Obvious trend of consumption upgrade OLED TV became a new favorite
In recent months, the Nielsen Research Institute released its "China's Second Quarter Consumer Confidence Index Report," revealing that the Chinese economy is gradually entering a stable phase. The consumer confidence index has risen to 112 points, breaking the previous record set in 2013. This upward trend reflects a significant transformation in China’s consumption structure, with consumers increasingly favoring high-quality and technologically advanced products.
The color TV industry serves as a perfect example of this shift. As smart appliances become more mainstream, consumers are showing a stronger preference for premium, high-end smart devices. According to the Nielsen report, Chinese consumers are now placing greater value on quality of life, with 75% of those in first-tier cities willing to pay a premium for cutting-edge technology in electronic products. This indicates that manufacturers must seize the opportunity and focus on innovation to meet evolving consumer demands.
In this context, high-end smart TVs are gaining momentum, especially OLED models, which have quickly become a new favorite in the market. According to data from Ovid Cloud Network, during this year's National Day Golden Week, sales of high-end TVs priced over RMB 10,000 saw a notable increase. The share of large-screen 55-inch models and OLED TVs rose by nearly 50% year-on-year, marking a significant bright spot in the market. This clearly shows that the trend toward premium consumption is becoming more pronounced, and OLED TVs may soon dominate the industry.
With the rapid advancement of OLED technology, the color TV sector has also experienced positive growth. Skyworth, a leading brand in the industry, has been actively developing its OLED core technology, continuously innovating, and achieving major breakthroughs. It is widely recognized as a pioneer in the OLED TV market. This year, Skyworth launched its Wallpaper series—W9 and W8—which have generated widespread interest among consumers and received strong market recognition due to their exceptional performance and design.
During the National Day Golden Week, Skyworth stood out as one of the top-performing brands, with over 10,000 units sold. The key innovation of the W9 and W8 models lies in their unique and elegant designs. The W9 breaks traditional boundaries, featuring a slim and flexible body that resembles a piece of paper, showcasing exquisite craftsmanship. Meanwhile, the W8 uses a foldable split design, offering both aesthetic beauty and versatility whether mounted on the wall or placed on a stand.
Skyworth’s OLED technology is at the forefront of the industry, and its products consistently receive praise for their superior quality. As OLED technology matures and more product categories emerge, OLED TVs are gradually moving into the mainstream. As a leader in this space, Skyworth has played a crucial role in shaping the future of the market. Looking ahead, the company is expected to continue pushing the boundaries of innovation, delivering even more exciting developments.
OLED TVs are no longer just a niche product—they are becoming the new darlings of the television industry, officially opening the path to mass adoption. With Skyworth leading the way, the future of OLED TVs looks brighter than ever.
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