At the end of the year or the welcome growth: Microsoft Surface sales are promising

December 14, according to foreign media reports, since the launch of Microsoft's Surface Tablet PC, most people believe that its sales have stabilized at a modestly optimal level, but now there are signs that the sale of Surface Tablet PC at the end of this year Before and after may usher in a wave of new growth.

So far, Microsoft has not released any sales data about the Surface tablet, so we can not clearly know its true market performance. Previously, market analysis agencies announced that they obtained data showing that the sales of Surface tablets are not satisfactory. For example, Detwiler Fenton, a Boston-based brokerage firm, announced that Microsoft’s sales of Surface tablets may be only 500,000 to 600,000 units in the fourth quarter of this year, compared with 1 million to 2 million previously set by Microsoft. . At the same time, analysts at the U.S. investment bank Piper Jaffray paid special attention to a Microsoft store at the Mall of America during the "Black Friday" period. The result showed that analysts were following the store on the "Black Friday" day. Within a few hours did not sell a Surface tablet. Market research firm IDC pointed out in an investigation report that Surface tablets are priced at up to $500 each, which gives them no significant competitive advantage in the sales market.

Despite the data revealed by several market research organizations, the Surface tablet computer is not so popular with the market, but the author found that things are gradually changing and began to develop positive aspects. One of the biggest changes was that Microsoft finally let go of the Surface tablet to a retail store like Best Buy. Before that, users had to go to a Microsoft retail store or visit the Microsoft online store to purchase the Surface. Microsoft used to spend millions of dollars advertising the Surface tablet in order to stir the market atmosphere, but did not tell users where to buy it in the advertisement. In addition, the wider use of the Surface tablet in a wider range may stimulate the sales of this product, and the increase may be astonishing. Some analysts pointed out that there is a potential demand for Windows 8 system touch screen devices, and the Surface tablet can take advantage of this to seize the market.

I believe that the practicality of the Surface tablet will help its sales increase, but the question is whether consumers can pass the 499 US dollar from Surface.

The author of this article Preston Gralla is the contributing editor of Computerworld.