience.
In terms of sound, XESS's new X2 and X3 are equipped with a Harman Caton sound system equipped with a luxury car. The rare earth permanent magnets of the high-tech materials of the National 863 Project are used in conjunction with the silk dome tweeters to achieve an impressive performance. Medium high bass matrix full coverage. At the same time, XESS new X2, X3 break the tradition, creative use of the industry's rare external expansion sound design, pass the voice of direct hit the soul, to provide users with a more beautiful and wonderful listening experience.
The reporter was informed that during this year's CES exhibition in the United States, TCL has consecutively topped the "Top 10 Leading Consumer Electronics Brands in China", "Top 20 Global TV Brands" and "Top 50 Global Consumer Electronics Brands," and given that TCL is in Quantum. The Dot TV field continues to make breakthrough innovations. Its quantum dot display technology has won the CES Gold Award for the "Global Display Technology Innovation of the Year" in one stroke, and quantum dots have once again received high recognition from the industry. This is also the second time that TCL Quantum TV won the CES and IFA Technology Awards in 2016.
It can be seen that TCL once again achieved technological breakthroughs and innovations in the research and development of quantum dot TVs, making quantum dot TV technology more mature, and making quantum dot technology a more stable step in becoming the next generation of display technology. At the same time, it is also expected to accelerate the global marketization process of Quantum TV.
Lu edge wave emphasized that quantum dot TV has pushed the picture quality to a new level and achieved a revolutionary breakthrough in liquid crystal display. With the development of quantum dot technology in the display field, quantum dot TV will not only become the engine to promote the high-end trend of the color TV market, but also will be the new direction for the entire machine manufacturer to compete in the next round.
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