China's Internet of Things industry segmentation market analysis, smart home will usher in rapid growth
A Summary of the Development of Internet of Things Industry
1. Basic overview of the Internet of Things industry
The status quo of the development of the Internet of Things
1. Status quo of the Internet of Things industry structure
According to the industry chain hierarchy, the Internet of Things industry is divided into five levels: support layer, perception layer, transport layer, platform layer, and application layer. In 2015, the domestic Internet of Things industry was about 750 billion yuan, of which the support layer, the perception layer, the transport layer, the platform layer, and the application layer accounted for 3.0%, 23.2%, 32.3%, 37.0%, and 4.5%, respectively. The IoT perception layer and the transport layer are among the many vendors, and they have become the most competitive field in the industry.
2. Analysis of the scale of the Internet of Things market
Through the joint efforts of the industry, the domestic Internet of Things industry chain and industrial system have taken initial shape, and the industrial scale has grown rapidly. At present, China's development of the Internet of Things, such as automatic control, information sensing, radio frequency identification and other technologies and industries are mature or basically mature, communication operators and system equipment providers reach world-class levels, downstream applications continue to expand. At present, the Internet of Things has been more maturely used in security monitoring, intelligent transportation, smart grid, intelligent logistics and so on. In 2015, the size of the Chinese Internet of Things market was about 750 billion yuan, a year-on-year increase of about 26%.
2. Analysis of the development environment of the Internet of Things industry
Analysis of Economic Environment of Internet of Things Industry
1. Analysis of GDP growth
Since 2015, due to the slow recovery of the world economy and the domestic macro-control, China's economic growth has continued to slow down. According to preliminary calculations, the annual gross domestic product was 676.708 billion yuan, calculated at comparable prices, an increase of 6.9% over the previous year.
2. Analysis of industrial development
From 2005 to 2015, the industrial added value of enterprises above designated size increased year by year, with a compound annual growth rate of 12.09%. In 2014, it was 22.80 trillion yuan, a year-on-year increase of 8.21%. In 2015, the industrial added value was 24.19 trillion yuan, a year-on-year increase of 6.10%.
3. Analysis of changes in industrial structure
In recent years, China's industrial structure has undergone significant changes. The proportion of the added value of primary industry and secondary industry to GDP has shown a significant downward trend, while the proportion of added value of the tertiary industry has shown an upward trend. By 2012, the third For the first time, the industry accounted for more than the second industry, reaching 45.50%. By 2015, it will reach 50.5% and break through 50% for the first time.
4. Analysis of economic environment impact
Since the economic crisis in 2008, China's economy has gradually recovered and operated smoothly, and the main economic indicators are in a reasonable range. Since 2015, due to the slow recovery of the world economy and the domestic macro-control, China's economic growth has continued to slow down. The domestic economic growth rate shift period and the structural adjustment pain period overlap the resonance, and the downward pressure persists. However, the overall operation has remained stable, and it has achieved a stable and prosperous growth, and has provided a favorable macro environment for the development of the industry.
Analysis of Social Environment of Internet of Things Industry
1. The urbanization process is accelerating, and the demand for transportation and logistics is increasing.
At the end of 2015, the total population of the mainland was 1,374.62 million, an increase of 6.8 million from the end of the previous year. The permanent population of urban areas was 77.16 million, accounting for 56.10% of the total population, an increase of 1.33 percentage points from the end of the previous year.
2. Environmental pollution is intensified and social environmental awareness is enhanced
With the acceleration of China's industrialization process, the traditional economic growth model has been seriously affected by the environment. The state has also increased its efforts in environmental governance. Although China has made certain achievements in environmental governance, the issue of environmental pollution remains a formidable challenge.
Demand Analysis of IoT Segmentation Products
1. Analysis of market demand for IoT sensing equipment products
Market demand analysis of Internet of Things RFID products
1. Analysis of demand scale of Internet of Things RFID products
According to the China RFID Industry Alliance, since the development of China's Internet of Things was officially included in the national development strategy in 2010, China's RFID and Internet of Things industry has ushered in a rare development opportunity. In 2013, the market scale of China's RFID exceeded 30 billion yuan, and the scale growth rate reached 35%. In 2014, the industry scale was about 42.75 billion yuan, a year-on-year increase of 33.59%. Looking forward to the market size of 2015 is expected to be about 54 billion yuan.
2. Forecast of demand for IoT RFID products
Although active RFID started relatively late in China, demand has a rapid development trend. Looking forward to 2016, China's RFID industry will exceed 60 billion yuan, and the compound growth rate will remain at 18%-20% in 2016-2021. The main growth drivers are from social security card and health card project, traffic management, Mobile payment, logistics and warehousing, anti-counterfeiting, financial IC card migration and other sub-sectors.
2. Analysis of market demand for IoT sensor products
1. Analysis of demand scale of IoT sensor products
In 2013, domestic sensor manufacturing sales were approximately 56.009 billion yuan, up 9.01% year-on-year; in 2014, China's sensor manufacturing sales revenue was 57.292 billion yuan, up 2.24% year-on-year. In 2015, the sales revenue of China's above-scale sensor manufacturing industry was approximately 62.322 billion yuan.
2. Market competition analysis of IoT sensor products
â—† Sensor industry profitability analysis
In 2015, the sales profit margin of China's sensor manufacturing industry was 10.58%, the total return on assets was 5.31%, and the capital preservation rate was 107.85%. On the whole, China's sensor manufacturing industry is highly competitive, and the industry's profitability needs to be improved.
â—† Sensor industry competition analysis
The following is an analysis of the competition of existing enterprises from the number of competitors, industry growth rate, exit barriers, and competition level. Prospective analysis believes that the sensor manufacturing industry is gradually entering a mature stage, the overall quality of the industry is uneven, most companies focus on low-end products, and existing enterprises are more competitive.
3. Forecast of demand for IoT sensor products
Opportunity 1: Internet of Things to Promote the Development of the Sensor Industry
With the rise of emerging industries such as the Internet of Things, the sensor industry has become an important field for the world's high-tech development.
Opportunity 2: The demand for localization of sensors is urgent
China's sensors mainly occupy the low-end market, and high-end products mainly rely on foreign imports, and the localization gap is huge. At present, sensor imports account for 80%, and sensor chip imports account for 90%.
2. Analysis of market demand for Internet of Things terminals and network equipment products
Market Demand Analysis of Internet of Things Terminal Equipment Products
1. Analysis of demand scale of IoT terminal equipment products
â—†Mobile phone smart terminal scale
In the future, the replacement of feature phones by smartphones will continue, and the number of smartphones will exceed 2 billion in 2021.
â—†4G terminal demand scale
According to the current situation, one user usually configures 1-2 intelligent terminals, and the usage time of each intelligent terminal is about 2 years; therefore, the demand for 4G intelligent terminals in China is expected to be about 100 million in 2016.
2. Market competition analysis of IoT terminal equipment products
Terminal equipment products are mainly concentrated in the data collection level, including electronic tags, reader modules, reading and writing devices, reader antennas, smart cards and other providers. China's Internet of Things terminal equipment market is a faster development than other industry chain links. There are a large number of enterprises, but mainly SMEs.
3. Forecast of demand for IoT terminal equipment products
If the demand for wearable devices that have not yet been applied by people is seen, the current smart wearable device market is currently generally optimistic, and smart wearable devices can connect multiple cross-cutting fields such as daily life, home, medical care, and transportation. It is estimated that by 2021, the market for wearable devices in China will be at least 60 billion yuan.
Market demand analysis of IoT product application areas
1. Analysis of the market demand of the Internet of Things in the industrial field
Analysis of the scale of demand for the Internet of Things in the industrial field
According to the contribution rate of the Internet of Things in the industrial field, in 2014, the domestic demand for the Internet of Things in the industrial sector was 126 billion yuan; in 2015, the domestic demand for the Internet of Things in the industrial sector was about 144.4 billion yuan.
The application prospects and development trend prediction of the Internet of Things in the industrial field
In recent years, the Chinese government has vigorously promoted the deep penetration of Internet of Things technology into traditional industries through the integration strategy of industrialization and informationization. The pilot project on Internet and industrial integration innovation highlighted by the Ministry of Industry and Information Technology in September 2013, “Special Action Plan for Deep Integration of Industrialization and Informatization (2013-2018)†has entered the stage of full implementation.
2. Analysis of the market demand of the Internet of Things in the field of logistics
Demand Analysis of Internet of Things Products in Logistics
At the same time as the national informatization construction is fully upgraded, the Internet of Things plays a huge role in railway transportation, civil aviation management, water transportation management and warehousing logistics. The combination of logistics industry and Internet of Things industry has become a trend. The integration of modern logistics industry and Internet of Things industry, Internet of Things technology has become an important way to integrate and optimize resources, improve logistics capabilities, and promote positive interaction between logistics industry and manufacturing industry, and provide a broad platform for the application of Internet of Things technology.
The application prospect and development trend forecast of the Internet of Things in the field of logistics
Intelligent logistics can significantly reduce logistics costs. At present, China's logistics costs are equivalent to 16% of GDP, while the United States reduces the logistics cost ratio to less than 10% through large-scale application of intelligent logistics. With the development of the logistics industry and the improvement of the degree of informatization, intelligent logistics has become an industry development trend.
3. Analysis of the market demand of the Internet of Things in the medical field
Demand analysis of IoT products in the medical field
1. Analysis of the demand for portable medical market
Data show that in 2014, sales reached 57.3 billion yuan, an increase of 28.1%; in 2015, the market reached 70 billion yuan, the market size reached 70.3 billion yuan, an increase of 22.7%.
2. Analysis of mobile medical market demand
The data shows that in 2011, the domestic mobile medical market scale was 1.58 billion yuan. In 2015, the market size increased to 4.55 billion yuan. The market size has nearly doubled. In the same year, the global mobile medical market reached 10.2 billion US dollars.
Analysis of the application mode of the Internet of Things in the medical field
The application of IoT technology in the medical institution with its terminal mobility, flexible access, and automatic collection of state information completely breaks the limitations of the fixed networking mode and the information management system of each department, and can be more effectively improved. The work efficiency of managers, doctors and nurses, coordinate the orderly work of relevant departments, and effectively improve the overall informationization level and service capacity of medical institutions. The future application of medical IoT in the medical field mainly has the following aspects:
The application prospect and development trend forecast of the Internet of Things in the medical field
According to the Planning and Information Department of the National Health and Family Planning Commission, medical and health informatization is the focus of national informatization development, and has been included in the national security and informatization construction of the “13th Five-Year Plan†and will achieve key breakthroughs. Looking ahead, in the next few years, the scale of China's medical informatization will continue to grow. By 2021, China's medical informatization scale will exceed 87 billion yuan. In the next five years, the annual compound growth rate of China's Internet of Things in the smart medical market will remain at around 20%.
4. Analysis of the market demand of the Internet of Things in the home field
Analysis of the scale of demand for Internet of Things in the home field
In fact, the market survey data shows that the per capita spending on households is far more than 1,000 yuan per capita. In 2013, the demand for the Internet of Things in the home market was about 9.3 billion yuan. From the perspective of the contribution rate of the Internet of Things in the smart home, in 2015, the demand for the Internet of Things in the home market reached 15.2 billion yuan.
Internet of Things application prospects and development trend forecast in the home field
It is expected that during the “Thirteenth Five-Year Plan†period, the domestic demand for Internet of Things will continue to usher in a relatively fast development opportunity. In particular, the emergence of cross-border cooperation forms such as Midea and Xiaomi has strengthened the confidence of the industry in rapid development. It is estimated that by 2021, the Internet of Things will exceed 50 billion yuan in the home market.
Demand Analysis of Key Cities in Internet of Things
1. Wuxi IoT Demand Analysis
Wuxi Internet of Things Demand Scale Analysis
1. Analysis of the scale of Wuxi IoT enterprises
In 2012, Wuxi’s total revenue from Internet of Things companies alone exceeded 60 billion yuan. In 2015, there were more than 2,000 Internet of Things enterprises in Wuxi, employing more than 150,000 people, and the number of alliances (associations) in the Internet of Things in the city increased to 13. In 2016, 280 IoT companies will be added on this basis.
2. Analysis of the scale of Wuxi IoT market
In 2015, the output value of Wuxi's Internet of Things and related industries reached 265.8 billion yuan, a year-on-year increase of 36.31%, and continued to maintain a growth rate of more than 30%.
Analysis on the development prospect of Wuxi Internet of Things
In 2016, Wuxi will accelerate the deep integration of industrialization and informatization, and continuously improve the level of modern industrial intelligence. Promote the cluster-based development of emerging industries, give full play to the advantages of existing industries, and strengthen and expand the emerging industries such as integrated circuits, Internet of Things, energy conservation and environmental protection, new energy, new materials, biomedicine, information technology, smart grid, and general aviation. A batch of 100 billion industrial clusters will be strived to achieve an increase of more than 10% in the output value of emerging industries.
The latest development trend of Wuxi Internet of Things
In May 2016, during the Berlin conference in Germany, the Internet of Things “Six Domain Model†proposed by the Working Group on Internet of Things Technology, represented by Shen Jie, Vice President of Wuxi IoT Industry Research Institute, was completely adopted by the International Standards Working Group and became China. An important milestone in the international standards for the top-level architecture of the Internet of Things.
2. Analysis of the status quo of Beijing Internet of Things
Analysis of the scale of demand for Internet of Things in Beijing
1. Analysis of the scale of Beijing Internet of Things enterprises
At present, there are more than 600 directly related enterprises in Beijing's Internet of Things, such as Beijing Huali Chuangtong Technology Co., Ltd., Beijing Zhongxing Microelectronics Co., Ltd., Beijing Siweitu New Technology Co., Ltd., Beijing Hezhong Sizhuang Technology Co., Ltd., Beijing Chao Figure Software Co., Ltd., Beijing Digital Zhengtong Technology Co., Ltd., Beijing Dexinquan Internet of Things Technology Co., Ltd., Beijing Zhongke Huachuang Internet of Things Technology Co., Ltd. and many other Internet of Things companies.
2. Analysis of the scale of Beijing Internet of Things market
There are more than 600 directly related enterprises in the Internet of Things in Beijing, and an IoT industry cluster with a relatively complete industrial chain has been formed, which has the advantage of leading the country's basic resources. Beijing has formed a joint linkage mechanism between the government, industry alliances, research institutions and enterprises.
Analysis on the development prospect of Beijing Internet of Things
By 2020, we will achieve a comprehensive upgrade of “Smart Beijingâ€, maintain a national leading position in information technology development, and strive to create a world-class, promote Beijing to enter the information society first, develop into a global information and communication hub, an Internet innovation center, a smart city demonstration base and a country. Internet + "Industry integration innovation source.
The latest development trend of Beijing Internet of Things
In June 2016, the World Internet of Things Conference Network Summit was held in Beijing. Representatives from more than 20 countries delivered keynote speeches on the theme of “Meeting the New Era of the Internet of Things and Creating a New Economy for the Internet of Thingsâ€. At the meeting, the World Internet of Things Research Institute was announced.
On March 20th, 2016, Beijing Municipality's “Implementation Opinions on Actively Promoting “Internet +†Actions†was released, which clearly stated that Beijing will optimize the layout of Internet of Things monitoring equipment in key public places in the future and enhance the ability to maintain stability.
Analysis on the development trend and prospect of China's Internet of Things industry
1. Analysis of the development strategy of China's Internet of Things industry
IoT industry development needs strategic layout
1. Analysis of application requirements of the Internet of Things industry
Develop application demonstration projects in key areas, explore application models, accumulate experience and methods of application deployment and promotion, and form a series of mature application templates that can be replicated and promoted, preparing for the scale-up of IoT applications in the whole society and the whole industry. .
2. Analysis of the construction needs of the Internet of Things industry
â—†Key enterprise cultivation
The Internet of Things development plan proposes to focus on cultivating 10 industrial clusters and 100 key enterprises, forming a modern industrial cluster with industrial clusters as the carrier, leading enterprises as the backbone, distinctive professional features, outstanding brand image and complete service platform.
â—†Building dynamics
In June 2016, Zhuhai Internet of Things Industry Association was established. Zhuhai Mobile will take the lead in building the Internet of Things network in Hengqin. Zhuhai is one of the two pilot cities in the country.
In June 2016, Xinjiang Wusu Agricultural Internet of Things Project was completed. This project is the first in Wusu City to detect agricultural field environmental monitoring, soil monitoring, video monitoring, remote control of agricultural facilities, plant diseases and insect pests, and plant ontology physiology. And collecting items.
2. Analysis of the development prospects of China's Internet of Things industry
Forecast of the development scale of China's Internet of Things industry
In recent years, driven by policies, China's Internet of Things industry has also developed rapidly. By 2016, the market size will be around 775 billion yuan, and by 2021 it will be close to 562.5 billion yuan.
Regional Structure Prediction of China's Internet of Things Industry
The domestic Internet of Things industry has initially formed an overall industrial spatial pattern of the four major regions of the Bohai Sea, the Yangtze River Delta, the Pearl River Delta, and the central and western regions. Among them, the industrial scale of the Yangtze River Delta region ranks first in the four major regions. The spatial evolution of China's Internet of Things industry in the future will present three major trends:
1. Industrial development “multiple blossomsâ€, hot spots will continue to emerge
2, the industrial distribution "Sparks in the original", the second and third-tier cities have joined the development of the Internet of Things industry
3. The industrial evolution "combined with vertical and horizontal", the regional division of labor will be further revealed
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