Fingertip password! Finger vein recognition mouse comes out
No need to enter a password, as long as the finger is placed in the recognition area above the mouse, you can directly log in to various websites, forums, lock or unlock local disks or important folders within a few seconds, no need to worry about forgetting multiple passwords... A cool mouse has these features, users not only do not have to worry about the account and password being stolen, nor need to enter the password every time to quickly enter the interface of various applications. This is a single sign-on mouse with the latest biometric module, finger vein recognition. A new consumer electronics product launched by a pioneering company called Sense Bio and a leading provider of computer peripheral consumer products, Kunming Electronics, is a fusion of biometrics and ICT technology.
In the past two years, the domestic ICT industry, especially in the Internet of Things field, has experienced an explosive situation. However, for all kinds of products, security is always a big worry for the application. In addition to the security of the network transport layer, the cloud, and the application layer, the security and convenience of the identity authentication of the terminal is also an area that users attach great importance to. The development of the Internet of Things At the same time as the innovation of hardware, software and cloud services, the level of identity authentication needs to be upgraded and innovated. Biometrics, as the core means of future identity identification, will establish its position in the tide of innovation. What type of biometrics companies will stand out in the process? In my opinion, we can explore the enterprises in the market from the macro, meso and micro levels.
Macro: On the eve of the general trend of the industry, the consumer sector is taking advantage of the trend
The so-called industry trend, that is, people's original production, lifestyle and behavioral habits face great challenges and are on the eve of change. Of course, this trend is not necessarily a revolutionary change in people's entire production life and behavior, but also a change in certain details or scenarios.
What is the trend in the field of biometrics? In this field, fingerprint recognition is the most mainstream identification method at present, but it is more and more criticized for its security and convenience: low-cost copying and imitation, low recognition accuracy, fingerprint recognition It is on the eve of being replaced by an emerging identification method. The advantages and disadvantages of various identification methods have been richer, and will not be repeated. The more accurate, faster and lower-cost vein identification makes it more widely available.
Of course, just seeing the trend is not enough to stand out. In recent years, many companies in the vein identification field have entered the market, but they are all in the high-end fields such as security and finance, and because of excessive patent protection, the price is high, and thousands of yuan are used. The cost of the pulse collector and the tens of thousands of one-piece machine makes the technology enter the homes of ordinary people with difficulties. In contrast, fingerprint recognition, although it continues to be criticized, has gained rapid popularity due to low-cost entry into the consumer field. Taking mobile phone fingerprint recognition as an example, after Apple introduced the iPhone5S with fingerprint recognition function, it has set off a wave in the industry. Mobile phone manufacturers have launched new models of fingerprint recognition, which has become a standard trend. Imagine if the vein recognition manufacturer can provide dozens of mature identification programs, this trend must undoubtedly belong to vein recognition technology.
In the era of rapid technological advancement, consumer electronics, especially consumer electronics, are iteratively fast, while industry sectors are slow in the iteration of new technologies and new products due to complex factors such as investment cycle and depreciation cycle. In the trend of biometric identification iterations, the trend should be to promote low-cost, mature vein recognition technology to the consumer sector, rather than sticking to high-priced equipment and traditional manufacturers in a few vertical industries.
Meso: A product strategy that abides by the value pyramid
In the IoT industry, vein recognition, as an embedded innovation technology, needs to be carried in various types of terminal products. Therefore, the popularization of vein recognition technology cannot be separated from the popularization of terminal products. In the field of consumption, the most innovative and hottest intelligent hardware is now an important carrier for the popularization of vein recognition technology. However, smart hardware has its own survival rules and value chain, and vein identification technology suppliers can form their own product strategies based on the value chain and survival rules of intelligent hardware.
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