True Mingli shipments increase 5 times annual order visibility to October
Recently, Zhen Mingli said that the shipment of lighting bulbs is 4-5 times more than last year. In 2011, it had a turnover of about 50 million US dollars, but under the price competition, despite the increase in shipments, the growth of turnover was limited. The company's production capacity in the second quarter was fully loaded, and the order visibility was in September and October.
When it comes to the LED industry boom, Zhen Mingli said that the European and American economies are still the biggest influencing factors. The company's previous order orders are the first in the US, the second in Europe, and the bottom in Asia. But now Asia ranks second, including Japan, Russia, and the mainland. The market growth is better than that of Europe and the United States; for example, the Christmas lights in the United States, the Christmas market in 2012 is 20% less than last year.
At present, Zhen Mingli's shipments on traditional light bulbs and LED bulbs are about 1:1. Although there is no big single note, they are all developing in stability. It is estimated that the third quarter results are better than the same period last year. Despite the improvement in LED market demand, gross profit margin was affected by price competition. Zhen Mingli said that it is necessary to improve materials and cost to have good profit performance.
When it comes to the LED industry boom, Zhen Mingli said that the European and American economies are still the biggest influencing factors. The company's previous order orders are the first in the US, the second in Europe, and the bottom in Asia. But now Asia ranks second, including Japan, Russia, and the mainland. The market growth is better than that of Europe and the United States; for example, the Christmas lights in the United States, the Christmas market in 2012 is 20% less than last year.
At present, Zhen Mingli's shipments on traditional light bulbs and LED bulbs are about 1:1. Although there is no big single note, they are all developing in stability. It is estimated that the third quarter results are better than the same period last year. Despite the improvement in LED market demand, gross profit margin was affected by price competition. Zhen Mingli said that it is necessary to improve materials and cost to have good profit performance.
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