Smart watches are becoming more and more "micro" What is the future of the wearable market?
The supply chain and manufacturing center of intelligent hardware are all in China, which will help control costs and improve R&D efficiency. Compared to Silicon Valley's smart hardware companies, Chinese startups in the future of smart hardware may have a high probability of winning.
Today, the function and positioning of smart watches are mainly used as an extension of smart phones. The main functions include answering calls, alerting messages, quick browsing, controlling music playback, heart rate, and smart extension of apps. Currently, mobile phone manufacturers are doing Such as Apple, Samsung, Huawei; the second category is professional sports, currently represented by Jiaming, who is a navigational target; there is also a very niche market, namely luxury decorations.
In the third quarter of this year, the rapidly shrinking smart watch market is ushered in a reshuffle and transformation. In the past week, this assertion has added more footnotes: In addition to Apple's earlier new products more emphasis on fitness functions, smart watch pioneer Pebble is facing the acquisition of Fitbit, Motorola also announced the abandonment of AndroidWear smart watches.
On December 5th, IDC's latest report showed that in the third quarter of 2016, the global wearable market continued to be weak, with an overall sales volume of 23 million, maintaining a slight growth of 3.1%. In the top five of the overall market, sales of smartwatch AppleWatch fell 71% year-on-year. The other four are bracelet manufacturers, showing a high growth.
Smart Watch <br> <br> decline in the previous report released by IDC smart watch, the third quarter of this year, global shipments of smart watch 2.7 million, a decrease of 51.6% compared to 5.6 million the same period last year. Among the top five in the market, except for Jiaming, which specializes in fitness use, sales soared 324%, Samsung rose 9%, and Apple, Lenovo, and Pebble dropped 71.6%, 73.3%, and 54.1%, respectively.
"There is currently no smart watch in the market to attract enough", as the most representative smart watch of AndroidWear, with the sales volume plummeting, Lenovo's Motorola recently confirmed that it will not come with early next year. AndroidWear2.0 released a new smart watch.
Shagir Bakart, head of global product development at Motorola and Lenovo Mobile Group, explained that at this stage, we did not see enough market demand, and wearable devices have not been attractive enough for us, so there is no power support. We develop a new smart watch every year. This also means that watches and other wearable devices will no longer appear on Motorola's annual update route.
Pebble, who first captured the hearts of electronics enthusiasts at Kickstarter with smart watch products, faced the fate of being acquired by Fitbit after 25% layoffs in March.
It can be seen that today, the function and positioning of smart watches are mainly used as an extension of smart phones. The main functions include answering calls, alerting messages, quick browsing, controlling music playback, heart rate, and intelligent extension of App. Mobile phone manufacturers are doing, such as Apple, Samsung, Huawei; the second category is professional sports, currently represented by Jiaming, who is a navigation target; there is also a very niche market, namely luxury decorations.
In fact, when Apple positioned sports and fitness as the main feature of AppleWatchSeries2, the fate of the full-featured smart watch seems to have been pronounced in the current situation of network, battery life and difficult to achieve balance.
In this year, smart watches, especially AndroidWear devices, lost a lot of teammates, and few companies have continued to update their products. LG, Huawei and Asus have all said that they will not launch the new AndroidWear smart watch this year.
Although Google released the developer preview version of AndroidWear2.0 at the I/O conference in the first half of the year, the new version will make the smart watch completely independent of the mobile phone, integrated networking and other new features, but the official release was postponed until Early 2017.
Zhao Ziming, an analyst at Yiguan Think Tank, believes that the delay of AndroidWear2.0 has led to a decline in the willingness of new products to be released by various manufacturers. Apple's new products are released at the end of Q3, and sales are not reflected in Q3. It is expected that Q4 will rebound in Q1 next year. He also said that it seems that the most desirable condition for wearable devices is to get rid of the independent operation of the mobile phone.
Huami Technology CEO Huang Wang analysis believes that there is a strong demand for full-featured smart watches, but under the current technical conditions, what can be done is the sports function. General smart watch manufacturers have not found a killer application at present, and only with more core functions like GPS motion record will be popular on a large scale.
Go <br> <br> smart wearable devices currently have smart watches, smart glasses, smart jewelry, mainly related to health, sports, entertainment and other fields, smart watches and smart bracelet represented.
However, in the face of the star unicorn Jawbone is being sold, the first share of wearable device Fitbit is sluggish, the industry's new product experience is not good enough, the wearable device is not just needed, the sensor accuracy is insufficient, and the homogenization is serious. For the disease, the sound of singing is endless.
However, this does not seem to determine its long-term value. The China Wearable Computing Industry Technology Innovation Strategic Alliance released a report saying that China's wearable smart devices started in 2010, and the market is experiencing exponential growth. In 2016, the market size is expected to reach 17.94 billion yuan. It increased by 70.2% year-on-year.
Zhao Ziming said that the future role of wearable devices should be an important part of the Internet of Things, and its development potential is huge. In the future, smart watches and bracelets will share a market. In the mid-to-high-end market, watch manufacturers of existing product lines are more competitive; while the current situation of bracelet products occupying the low-end market is relatively clear, light, convenient, and sporty. The high correlation of data is its development direction.
In this regard, Huang Wang believes that compared to smart bracelets, smart watches have more computing power and greater data storage space, and can become a wearable platform in the future.
According to Zhang Kai, a smart hardware investor in Shenzhen, wearable devices are a diversified market with multiple small bursts, but they will never burst as high as a mobile phone. He believes that sports wear products, VR glasses are considered to have occurred.
He introduced that the wearable project itself has also paid attention to it, but because there is no real business model, no user stickiness, and ultimately no follow-up. Currently, he is more optimistic about specific applications such as medical or industrial than pure wearable devices.
Zhou Wei, a partner of Softbank China, who is also an investor, warned entrepreneurs that they should be more cautious about entrepreneurial projects with relatively low product use rate, more homogenization of categories, relatively short life cycles, and lack of scalability of projects. .
As the “leftover†in the current competition, Huang Wang is more optimistic. He believes that the supply chain and manufacturing center of intelligent hardware are all in China, which will help control costs and improve research and development efficiency. Compared to Silicon Valley's smart hardware companies, Chinese startups in the future of smart hardware may have a high probability of winning.
Smart watches are becoming more and more "micro" What is the future of the wearable market?
Today, the function and positioning of smart watches are mainly used as an extension of smart phones. The main functions include answering calls, alerting messages, quick browsing, controlling music playback, heart rate, and smart extension of apps. Currently, mobile phone manufacturers are doing Such as Apple, Samsung, Huawei; the second category is professional sports, currently represented by Jiaming, who is a navigational target; there is also a very niche market, namely luxury decorations.
In the third quarter of this year, the rapidly shrinking smart watch market is ushered in a reshuffle and transformation. In the past week, this assertion has added more footnotes: In addition to Apple's earlier new products more emphasis on fitness functions, smart watch pioneer Pebble is facing the acquisition of Fitbit, Motorola also announced the abandonment of AndroidWear smart watches.
On December 5th, IDC's latest report showed that in the third quarter of 2016, the global wearable market continued to be weak, with an overall sales volume of 23 million, maintaining a slight growth of 3.1%. In the top five of the overall market, sales of smartwatch AppleWatch fell 71% year-on-year. The other four are bracelet manufacturers, showing a high growth.
Smart Watch <br> <br> decline in the previous report released by IDC smart watch, the third quarter of this year, global shipments of smart watch 2.7 million, a decrease of 51.6% compared to 5.6 million the same period last year. Among the top five in the market, except for Jiaming, which specializes in fitness use, sales soared 324%, Samsung rose 9%, and Apple, Lenovo, and Pebble dropped 71.6%, 73.3%, and 54.1%, respectively.
"There is currently no smart watch in the market to attract enough", as the most representative smart watch of AndroidWear, with the sales volume plummeting, Lenovo's Motorola recently confirmed that it will not come with early next year. AndroidWear2.0 released a new smart watch.
Shagir Bakart, head of global product development at Motorola and Lenovo Mobile Group, explained that at this stage, we did not see enough market demand, and wearable devices have not been attractive enough for us, so there is no power support. We develop a new smart watch every year. This also means that watches and other wearable devices will no longer appear on Motorola's annual update route.
Pebble, who first captured the hearts of electronics enthusiasts at Kickstarter with smart watch products, faced the fate of being acquired by Fitbit after 25% layoffs in March.
It can be seen that today, the function and positioning of smart watches are mainly used as an extension of smart phones. The main functions include answering calls, alerting messages, quick browsing, controlling music playback, heart rate, and intelligent extension of App. Mobile phone manufacturers are doing, such as Apple, Samsung, Huawei; the second category is professional sports, currently represented by Jiaming, who is a navigation target; there is also a very niche market, namely luxury decorations.
In fact, when Apple positioned sports and fitness as the main feature of AppleWatchSeries2, the fate of the full-featured smart watch seems to have been pronounced in the current situation of network, battery life and difficult to achieve balance.
In this year, smart watches, especially AndroidWear devices, lost a lot of teammates, and few companies have continued to update their products. LG, Huawei and Asus have all said that they will not launch the new AndroidWear smart watch this year.
Although Google released the developer preview version of AndroidWear2.0 at the I/O conference in the first half of the year, the new version will make the smart watch completely independent of the mobile phone, integrated networking and other new features, but the official release was postponed until Early 2017.
Zhao Ziming, an analyst at Yiguan Think Tank, believes that the delay of AndroidWear2.0 has led to a decline in the willingness of new products to be released by various manufacturers. Apple's new products are released at the end of Q3, and sales are not reflected in Q3. It is expected that Q4 will rebound in Q1 next year. He also said that it seems that the most desirable condition for wearable devices is to get rid of the independent operation of the mobile phone.
Huami Technology CEO Huang Wang analysis believes that there is a strong demand for full-featured smart watches, but under the current technical conditions, what can be done is the sports function. General smart watch manufacturers have not found a killer application at present, and only with more core functions like GPS motion record will be popular on a large scale.
Go <br> <br> smart wearable devices currently have smart watches, smart glasses, smart jewelry, mainly related to health, sports, entertainment and other fields, smart watches and smart bracelet represented.
However, in the face of the star unicorn Jawbone is being sold, the first share of wearable device Fitbit is sluggish, the industry's new product experience is not good enough, the wearable device is not just needed, the sensor accuracy is insufficient, and the homogenization is serious. For the disease, the sound of singing is endless.
However, this does not seem to determine its long-term value. The China Wearable Computing Industry Technology Innovation Strategic Alliance released a report saying that China's wearable smart devices started in 2010, and the market is experiencing exponential growth. In 2016, the market size is expected to reach 17.94 billion yuan. It increased by 70.2% year-on-year.
Zhao Ziming said that the future role of wearable devices should be an important part of the Internet of Things, and its development potential is huge. In the future, smart watches and bracelets will share a market. In the mid-to-high-end market, watch manufacturers of existing product lines are more competitive; while the current situation of bracelet products occupying the low-end market is relatively clear, light, convenient, and sporty. The high correlation of data is its development direction.
In this regard, Huang Wang believes that compared to smart bracelets, smart watches have more computing power and greater data storage space, and can become a wearable platform in the future.
According to Zhang Kai, a smart hardware investor in Shenzhen, wearable devices are a diversified market with multiple small bursts, but they will never burst as high as a mobile phone. He believes that sports wear products, VR glasses are considered to have occurred.
He introduced that the wearable project itself has also paid attention to it, but because there is no real business model, no user stickiness, and ultimately no follow-up. Currently, he is more optimistic about specific applications such as medical or industrial than pure wearable devices.
Zhou Wei, a partner of Softbank China, who is also an investor, warned entrepreneurs that they should be more cautious about entrepreneurial projects with relatively low product use rate, more homogenization of categories, relatively short life cycles, and lack of scalability of projects. .
As the “leftover†in the current competition, Huang Wang is more optimistic. He believes that the supply chain and manufacturing center of intelligent hardware are all in China, which will help control costs and improve research and development efficiency. Compared to Silicon Valley's smart hardware companies, Chinese startups in the future of smart hardware may have a high probability of winning.
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