Deng Chaohua, Chairman of Langeng Lighting, interprets the core concept of the company
[Text|High-tech LED lighting channel reporter fire] In 2015, Langneng Lighting promoted "New Deal" and released "New Products", a stone shocked thousands of waves! 25 years of tempering and accumulation will become the foundation of Langneng Lighting in the LED era.
Following the signing of the 6 million Chengdu Station, the first stop of the Langeng Lighting National Tourism Investment Promotion Association, the roving investment promotion conference with the theme of “One City, One Agency, and Langeng Green†will advance into Hangzhou and Linyi.
On May 22nd, Langneng Lighting waited for you in the Wanlian Hall on the 4th floor of Hangzhou Wanhua International Hotel! On June 25th, I will meet again. “High-tech LED lighting channel†exclusively undertakes the Langeng Lighting Series Touring Merchants Association.
Since its establishment in 1991, Langeng Electric has been 24 years old. In 2002, the lighting division was established. In 2007, LED lighting was developed and the channels were relatively wide. It has already formed a well-known industry brand.
"LED Lighting Channel": Founding the brand for 24 years, the reason why Langneng Electric can be in the forefront of lighting electrical channels, what are the main business ideas that you have been upholding and practicing? What experiences or ideas are applicable to the channel development of Langeng Lighting?
Deng Chaohua: We mainly adhere to the principle of “being honest, doing business in good faith, and developing steadilyâ€. We have also implemented this concept in channel development.
The wind and the long-term should be eye-catching, and the market will eventually belong to the brand. We firmly believe that the effectiveness of branded construction investment can not be measured only by the short-term sales increase, but also by the accumulation of brand equity.
Because for the enterprise, the road of brand is the long-term development of the company. We have seen that some of the world's top brands like Coca-Cola, the brand power they broke out in the market competition is very amazing, so we are When measuring the effectiveness of cost investment, in addition to comparing sales, it depends on the growth of brand value.
The dealer responded to Langeng Lighting Xiamen dealers: Prove that your time is coming. “Langeng is no worse than other lighting brands. Whether it is product quality or after-sales system, now is the best time to prove the influence of your brand!†Can light Xiamen dealers, Song Lida general manager Lin Yaming told reporters.
In fact, since entering April, the entire Xiamen lighting market has entered a regular “off-season†period, but in the off-season, Songlida traded in the same sales of ceiling lamps, bulbs, T5 tubes, etc. Did not fall behind.
"This year, I have entered a lot of new products from Langeng. Although I have not yet fully arrived, the 'replenishment position' in the off-season is also something that many dealers will do. We are all recruiting new products from Langneng." Lin Yaming said that for himself The brand that is represented is like a child. It is definitely a wholehearted care and cultivation. Whether it is engineering channels or home improvement channels, it is not critical to be able to “feedâ€.
In terms of promotion, Lin Yaming said that this also requires the cooperation of the company's own brand influence. What Langergy Lighting lacks is the brand influence. Some end customers are not so familiar with Langeng. Unlike Philips and Op, they don’t need to introduce them. The customer will nod and know. Langeng can't reach this level now! This is also the point that Lin Yaming is most concerned about.
"This is not the age when the wine is not afraid of the alley. Our wine is no worse than other homes, so we must show it boldly! In addition, our products are in quality and positioning and those first-line brands are The same, but the visibility and brand influence is less, so why not make this short board also make it?!" Lin Yaming smiled and said.
Following the signing of the 6 million Chengdu Station, the first stop of the Langeng Lighting National Tourism Investment Promotion Association, the roving investment promotion conference with the theme of “One City, One Agency, and Langeng Green†will advance into Hangzhou and Linyi.
On May 22nd, Langneng Lighting waited for you in the Wanlian Hall on the 4th floor of Hangzhou Wanhua International Hotel! On June 25th, I will meet again. “High-tech LED lighting channel†exclusively undertakes the Langeng Lighting Series Touring Merchants Association.
Since its establishment in 1991, Langeng Electric has been 24 years old. In 2002, the lighting division was established. In 2007, LED lighting was developed and the channels were relatively wide. It has already formed a well-known industry brand.
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"LED Lighting Channel": Founding the brand for 24 years, the reason why Langneng Electric can be in the forefront of lighting electrical channels, what are the main business ideas that you have been upholding and practicing? What experiences or ideas are applicable to the channel development of Langeng Lighting?
Deng Chaohua: We mainly adhere to the principle of “being honest, doing business in good faith, and developing steadilyâ€. We have also implemented this concept in channel development.
The wind and the long-term should be eye-catching, and the market will eventually belong to the brand. We firmly believe that the effectiveness of branded construction investment can not be measured only by the short-term sales increase, but also by the accumulation of brand equity.
Because for the enterprise, the road of brand is the long-term development of the company. We have seen that some of the world's top brands like Coca-Cola, the brand power they broke out in the market competition is very amazing, so we are When measuring the effectiveness of cost investment, in addition to comparing sales, it depends on the growth of brand value.
.jpg)
The dealer responded to Langeng Lighting Xiamen dealers: Prove that your time is coming. “Langeng is no worse than other lighting brands. Whether it is product quality or after-sales system, now is the best time to prove the influence of your brand!†Can light Xiamen dealers, Song Lida general manager Lin Yaming told reporters.
In fact, since entering April, the entire Xiamen lighting market has entered a regular “off-season†period, but in the off-season, Songlida traded in the same sales of ceiling lamps, bulbs, T5 tubes, etc. Did not fall behind.
"This year, I have entered a lot of new products from Langeng. Although I have not yet fully arrived, the 'replenishment position' in the off-season is also something that many dealers will do. We are all recruiting new products from Langneng." Lin Yaming said that for himself The brand that is represented is like a child. It is definitely a wholehearted care and cultivation. Whether it is engineering channels or home improvement channels, it is not critical to be able to “feedâ€.
In terms of promotion, Lin Yaming said that this also requires the cooperation of the company's own brand influence. What Langergy Lighting lacks is the brand influence. Some end customers are not so familiar with Langeng. Unlike Philips and Op, they don’t need to introduce them. The customer will nod and know. Langeng can't reach this level now! This is also the point that Lin Yaming is most concerned about.
"This is not the age when the wine is not afraid of the alley. Our wine is no worse than other homes, so we must show it boldly! In addition, our products are in quality and positioning and those first-line brands are The same, but the visibility and brand influence is less, so why not make this short board also make it?!" Lin Yaming smiled and said.
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