Yesterday, a store in Shanghai was lined up in front of a store, just for a pair of headphones.

Crowded, weeping, questioning... A promotion led to hundreds of people lining up and the scene was once chaotic.

It all happened in front of many Apple stores in Shanghai. From the evening of January 5th, Shanghai consumers lined up in the rain outside the Apple store. The reason is that Apple announced that starting from 8:00 am on January 6th, Chinese consumers will purchase a designated Mac or iPhone and will receive a $2,288 Beats Solo3 Wireless headset while stock lasts.

On January 6th, Shanghai Apple International Gold Monopoly Point, a large number of consumers lined up at the door.

On January 6th, the cricket reporter visited three Apple stores and found that the headphones were swept away in a few minutes. If the store has not opened the door, the headset has been sent. Because I don’t know the rule of “getting headphones through the official website to buy headphones”, many of the queuing customers didn’t get the headphones, and the dissatisfaction caused conflict. It is worth noting that online related second-hand trading platforms have begun to sell the same headsets, ranging in price from 1388 yuan to 1998 yuan.

On the morning of January 6, the cricket reporter saw at the Apple International Gold Center store in Shanghai that the queuing crowd turned around the door four times. Looking down from the heights, you can see people in the front row of the team with small benches or portable lounge chairs. Outside the team, there are security guards in less than three steps. There are five or six police officers at the door of the store to maintain order.

"I arrived at six in the morning. There were a lot of people waiting in front of me. I was also very surprised at the time. I still don't know if I can buy it." Ms. Zhu, who is on the outer circle of the team, told the journalist that there was another person. Come to the queue late.

Ms. Zhu’s fears are not without reason. The consumer, Mr. Ge, arrived at the Guojin site at 8:00 on the same day, and was told by the Apple staff that they would not line up again.

Mr. Ge said that the people in the queue got the news at 5:30 in the morning, and they can make an appointment to buy a gift through Apple's official website. If you don't make an appointment, you can't participate in the gift even if you are in the queue. When the news came out, the people who lined up at the scene joined the team of "second grab".

"In less than two minutes, the second is over. Each person is limited to two." At around 9:00, Mr. Ding, 27, took the phone and gifts he bought and was very happy to call his girlfriend. "One of my is a girlfriend, we are all his family. I am a team that is more than three o'clock in the morning."

But not everyone is a "lucky person."

A white woman who did not want to be named told the reporter that she had a good queue at 7:00, and the invoice was opened. Finally, she was told that she could not buy it because she did not make an appointment. Also invited out. She then found the Apple staff theory responsible for communication in the team. The more she said, the more angry she couldn't help but cry.

At about 8 o'clock on the same day, the cricket journalists saw at the Guojin scene that the people who came to buy or ask were still in a constant stream. The staff kept persuading the visitors, no need to line up again, there is no quota, if you just buy the product, don't want the headset, and then come back after the official opening of the business at 10 o'clock.

At 9:30, there was a message from the store and the headset was delivered. At this time, there are still more than 100 people in the queue. This kind of news obviously caused dissatisfaction in the team. "We have arranged for one night. If you say no more, you deliberately." "We have an appointment, why not let it go?"

For a time, the crowd rushed to the entrance, and the plan to open the door at 10 o'clock was postponed.

At 6:10 on January 6th, after receiving the news from the Apple store promotion, Mr. Hou came to the Apple East Nanjing Road store to queue up for purchase. At this time, more than 100 people were waiting in line.

On the morning of January 6th, the back door of Shanghai Apple East Nanjing Road store, two men holding multiple promotional gifts, was suspected to be a scalper. Respondents for the picture

Mr. Hou told the 澎湃 reporter that at around 7 o'clock, more than a dozen people ran to the back door of the store, and they got the earphones. Some people then followed the wind to the back door. "Say everyone can buy 2, but some people hold more than a dozen out of them. They should be oxen. I don't know how they bought it."

Mr. Hou has been waiting until 8 o'clock, the front door of the store has not been opened, but the news that "the headset has been finished" is heard. Mr. Hou said that the customers in front were anxious and wanted to rush into the store to discuss. There was a conflict with the security guards who arrived. “The scene was chaotic, and customers on the periphery of the conflict began to scream and shouted 'open the door and open the door'.”

Afterwards, Mr. Hou learned that because it was an online and offline activity, the headset had already been robbed. "Apple did not fulfill its obligation to communicate the news to the customer in time, and the official website was also smashed in the morning. The product belongs to the product, culture belongs Culture, I hope Apple can do the service well."

On the morning of January 6, the Shanghai Apple Hong Kong Plaza store was on the scene.

The situation in which the headset was swept away in an instant was also seen at the Apple Hong Kong Plaza store.

At 10:30 on January 6th, the reporter went to the Apple store on Huangpi South Road in Huaihai Zhong Road. When I saw the long queue at the entrance, the team was discharged from the storefront to the two sides. The two teams added at least 70. Meter.

Xiao Zhang, who was at the head of the team, told the reporter: "I came over at 9 o'clock last night. I have been waiting in line until now. I can order Apple phones on my mobile phone."

A citizen who handcuffed three Apple bags told reporters: "I knew the news of sending headphones very early. Last night, the headset was robbed in less than 5 minutes after opening the door in the morning."

According to the announcement given by Apple's official sales channel in China, from January 6th, Apple officially launched a major promotion campaign to buy a designated model and directly presented a headset with a value of 2,288 yuan.

At the scene, the staff of the Apple store confirmed this information to reporters. Users who bought the iPad Pro, the new MacBook Pro and the iPhone 7 series were able to get limited edition headphones for free.

According to a number of Apple fans on the scene, this is the biggest promotion of Apple in recent years. Some IT industry insiders said that this is likely to be a remedy for Apple's sales decline after the iPhone6s automatic shutdown event, and indirectly lowered the grade of Apple products.

However, although the scene is crowded, are the people buying it for personal use?

At about 10 o'clock on the same day, the reporter asked a customer who successfully bought a mobile phone, which indicated that the headset could be resold for 2,500 yuan.

On a second-hand trading platform on the Internet, starting from 8:00 on the same day, many sellers in the vicinity of Shanghai have released the sales information of the Beats Solo3 Wireless headset on the platform. The product picture is released on January 6th by Apple's official website. The activity information map for buying related products to send headphones, ranging from 1388 yuan to 1998 yuan.

Some sellers have clearly stated that "the queue has been robbed" and "the delivery on the 10th of January". At the same time, there are many buyers who post purchase information on the platform, and the purchase price ranges from 800 yuan to 1400 yuan.

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