Can Samsung Gear VR update VR box to maintain high market share?
Editor's note: At 23:00 on August 2nd, Beijing time, Samsung held a Galaxy Note 7 new product launch conference in New York. The new machine will also upgrade its VR product Gear VR. Samsung has been staring at the VR box, what is it intended? When international giants are making efforts to launch PC-level VR products, can domestic manufacturers continue to maintain high market share by using lower-cost VR boxes? 　　
The speed of VR hardware has gradually surpassed that of mobile phones. At the same time, the pace of metabolism in the VR industry is also accelerating.
On August 2, Samsung launched a new generation of Gear VR equipment in New York, equipped with a usb-c port, 101 degree viewing angle, enhanced by 96 degrees of the previous generation, measurements are 207 (W) & TImes; 122 (D ) &TImes;98.5(H)mm, compared to the current equipment 201.9(W)&TImes;116.4(D)&TImes;92.6(H)mm, obviously a big circle, the body color also changed from white to deep gray. Overall, the shape design of the new generation of Gear VR has not changed much compared to the previous generation. It is worth mentioning that in addition to the upcoming Samsung Galaxy Note 7 mobile phone, the new Gear VR still supports Samsung's old Galaxy S6 mobile phone. Use the included adapter.
In the past six months, the VR box is as hot as the cottage phone of the year.
The first generation of Gear VR consumer version was officially released last year. Samsung and partner FacebooK are promoting this mobile head-mounted device. In just nine months, Samsung has brought a new upgrade to this product. This is because the hot sales data in the mobile VR market provides Samsung with ample update power. According to Samsung's official data, there are currently more than 1 million Gear VR active users. There are also opinions that Gear VR shipments should reach 2.5 million units in 2016, because users who subscribe to Galaxy S7 and S7 Edge can get free. Get a Gear VR helmet.
Of course, no one wants to lose this fat. According to the survey, the Huaqiang North VR box, which has always been in front of cheap and large-scale products, came into being, and began to ship in large quantities in March this year. Compared to the Samsung Gear VR box, which costs $99 (about RMB 650), Huaqiang North VR box retails up to 1,000 units per day, while the number of distribution channels can reach 10,000 units per day (data source) Foreign VR media RoadtoVR in-depth investigation), even the cost of a few yuan VR box can be sold to tens of millions. The data shows that the low-cost VR box has successfully captured a large number of VR market share, and has been updated to the fifth generation of Storm Mirror has also achieved good results.
Netease Technology found that 4800 results popped up on a treasure search, most sellers came from Guangdong, and the one with the highest monthly sales could sell more than 110,000 pieces a month. If you don't have a single order, the RM of 49 yuan can create more than 5 million yuan a month, which is not a small amount.
The cost is low, the price is cheap, and consumers are easy to accept. Regardless of whether the professional experts recognize the experience of the VR box, the VR box has become a new business after Huaqiang North's mobile phone and cottage bracelet. Of course, the VR box has become a magic weapon for Samsung and Storm Mirrors in the VR market.
In addition to the hot sales, what are the problems with the VR box?
Although the global PC-class VR market has formed the three pillars of Oculus, HTC vive and PlayStation VR, it also represents the highest level of VR experience, but VR box and VR all-in-one have gradually become a force to be reckoned with.
Before this year, the VR box experience was poor and uncomfortable became a problem that was criticized. Due to lack of somatosensory interaction and spatial orientation, it failed to form a more complete virtual reality experience, which was reviled by industry professionals. VR has always used the traditional simple Cardboard solution, installed a cheap lens with a plastic case or paper case, and then put the smartphone into the device, just download a Cardboard application, the user can You're done, all the materials are only a few dozen dollars. However, only the initial level of VR effects will be experienced here, and there will be dizziness. Industry insiders believe that a bad experience VR box is very unfavorable to the initial education market.
From another perspective, the user's stickiness also exposes the illness of the VR box. According to data calculation, if Gear VR sells 1 million units, then according to Samsung's 2 million hours of use time information published on SDC, the average time of each Gear VR is only about 2 hours. The 2 hours of use time is enough to prove that the Gear VR sold is a waste that no one plays, that is to say, it is basically idle.
However, from the past ChinaJoy will also find that although the VR box experience is bad, but the pace of progress is significantly faster. At present, more manufacturers have begun to adopt the VR box solution with external gyroscope and proximity sensor proposed by manufacturers such as Fireworks. This solution not only solves the problem of accuracy and performance to a certain extent, but also has a role in preventing vertigo, and the cost is very low, and the price is much cheaper than Gear VR. However, at present, Huaqiang North's VR box manufacturers do not have any software development capabilities at all, and can only wait for public technology to come out.
VR battle, can the box maintain a high share?
Up to now, hundreds of VR startups and teams have emerged in China, including the storm mirrors and fireworks workshops of the main VR box; IDEALENS, music, Pico, etc., which are mainly mobile VR machines; 3Glasses, which are mainly PC-level VRs. And small parties, and BAT, mobile phone manufacturers, etc. are also actively deploying VR, showing a trend of competition.
China's VR market is in full swing, and every family has entered the market. However, there are always some companies that like to make gimmicks. In the case of Gear VR bundled mobile phone gifts to complete millions of sales, Xiaomi VR opened the first round of public beta booking and announced that it will reach 100 in 8 hours. 10,000 bookings, as for the authenticity of the data, Xiaobian will not comment.
As a domestic storm Mirror focusing on the VR box brand, it is leading in product update and shipment volume. According to the official data of Storm Mirror, its online sales of VR products accounted for 80% of the market. Huang Xiaojie, CEO of Storm Mirror, said in an interview that we believe that mobile VR will be the next generation Internet, and mobile VR will have a market share of over 90% in the future. Although many users currently think that the mobile VR experience is not good, in fact, this is because the operating system and the chip are not optimized at the bottom. If the system, performance, display and other aspects are optimized, I believe any smart phone is on the VR box. All can achieve a delay of less than 20 milliseconds, which will greatly enhance the experience of mobile VR.
Analysis shows that the mobile VR all-in-one machine needs to overcome the optical path design, ergonomics and heat dissipation design, and the supply chain is now mature, but the lack of production of the screen is limited. PC-level VR has begun to re-emerge in this CJ, mainly thanks to the open source SDK, complete supply chain and lower prices, but content development is an individual effort. The VR box is portable, low-cost, and comfortable. It is the easiest and does not require any solution, purely for impulse. However, in order for the VR box to stand in the future VR market, it is still necessary to change the inherent prejudice of consumers. In this regard, the new generation of Gear VR has set an example.
VR has not been successful, and the boxes still need to work hard.
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