Youcanet

According to the economic report, due to financing difficulties, E-Commerce Yucai, which focuses on fresh green organic fruits and vegetables, is seeking to transfer at a low price. Although the current category of fruits and vegetables, fish and other fresh electricity suppliers are accelerating their expansion. However, due to problems such as distribution, preservation, and shopping habits, fresh e-commerce has not yet been popularized in the lives of ordinary people.

Youcanet.com was established in August 2010. It mainly deals in fresh green organic fruits and vegetables, including meat and egg milk, oil and salt vinegar, daily necessities and other consumer goods. The website proposes to "send food like milk," and puts a shopping box at the door of the customer. Before the customer goes off work, the vegetables are already at home. In 2012, there are nearly 20,000 registered users of Youcai.com, with sales of about 3 million yuan. The transfer, founder Ding Jingtao's offer is only 1.5 million. Ding Jingtao said that the transfer was not due to a loss, but because there was no money to continue expanding:

Ding Jingtao: 1.5 million, not very high. I hope people who come in can invest more money and continue to develop it. It is not how much money Yucai now loses, but there is no money to expand. I am still very optimistic about this model.

Fresh e-commerce is considered to be a more difficult sub-category due to issues such as distribution, freshness, and shopping habits. In the interview, many people said that they were still used to shopping at the market or supermarket nearby.

Citizen: This thing is a bit far from the people's life. In traditional places, there are many markets and supermarkets, and the categories are relatively complete, unless you buy imported organic vegetables that you may not be able to buy.

Ms. Li: Known as pollution-free, it is more expensive than the general vegetables bought by the market. The experience was not as good as it was in the early days. Especially in the winter, the food on the list was not so full. After the delivery, the vegetables were not so fresh.

In addition to logistics, preservation, and user habits, there is also a problem that the price of buying fruits and vegetables on the Internet is generally more expensive than offline, which runs counter to the situation of the traditional e-commerce online price “flat” line. As a result, consumers who do not want to use lower prices, buy a reliable dish that can be seen at the vegetable market at home? What is the future of fresh e-commerce? Let’s listen to the views of electricity providers and experts:

Ding Jingtao, founder of Youcao.com, explained that the current high price for buying fruits and vegetables online is because there is not enough scale and capital to make the cost of fresh e-commerce difficult to lower, but he is optimistic about the development of sub-categories of fresh e-commerce. prospect.

Ding Jingtao: If the amount is large, our cost is actually advantageous. One of the major problems in the vegetable market is that the loss is relatively high, the loss of leafy vegetables can generally exceed 30%, the loss of the order to the vegetables is less than 5%, the profit margin of fresh is still relatively high, and the vegetable market generally increases the price by 150. %, we have 130%, 140% of the increase, and the increase in the vegetable market is close to a point, gross profit can still be.

Currently, there are three types of fresh e-commerce products: First, fresh vegetables are used every day but they have a short shelf life; second, fruit, products and distribution are relatively standardized, and the supply chain is well-managed; third, poultry, fish and meat products, localization of logistics The requirements are relatively high. Lu Zhenwang, an e-commerce expert, believes that even if it is the easiest fruit category, the scale and market space is limited. In the short term, he is not optimistic about the popularity and development of fresh e-commerce:

Lu Zhenwang: The three types of management and health needs are not the same. As long as they are made by fresh electricity suppliers, the cost will definitely be much higher than offline, so this industry is hard to attract everyone, and earning little money is not The problem, but dreams of IPO is too difficult.