Internet +: The Power and Source of Innovation in TV Columns

The Internet has changed the way television broadcasts. Because of the development and upgrading of the Internet, TV columns have experienced three stages of communication, interaction and interaction in the way of transmission. This change in the relationship between transmission and communication has brought great performance space to television and also brought unprecedented challenges to television production. It is precisely because of this challenge that China’s television has entered a stage of rapid differentiation.


The Internet has expanded the performance space of TV columns. The first is the diversification of communication channels, and television channels are no longer a single channel. The second is that TV columns are no longer linearly propagated, online and offline are integrated, and the catalogue or broadcast of TV columns is merely a process or production link of TV columns. Such as China's good voice, if you are not involved in the broadcast program, only part of the column. The column space before and after the broadcast is wider.

The Internet has created a cluster of television audiences. The television audience in the Internet age has presented a group of people. The audiences who like different columns, hosts, guests, and topics form a huge group. They gather around the columns to form a group or circle. On the one hand, it guarantees the basic audience size of the columns, and the second forms a column topic field. It can quickly become a social topic for the column topics, and it can quickly expand the spread effect of the columns and extend the column industry space.

Internet + New Source for TV Columns

In the TV column innovation process, we can understand the influence of Internet+ on TV columns to more accurately grasp the use of Internet+ in TV column innovations.

First, big data locks in the target audience. In the Internet age, the innovation section is a demand model derived from various data and data tools. Big Data will subdivide the audience's characteristics and will concretize, visualize, and scale the needs of the audience. By researching the audience through data, the goals will be more clear and the directionality will be stronger. The current television competition is to fight strength and intelligence. Whoever can find valuable competitive strategies from the data is the winner.

Second, cloud computing taps rich programming resources. In the Internet era, a huge pool of social, cultural, and spiritual resources forms a shared pool. Under the network environment, the pattern of cloud computing is delivered, used, and nurtured, and the image is gradually obtained on demand. This is the cloud computing model. Cloud computing reorganizes, classifies, and subdivides traditional resources, giving new resources and new values ​​to all kinds of resources, allowing users to enjoy convenience. This is especially true for television innovations. With the help of cloud computing, it is possible to quickly discover and use resources that are easy to televisionlize. For example, where the father went, the object of the program selected was “milk dad”. There are also sections devoted to “leftover women,” “warm men,” “patterned grandfathers,” and so on. These groups are all networked products. Without networks, they only exist in disorderly lives.


Third, the Internet + gives new meaning to traditional elements. Using Internet thinking to innovate TV columns is to be good at adding elements of the Internet based on traditional resources and elements. If you are the guest of choice, in addition to the traditional resident registration, you have also accepted the recommendations of several wedding websites. In addition to the selection of mentors, the Chinese voice is still on the Internet to perform click-to-download and popularity rankings; Where does Daddy go? Wherever they went, the audience was informed through the Internet, which in turn formed hotspots on the Internet. Under the conditions of the Internet+, how deep is the degree of integration and how long the vitality of the columns is.

Fourth, interconnected interaction makes the audience the protagonist. In the age of the Internet, the audience is not passive but active participation. The purpose of television innovation is to absorb interactive elements. The purpose is not only to enrich program forms, but also to respect the audience's autonomy and participation rights, so that the audience becomes the master of the decision columns. When I was a singer, I firmly grasped the subjective awareness of the audience and constantly used the unexpectedly created topics that appeared in the columns. In the television creative process, the audience's participation consciousness should be placed in a prominent position.

Fifth, inject new media into TV programs. The Internet + is inseparable from the development of new media. The contribution of new media to television innovation is reflected in software and hardware, respectively. The new media is involved in modern TV columns and directly contributes to innovation in form, expressiveness, and innovation in communication methods. The use of giant LEDs, the setting of virtual audiences, the use of barrage, and so on, each change can surprise the audience, each new technology is greatly promoted in TV column innovation. Innovation in TV programs cannot ignore the new experiences brought about by new technologies and new media.

Internet +: innovation, law, addition and subtraction

Internet+ is a mode of thinking and an innovative tool. In the TV column innovation process, it is not only necessary to have Internet+ thinking, but also the awareness of Internet+. Mainly reflected in the four bogey:

A bogey without purpose. The use of Internet+ is ultimately required for the expression of the columns in order to enhance the effectiveness of communication. The Internet model is very simple, but the Internet is very rich in spirit. To integrate the Internet spirit into the TV column, it will be added, otherwise it will be reduced. For example, data, a bunch of numbers are meaningless, and we must find data that are truly conducive to information judgment and conducive to audience perception. This purpose requires professional judgment and also requires accurate calculations.

Second bogey is not creative. Innovation focuses on creativity, and the use of Internet+ is also true. The Internet+ must be good at creating new tools. The first one to use the barrage is very attractive. The second and the third will make people feel like screen trash. The same is true of virtual audiences, and it is impossible to exclude real audiences for the virtual audience. Television creative staff should work together with technical personnel to develop new technologies and achieve new breakthroughs. This is true creativity.


Three bogey more than messy. Some people always like pile-up innovations and bring all of the so-called new means, from beginning to end, in pursuit of ubiquity. This kind of messy pattern is also not desirable. Internet + is a partial concept. Internet + "traditional" is complete. This kind of grafting or mashup cannot lose its essence. Minimalism is often an important quality that Internet thinking pursues.

Four bogey big investment. In a highly competitive environment, big investment is not a master key. Some big scenes and large devices often do not have the effect of entering the brain. For example, language programs do not need a big stage, and educational programs do not need large devices. Truth programs do not require celebrity, and story programs do not require fans to create atmosphere. Should be based on the needs of the content, combined with the form of creativity, suitable for the end, retractable degree.

Conclusion:

As a TV column whose content is the main subject of competition, everything is a constant aim for content service. Internet + brings new thinking and new impetus, and will also bring new changes and new realities in China's TV innovation. There is still a long way to go this road.