Direct-lit LED backlights become mainstream Taiwanese companies actively grab the market

Hon Hai launched a 60-inch TV with only 38,800 yuan (the new Taiwan dollar, the same below), officially blowing up the large-size TV low-cost horn. Japanese TV brands such as SONY, Toshiba, Panasonic, and Sharp will also compete for the market share of flat-panel TVs with low-cost strategies, while Jingdian, Yuyuan, New Century, and packaging companies such as Yiguang, Dongbei, and Longda are The cost-effective low-cost direct-lit LED backlight actively seeks orders from Japanese customers and looks forward to replacing European and Korean competitors next year.

Some analysts pointed out that Hon Hai's strategy allowed LED TV to enter the battlefield with 55-inch and 60-inch as the main battlefield. From the number of LEDs used, the 32-inch usage is about 28, and the 46-inch usage is about 40, 55. Inch and 60-inch use about 50, due to the use of doubled, but the terminal price has fallen rapidly, LED accounted for the proportion of TV component costs, becoming a key component of cost reduction. Therefore, the Japanese and Korean TV brand factories have mainly used low cost direct type LEDs as the mainstream of TV backlights in 2013, regardless of whether they were mainly push-side LEDs or direct-lit LEDs.

At present, Samsung and LG have officially announced that they will actively promote low-cost direct-lit LED TVs in 2013. The industry estimates that 95% of TV backlights will be LEDs next year, of which 7 will become low-cost direct-lit LEDs; while LG will have 80% of LED TVs, and the proportion of low-cost direct-lit LEDs will reach 50%. In addition, it is trying to recapture. The market share of the Japanese TV brand factory will also be led by the side-light LED into the low-cost direct-lit LED market.

It is understood that the main suppliers of direct-lit LED backlights are Philips Lumileds, Osram and Samsung, entering the low-cost direct-lit LED era. Taiwan and mainland LED factories are actively grabbing orders in the second half of this year. Increase the brightness of 3% to 5% of the rapid low price and high cost performance to win market share.

Some analysts pointed out that the Japanese TV brand factory in order to reduce the dependence on Korean LED, and because the European LED factory pays more attention to profit, it is very interested in Taiwan LED's cost-effective products; on the other hand, Taiwan LED this year In the past six months, the reliability of the backlight has been significantly improved. Therefore, the chances of success in the LED factory in Taiwan are quite high, especially in the case of Dachang Jingdian and Yiguang.

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