An Ruyuan Xu Ruopeng: Exploring customer needs is the key to intelligent lighting

[Text|High-tech LED reporter Gan Qin] Recently, the 2014 High-tech LED Annual Conference was successfully held in Shenzhen Guanlan Lake·Dongguan Club. From the intelligent lighting power sub-forum on the morning of December 13th, smart lighting has become a multi-enterprise enterprise. The next "gold mine" to be excavated.

Xu Ruopeng, president of Wuxi Anteyuan Technology Co., Ltd. (hereinafter referred to as “Anteyuan”), said in an interview with Gaogong LED on the forum that the intelligent lighting field is a new market and is still in the cultivation stage. The intelligent lighting products have been developed, but they have not begun to be promoted on a large scale.

Xu Ruopeng believes that most customers are still in the stage of testing in the field of intelligent lighting. For the products, many consumers still don't understand. "Intelligent lighting is still a stage of market education. First of all, let our customers understand where smart lighting is. In order to promote."

In addition, Xu Ruopeng believes that at present, the difficulty in the promotion of intelligent lighting lies in the excavation of customer needs. “Especially in the field of household lighting, everyone is used to traditional lighting. There is no concept for intelligent control. The market demand has not been stimulated, followed by The price of smart lighting is still relatively expensive, and these two points are important factors that restrict the popularity of smart lighting."

Zhang Hongbiao, research director of the High-tech LED Industry Research Institute, said that the development direction of LED intelligent lighting is certain, but at this stage, LED intelligent lighting is still in the early stage of development, and consumers' awareness and acceptance are still in the training stage. . Blindly following the cost of big companies to imitate related smart lighting products will get blood lessons.

For the future development trend of smart lighting, Xu Ruopeng said that he is still optimistic. "We have invested a lot of energy in research and development as well as technology and product preparation. There will be small batch shipments in the future. As for smart lighting, when can it grow rapidly? can not see clearly."

Anteyuan is a high-tech company specializing in the design, production and service of LED lighting drivers. At present, the company's LED lighting driver has achieved a full range of coverage from low power indoors to high power in the outdoor, and has successively obtained CQC. , CE, TUV, UL and many other international safety certificates.

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